Choosing Sides: Defining a Role for the Arts (and Making it Work) in “Interesting" Times
Last November's election was a shock to many arts organizations. After years of preaching inclusivity and diversity, it's clear these messages haven't resonated with significant portions of our communities. So what now is the role of artists and arts organizations? Particularly after the case to donors and funders for the arts in recent years has increasingly moved toward "arts and..." arguments, yoking measurable social goods to art.
So maybe an opportunity? Non-profits across the country report being inundated with volunteers and donations, people wanting to do things meaningful to them, things where they can make a difference. How to harness this new energy AND broaden your community in a politically fractious environment? Making America great again is an appeal to values, so what are the compelling values arguments for the arts? We'll look at how America's creative community is making the case.
Founder and Editor
Big Data = Big Opportunities: A Data Driven Workshop for Generating More Revenue
How Marketing and Development Can Drive Revenue Growth
Numbers don’t lie, and the field of data science is transforming the way organizations conduct business at every level. The best part is, you already have all the data you need to help make informed decisions that can transform your marketing and fundraising operations and sustain your organization for years to come. You don’t have to be a mathematician or scientist to leverage the power of data mining, but you probably do need some help getting started. This includes discovering how large companies are leveraging customer data sets, identifying which data points are the most significant, and understanding how arts and cultural organizations like yours are using that knowledge to realize double-digit growth in the number and amount of donations and ticket sales every year.
This two-hour, interactive workshop demonstrates how you can use the data you already have to recruit new patrons, retain your existing ones, and add value to the patron relationship. Using best practices from the commercial and nonprofit sector, you’ll learn how to:
This is a hands-on workshop. While not required for participation, you will be asked to complete a Pre-workshop survey and bring information to the event that will help you get the most out of this Workshop.
Identify the Top Ten Data Points most significant to arts and culture organizations and see where you stand in relation to your peers in this workshop
Set meaningful goals, segment your audience, and create a clear strategy for success
Maximize your return by starting a test and measurement program
Reduce the number of lapsed donor s and ticket buyers through systematic retention Strategies
Increase touchpoints to maximize contributed revenue and expedite the steps from onetime ticket buyer to repeat donor
Use data metrics to support revenue goals and get critical buyin from your board, senior leadership, and everyone in the organization
Using Research Strategically
This interactive, team-building session will focus on helping you identify and implement research to improve your understanding of target audiences you want to attract and retain, even with a limited budget.
We’ll introduce proven low-cost examples from different organizations, demonstrating how they delivered information that made their programs more effective. The Intensive will include exercises that help you build a plan for a small research project—moving from questions you have about your audience to manageable research that you can execute right away.
Marketing and Research Consultant
The Wallace Foundation
BREAKOUTS AND PANELS
Achieving Fundraising Growth by Aligning Donor Messaging with Donor Behaviors
Considering today’s realities of lean staff teams and scarce financial resources, how can arts organizations maximize fundraising results within these limitations? One of the most effect ways is to ensure that internal and external messaging used in fundraising efforts aligns with the values and motivations that drive philanthropic decisions. This session will explore ways that arts organizations can remain competitive in attracting and retaining donors by understanding their changing motivations and behaviors. Learn how to best create compelling opportunities for deeper engagement with new prospects and existing donors.
Associate Vice President
Arts Consulting Group
Who Are You and Why Should We Pay Any Attention?
If chatter is the best brand advertising for your organization, are you participating in the conversation? If word-of-mouth perks up or deflates attendance, what’s being said that really matters and what are you doing about it? When people talk about an experience with your company, are you listening? In this session, you’ll learn how to frame internal discussions that resonate when you create external messaging and advertising, to keep imagery fresh and relevant with every program, project or production, and to connect visuals with keywords that set up and excite audience expectations.
Part of the Digital Marketing Track:
Disruptive Technologies and The Arts
Disruptive technologies are dramatic changes in technology – a giant leap that will transform your patron’s life and your interactions with them. Internet of Things (IoT) is the paradigm where the disruptions are occurring.
In this session, we will bullet-list aspects of IoT now available for the arts plus what is on the horizon. Then you will be able to apply this information to your story, budget and circumstances and see when you will be ready for IoT. Topics will include: Augmented and Enhanced Reality, Internet of Time, Smart Cities and other disruptions. You’ll understand the lingo and have an idea how to start NOW.
Dream Warrior Group / ARTdynamix
Dream Warrior Group / ARTdynamix
Going Beyond the Performance: Elevating the Role the Arts Play in Social and Civic Discussion
Over the past several months (and throughout the course of the presidential election) it has become clear that America has work to do. The arts have a unique ability to create space for necessary conversations and thoughtfulness around urgent civic and social issues. In this panel we will explore the role the arts play in social and civic dialogue, discuss how we as arts administrators can support art that works towards social change, and learn from various arts groups how they have been successful in sparking conversations beyond the performance.
Marketing & Development Manager
Spectrum Dance Theater
New Branding Strategies for Driving Ticket Growth: When Clarity of Brand Helps Boost Overall Sales
Embracing change is fundamental to the success of any arts organization, but it can be intimidating to deviate from a longstanding strategy. Join us for a discussion with Michelle Haines, VP of Sales and Marketing at Teatro Zinzanni, to learn how they increased ticket sales by shifting to a brand-centric sales strategy that delivers the ultimate customer experience, powered by today’s technology.
Director of Sales and Marketing
Part Of The Digital Marketing Track:
Digital Audience Engagement Innovations in the Arts
Have you ever wondered what's beyond the walled gardens of Facebook and Twitter? Itching to explore new audience engagement tactics that will keep your fans on their toes? If you answered "Yes!" to either questions, then this is the panel for you! Equal parts "show and tell" and in-depth scenario planning, you'll leave this session with an headful of new ideas and approaches to keep things interesting for your audience on social media and beyond!
Moderator: Brad Wilke
Co-Founder & Principal
Breaking Down the Silos with Cross-Functional Teams
It’s time to transcended the limits of functional boundaries to create flexible teams that can meet the challenges of a changing marketplace. Join these seasoned professionals for a lively discussion on when it makes sense to combine forces with colleagues from other departments for more reach, more revenue, and more relevance.
Data Operations Manager
Seattle Repertory Theatre
Major Gift Officer, Campaign
(program and speakers subject to change)
Stay Tuned For Many More Sessions To Be Added, Including:
Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Strategies To Boost Advance Sales
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Conference ScheduleMay 3, 2017:
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones
May 4, 2017:
Networking Reception with one-on-ones
Lunch with the Experts
Program and speakers subject to change.
Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!