The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together



National Arts Marketing, Development & Ticketing Conference, Los Angeles


Now is the time for us to come together and gather our collective strength to set the course for greater audiences and donors to enjoy and be inspired by the fantastic work that we do. To facilitate your entire team being able to attend the conference, we have created a pricing structure that makes it easy for you to bring your colleagues.

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Upcoming Arts Reach Online Workshops for Members

Join these experts and other members to discuss your situation and questions.  These Online Workshops are presented by some of the best minds in the arts and culture field and are free for current members. Unless otherwise noted, all workshops are held on Thursdays at 11 a.m. Pacific Time

Next webinar: 

Thursday, July 20 @ 11 a.m. Pacific

Introduction to Moves Management:
Move Prospects from Leads to Active Contributors

William Pitcher, Founder, Pitcher Group Sponsorship + Philanthropy

In the fundraising world, planning and tracking your solicitation process is called Moves Management, and referred to as Sales Pipeline Management in the commercial sector. This workshop will show you how to take control of your solicitation efforts, and raise more money. Companies have very specific and differing reasons for adding strategic philanthropy and sponsorship to their corporate social responsibility and marketing mixes.

Companies also vary in the teams involved in making their donation and sponsorship decisions and in their decision-making processes. Just like you should tailor your project opportunities and benefits for each prospect, your cultivation efforts should be customized to each prospect. Moves Management provides you with a framework to identify and proactively meet the unique demands of soliciting each your prospective corporate contributors -- and works for individual prospects too.

In this workshop, you will learn and practice a thorough process to identify and track the stages of a sales cycle as well as the steps to take at each stage. The goal: by the end of the hour, you will have a solid plan for a number of your hottest prospects, and a winning framework for your entire solicitation process.

With Moves Management, you will learn the following:

  • • Why a Moves Management process can significantly contribute to your fundraising success.
  • • Creating project opportunities and benefits that can be tailored to each prospect.
  • • The difference between tracking activity and tracking moves.
  • • How to identify and structure the stages of your solicitation process.
  • • How to identify and create cultivation actions for each stage of your solicitations.
  • • Using Moves Management to benchmark and track your solicitation progress.
  • • How to get started with your actual prospects.
This session is designed to easy to follow for anyone, from beginner to fundraising veteran, who is not currently using an effective moves management (sales pipeline) process. The workshop is designed to be of value regardless of the type of organization you are coming from or the types of contributors you are seeking. That said, Moves Management is for those organizations ready to raise more funds with a sophisticated solicitation process.


ARTS REACH MAGAZINE (Volume XXV, Number 1) has gone out. Its contents include:

  • • FUNDRAISING — Individuals Are the Largest Source of Gifts, Not Foundations and Corporations
  • • VALUES — Transformation or Bust: When Hustling Tickets and Contributions is Just Not Cutting it Anymore
  • • MARKET RESEARCH — Making Your Art Feel Familiar
  • • GOVERNMENT FUNDING — What Happens to Your Organization if the NEA Goes Away?
  • • VENUES — Controversy has Turned into Applause for Orchestra Hall’s $55M Expansion
  • • BRANDING — Creating a Compelling, Brand-Building System of Visual Expression
  • • UPCOMING CONFERENCE — "Coming Together, Setting The Course For Audience and Donor Growth" National Arts Marketing, Development & Ticketing Conference in Toronto on June 12-13.

Save the Dates:

  • • National Arts Marketing, Development & Ticketing Conference - Los Angeles, October 17-18, 2017
  • • National Arts Marketing, Development & Ticketing Conference in New York, Spring 2018
  • • National Arts Marketing, Development & Ticketing Conference in Seattle, May 2018
  • • Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 2018

Our Sponsors

Patron Technology’s mission is to revolutionize the arts & entertainment industry by helping our customers build stronger and more profitable relationships with their patrons. PatronManager, our CRM system, combines box office ticketing, fundraising, marketing, and staff collaboration, built entirely on the cloud-based Salesforce platform. Since launch in 2010, it has been the fastest growing platform for arts & culture organizations in the U.S. Over 600 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums. Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail.
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Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. 
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For Members

Free New Benefit: the Arts Reach Career Center!

All members are encouraged to peruse and post FREE job and service listing s on the new Classifieds page. To do so, simply go to the Career Center.


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."