Jennifer Edwards

Principal, JenEd

Jennifer Edwards is a multi-faceted creative, a storyteller, facilitator, educator and strategist who consults with creative ventures, incubators, universities and organizations. She is also an award-winning spoken word artist and choreographer, skills that inform all of her work. Clients include The New Museum, The Jerome Robbins Foundation, New York University, The Georgia Institute of Technology, Welcome to Night Vale, and Jacob's Pillow Dance. She has designed and taught courses for Skidmore College and Point Park University in Entrepreneurship and the Arts, as well as bootcamps and workshops on entrepreneurial thinking for NYU Tisch School of the Arts, the University of Colorado at Boulder, Temple University and at The Juilliard School. Jennifer recently completed an engagement as the Facilitator for Creative Entrepreneurship at The New Museum's incubator, NEW INC, where she taught her approaches to 80 teams launching ventures that sit at the intersection of art, design, technology, and social innovation. In the summer 2017, she launched on online learning series for professors titled, 'Embed Entrepreneurial Practice into Arts-based Curricula,' as a way to seed change in the way future generations of artists are taught to approach their practice. Jennifer's work and advice to creatives and business professionals has been featured in publications including The New York Times, Dance Magazine and The Chicago Tribune.

Our Sponsors

  • Images

    Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next. 

    If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more.

    More Info