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Big Data = Big Opportunities: A Data Driven Workshop for Generating More Revenue

How Marketing and Development Can Drive Revenue Growth

Numbers don’t lie, and the field of data science is transforming the way organizations conduct business at every level. The best part is, you already have all the data you need to help make informed decisions that can transform your marketing and fundraising operations and sustain your organization for years to come. You don’t have to be a mathematician or scientist to leverage the power of data mining, but you probably do need some help getting started. This includes discovering how large companies are leveraging customer data sets, identifying which data points are the most significant, and understanding how arts and cultural organizations like yours are using that knowledge to realize double-digit growth in the number and amount of donations and ticket sales every year.

This two-hour, interactive workshop demonstrates how you can use the data you already have to recruit new patrons, retain your existing ones, and add value to the patron relationship. Using best practices from the commercial and nonprofit sector, you’ll learn how to:

  • Identify the Top Ten Data Points most significant to arts and culture organizations and see where you stand in relation to your peers in this workshop
  • Set meaningful goals, segment your audience, and create a clear strategy for success
  • Maximize your return by starting a test and measurement program
  • Reduce the number of lapsed donor s and ticket buyers through systematic retention Strategies
  • Increase touchpoints to maximize contributed revenue and expedite the steps from onetime ticket buyer to repeat donor
  • Use data metrics to support revenue goals and get critical buyin from your board, senior leadership, and everyone in the organization
This is a hands-on workshop. While not required for participation, you will be asked to complete a Pre-workshop survey and bring information to the event that will help you get the most out of this Workshop.


Achieving Fundraising Growth by Aligning Donor Messaging with Donor Behaviors

Considering today’s realities of lean staff teams and scarce financial resources, how can arts organizations maximize fundraising results within these limitations? One of the most effect ways is to ensure that internal and external messaging used in fundraising efforts aligns with the values and motivations that drive philanthropic decisions. This session will explore ways that arts organizations can remain competitive in attracting and retaining donors by understanding their changing motivations and behaviors. Learn how to best create compelling opportunities for deeper engagement with new prospects and existing donors.
Shawn Ingram
Vice President Arts Consulting Group


Who Are You and Why Should We Pay Any Attention?

If chatter is the best brand advertising for your organization, are you participating in the conversation? If word-of-mouth perks up or deflates attendance, what’s being said that really matters and what are you doing about it? When people talk about an experience with your company, are you listening? In this session, you’ll learn how to frame internal discussions that resonate when you create external messaging and advertising, to keep imagery fresh and relevant with every program, project or production, and to connect visuals with keywords that set up and excite audience expectations.
Jim Royce
Principal Anticipation Marketing


Going Beyond The Performance: National Town Hall Meeting on Elevating The Role The Arts Play In Social And Civic Discussion

Over the past several months (and throughout the course of the presidential election) it has become clear that America has work to do. The arts have a unique ability to create space for necessary conversations and thoughtfulness around urgent civic and social issues. In this panel we will explore the role the arts play in social and civic dialogue, discuss how we as arts administrators can support art that works towards social change, and learn from various arts groups how they have been successful in sparking conversations beyond the performance.
Jade Solomon Curtis
Founder, Dance Artist and Choreographer Solo Magic

Phillip Chavira
Executive Director Intiman Theatre

Cambria Roth
Audience Engagement Coordinator Crosscut.com

Meghan Villanueva 
Formerly Marketing & Development Manager Spectrum Dance Theater

James Miles
Executive Director Arts Corps

Simon Woods
​President & CEO Seattle Symphony


Part Of The Digital Marketing Track:

Digital Audience Engagement Innovations in the Arts

Have you ever wondered what's beyond the walled gardens of Facebook and Twitter? Itching to explore new audience engagement tactics that will keep your fans on their toes? If you answered "Yes!" to either questions, then this is the panel for you! Equal parts "show and tell" and in-depth scenario planning, you'll leave this session with an headful of new ideas and approaches to keep things interesting for your audience on social media and beyond!
Moderator: Brad Wilke
Co-Founder & Principal Smarthouse Creative

Barry Johnson
Digital Editor City Arts Magazine

Sarah Kavage
Consultant  Sarah Kavage Studio, LLC

Jayme Yen
Director of Design & Communications On the Boards


Developing Audiences in the Age of Ticket Buyers

A discussion of different philosophies behind subscription and membership development, customer loyalty and the differences between audience development and selling tickets.
Jim Royce
Principal Anticipation Marketing

Michael Gepner
VP Marketing, Comms. and Guest Services The 5th Avenue Theatre


Check Your Major Gifts Pulse

Major gifts is probably your organization's greatest opportunity for growing contributed income. But amidst countless competing priorities and limited capacity, it can be hard to achieve lift-off on a truly intentional major gifts program. In this session, you’ll learn how to assess the current state of major gifts at your organization and how to efficiently integrate best practice moves management into your fundraising. Attendees will be walked through real-life examples of moves management in action, and walk away with 3 ways to take your major gifts program to the next level.
Jackie Ernst
Consultant The Ostara Group 


Part of the Digital Marketing Track:

Disruptive Technologies and The Arts

Disruptive technologies are dramatic changes in technology – a giant leap that will transform your patron’s life and your interactions with them. Internet of Things (IoT) is the paradigm where the disruptions are occurring.

In this session, we will bullet-list aspects of IoT now available for the arts plus what is on the horizon. Then you will be able to apply this information to your story, budget and circumstances and see when you will be ready for IoT.  Topics will include:  Augmented and Enhanced Reality, Internet of Time, Smart Cities and other disruptions. You’ll understand the lingo and have an idea how to start NOW.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix


New Branding Strategies for Driving Ticket Growth: When Clarity of Brand Helps Boost Overall Sales

Embracing change is fundamental to the success of any arts organization, but it can be intimidating to deviate from a longstanding strategy. Join us for a discussion with Michelle Haines, VP of Sales and Marketing at Teatro Zinzanni, to learn how they increased ticket sales by shifting to a brand-centric sales strategy that delivers the ultimate customer experience, powered by today’s technology.
Michelle Haines
Director of Sales and Marketing Teatro ZinZanni

Missy Allnut
Sales Engineer accesso ShoWare

Wendi Yanez
Sales Director accesso ShoWare


Breaking Down the Silos with Cross-Functional Teams

It’s time to transcended the limits of functional boundaries to create flexible teams that can meet the challenges of a changing marketplace.  Join these seasoned professionals for a lively discussion on when it makes sense to combine forces with colleagues from other departments for more reach, more revenue, and more relevance.
Evan Cartwright
Data Operations Manager Seattle Repertory Theatre

Maria Kolby-Wolfe
Major Gift Officer, Campaign SEATTLE SYMPHONY


Part of the Digital Marketing Track:

Hunters & Gatherers: Tracking Down Audiences Through Search & Display

Serving potenial audiences with the right message at the right time in the right way is the key to success in the digital world. Come learn from these seasoned pros what is working for them and how you can apply it to your own situation right now.
Moderator: Brad Wilke
Co-Founder & Principal Smarthouse Creative

Michelle Haines
Director of Sales and Marketing Teatro ZinZanni

Jason Huynh
Digital Marketing Manager SEATTLE SYMPHONY


(program and speakers subject to change)

Our Sponsors

  • Images

    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

    Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

    Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

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Conference Schedule

May 3, 2017: 
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

May 4, 2017:
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!