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Presenter

Mike Lorenc

Head of Industry - Ticketing, Sports & Live Events, Google

Mike is a 16-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. 

He's currently heading up Google's Ticketing, Sports & Live Events Group where he oversees the Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google's Family of Brands to develop new ad formats and products for the Live Events category.

Prior to moving to Ann Arbor 11 years ago to help open Google's local offices,  Mike was involved in establishing Google's Operations in his native Poland.  He also ran Mid-Market Sales team for Google Canada. 

He is Co-Owner of AFC Ann Arbor - Minor League Soccer Team in Ann Arbor, MI and (new!) - Head Coach of U-11 Boys Rec&Ed Soccer (his son's team).
 
He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University's Center for Digital Engagement.  
 
A Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.


Our Sponsors

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

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    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

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    Behind the world's most successful events. Get your live events discovered, attended and remembered. With our software solutions, audience growth strategies and client communities all working seamlessly together, we help you make event magic. We have 9,000+ venues and 4,500+ clients of all sizes around the world – from the smallest venues to the biggest events. Our vantage point makes us unique in the market. We process over $3 billion in ticketing and fundraising transactions and sell over 110-million tickets each year. We look forward to using our insights and experience to become your essential partner in live events.

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