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Presenter

Jim Royce

Principal, Anticipation Marketing

Jim Royce has been an entrepreneurial leader for the strategic marketing of over 550 theatrical productions and seven major arts festivals. He’s worked with top Broadway producers and West Coast arts companies in Seattle, San Francisco and Los Angeles, positioning the work of established and emerging artists, observing audience behaviors, and leading strong teams of people. He appreciates arts clients that want to invigorate their strategies to reach marketing and revenue goals through brand management, advertising, promotions, dynamic ticket pricing, customer services, and utilizing online/offline tools for audience engagement and feedback. Prior to establishing Anticipation Marketing in 2014, Jim’s 18-year tenure as Director of Marketing, Communications and Sales with Los Angeles’ Center Theatre Group realized nearly $500 million from sales of 13 million tickets for CTG’s Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre in nearby Culver City.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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