The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together



National Arts Marketing, Development & Ticketing Conference, New York

03.21.19 - 03.22.19

Join us in New York City when the National Arts Marketing, Development and Ticketing Conference convenes for a uniquely collaborative event.

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Join these experts and other members to discuss your situation and questions.  These Online Workshops are presented by some of the best minds in the arts and culture field and are free for current members. Unless otherwise noted, all workshops are held on Thursdays at 11 a.m. Pacific Time.

Thursday, November 15, 2018 @ 11 a.m. Pacific

Who’s Sitting in My Seats?: How In-Venue Technology is Uncovering “Ghost Audiences” in our Theatres

Sarah Hutton, Director of Sales, Choice Entertainment Technologies

Most theatres only know one-third of the audience members sitting in their seats. The other two-thirds -- or the non-ticket buyers -- remain a mystery. New in-venue engagement technologies are changing the house map by de-anonymizing audience members and providing a full, 360-degree view of who sits in your seats on any given night. By linking ticket transaction data with on-site patron data – acquired via wifi, social check-ins, pixels and native apps – your venue can employ applications in audience mining, local cross-promotion, and ancillary data monetization that lead to richer patron data, deeper relationships, and more effective marketing opportunities.

  • • Know more than a patron’s zip code – demographic breakdowns combined with social preference and interest data is essential for audience mining and lucrative data-based revenue streams.
  • • Think outside the seat – concessions, parking, Instagram pics… every piece of information helps you learn more about your audience and their preferences.
  • • Sharing is caring: and it pays the bills –Your clients and fellow luxury brands want and need robust data and behavioral information, become your industry’s supplier.


ARTS REACH MAGAZINE (Volume XXVI, Number 3) has gone out. Its contents include:

  • • UPCOMING CONFERENCE — Los Angeles is the Perfect Destination for Fall Stimulation and Relaxation!
  • • MANAGEMENT — Effective Summits: Turning Away for Greater Understanding and Capacity
  • • NEW AUDIENCES — The Ballet Stopped. Something was Wrong.
  • • TRIGGER WARNINGS — Edgy Theatre Content Sparks Off-stage Debate About Trigger Warnings
  • • MARKET RESEARCH — Learning About Audiences
  • • FUNDRAISING — Ethical Consultants and Fundraising Hires Don’t Bring with Them a List of People to Solicit
  • • MILLENNIALS — Denver Center Theatre Company is Cracking the Millennial Code ... One Step at a Time

Save the Dates:

Building Resilience For Today And Tomorrow
  • • National Arts Marketing, Development & Ticketing Conference in New York, March 21-22, 2019
  • • Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 18 & 19, 2019

Our Sponsors

PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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For Members

Free New Benefit: the Arts Reach Career Center!

All members are encouraged to peruse and post FREE job and service listings on the new Classifieds page. To do so, simply go to the Career Center.


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


What You Can Expect At The National Arts Marketing, Development & Ticketing Conference:

New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?