The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together



National Arts Marketing, Development & Ticketing Conference, San Francisco, Ca


Join us in glorious San Francisco when the National Arts Marketing, Development and Ticketing Conference convenes for a uniquely collaborative event.

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Canadian Arts Marketing, Development & Ticketing Conference, Toronto


Join us in Toronto when the Canadian Arts Marketing, Development and Ticketing Conference convenes for a uniquely collaborative event.

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Join these experts and other members to discuss your situation and questions.  These Online Workshops are presented by some of the best minds in the arts and culture field and are free for current members. Unless otherwise noted, all workshops are held on Thursdays at 11 a.m. Pacific Time.

Thursday, April 26 @ 11 a.m. Pacific

The Room Where It Happens: The Eternal Struggle of Marketing vs. Programming

Sean King, Principal, Aspire Arts Consulting

With all due respect to Lin-Manuel Miranda and the cast of "Hamilton," “No-one really knows how the game is played” or “How the sausage gets made” but for far too long marketing has not been in the room where programming and fundraising decisions happen. Attend this session and explore ways for marketing to have a seat at the table when the major decisions facing your organization are made but also learn strategies to maximize the impact of marketing when the deals are already done. 

A quick survey of your current relationship with the programming department will kick the conversation into overdrive for attendees who are faced with advertising and selling programming, which in many cases are not of their own doing. Lest we not forget about fundraising! The impact marketing has on your organization’s fundraising is what leads to success and in some cases to not reaching its full potential. Leave this session with eight actionable takeaways to empower you to schedule a meeting with your boss and fellow colleagues immediately upon your return.


Thursday, May 31 @ 10 a.m. Pacific

What Drives Audience Engagement?

Zannie Voss, Director, National Center for Arts Research and Professor of Arts Management at Southern Methodist University

Gain insight on some of the critical factors that influence the attendance behavior of cultural consumers, recent research that highlights barriers and opportunities in attracting cultural audiences, and potential implications for strategic marketing decisions.


ARTS REACH MAGAZINE (Volume XXVI, Number 1) has gone out. Its contents include:

  • CONFERENCES — Are You Building Resiliency? Three Upcoming Conferences (New York, San Francisco, Toronto)
  • VALUES — Values, Not Wealth, Determine a Person’s Willingness to Give
  • NEW AUDIENCES — Seeking New Audience, Conductor Turns Orchestra ‘Inside Out’
  • ENGAGEMENT — The Theater Talkback: Why They’re Popular, and Why Playwrights Aren’t Always Pleased
  • INCLUSION — When an Elite Museum Prioritizes Inclusion
  • FUNDRAISING — Why All of Us Should Be Fundraising in Nonprofit Arts

Save the Dates:

Building Resilience For Today And Tomorrow
  • National Arts Marketing, Development & Ticketing Conference in San Francisco, May 15-16, 2018
  • Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 11-12, 2018

Our Sponsors

PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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For Members

Free New Benefit: the Arts Reach Career Center!

All members are encouraged to peruse and post FREE job and service listings on the new Classifieds page. To do so, simply go to the Career Center.


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


What You Can Expect At The National Arts Marketing, Development & Ticketing Conference:

New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?