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NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, NEW YORK

3.21.19 - 3.22.19

Where Teams Come to Grow

We’re assembling a blockbuster line-up just for you! Our top speakers from across North America are ready to answer your questions through keynotes, intensives and break-out sessions. Many host round-table discussions and offer one-on-one consultations that you can easily take advantage of!

KEYNOTE

So Now What? How Will You Reach Audiences in The Post-Social Media World?

Coverage of the arts is all but gone in your local newspaper. Digital ads are less and less effective on the web. But as long as we have social media, we're still reaching audiences, right? Maybe not. In the past year, 42 percent of Facebook users have taken a break from the site, and for the first time the platform lost users. Pew reports that only 9 percent of teens say Facebook is their preferred social media. So Snapchat? After a couple of years of spectacular growth it lost users in the second quarter of 2018, and its stock price cratered in mid-September. Instagram? It's still adding users, but there are signs of slowing. Amidst privacy concerns, fake news, a growing tech backlash, and more and more studies documenting the numbing effect of social media, the bloom is off the social media rose.

So now what? How will you reach audiences in a post-social media world? This session will show you how big media companies are pivoting, and explore strategies for what comes next in a post-social media world.
Douglas McLennan
Editor ArtsJournal

 

MORNING INTENSIVE

What 12 Years of Data Says About Your Patrons, and What to Do About It

Way back in 2007, PatronManager sent a short survey to patrons of our arts and culture customers who were willing to share their lists with us and learn more about their patrons. Since then, we’ve asked the same questions every year to different patrons at different organizations-- over 250 organizations in total. Twelve years and 113,000 responses later, we've amassed what we believe to be the world’s longest running survey about arts patrons and their ticket buying and donation habits. We’re excited to be making the results public for the very first time at Arts Reach! 

At this year’s Morning Intensive, you’ll hear the surprising results, and take time to reflect on the changes of the past decade and measure how you’ve responded to them. In this workshop, we’ll go beyond the numbers to talk about how the trends have developed and how they might change or redirect in the future. 

Along with your insight, challenges, and creativity, don’t forget to bring some reports or other examples of trends your organization is noticing in audience makeup, ticket buying, and fundraising. We’ll ask you to discuss how your organization has experienced and responded to these changes and share some best practices for catching up where you may have fallen behind. Together with your colleagues, you’ll pick one or two areas for improvement and sketch a plan for how to address those areas and measure your progress. 
Paul Miller
VP Sales & Marketing PatronManager

 

AFTERNOON INTENSIVE

Attracting and Keeping the Right Audiences for Your Organization

Successful audience building means more than getting people through the door, but creating enduring relationships. Like any relationship, a lot has to happen to make it work. First, we need to identify what target audience is a good fit, because organizations will need to accommodate these newcomers, and hopefully feel comfortable embracing them and be able to weather any growing pains. Finding that right fit and preparing the organization to receive new audiences are often overlooked considerations, but research suggests several guiding principles. Examples drawn from successful audience-building initiatives will be used to illustrate these principles, with exercises to help participants identify what audience makes a good fit for their organizations and how to prepare those organizations for success.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 

BREAKOUTS AND PANELS

Messaging for a New Era

Aligning the language you use with the realities of the world we are now living in is critical for your company’s continued success.

This workshop will explore how marketing and development professionals can better approach audiences and donors as new shifts in the marketplace take hold. For example, there are many predictions and known implications related to the New Tax Laws, in terms of estate planning, itemization and deductions. Understand how these changes could impact how you approach prospects to support your organization. Similarly, shifts in how people do their work and earn a living (e.g., the gig economy) directly impact approaches to marketing and development campaigns. We will find language, timing, and strategies to help you meet audiences where they are. You will leave this session with the beginnings of an action plan in hand.
Jennifer Edwards
Principal JenEd

 

Your Business is Vulnerable: Why Maintenance Matters to You and Your Website

What are the various optimizations, skills, and tools that you should look for when developing an IT department or contracting outside consultants? What security risks, potential data loss, and other catastrophic events do arts groups face if their websites are allowed to go unsecured?  In addition to these questions, we’ll explore the long-term relationship required for the maintenance of a website, and how organizations can provide some of their own security.
 
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

Building a Diverse Audience on a Shoestring Marketing Budget

You’ve got big dreams for engaging an immense audience, but your resources and budget are spread thin. Learn from the country’s most diverse urban performing arts center how to identify and attract multicultural and special-interest groups and effectively stretch marketing dollars. This session underscores the importance of community partnerships and cultural empowerment in reaching out to growing populations and ensuring their place in the arts landscape of the future.
Katie Sword
Vice President of Marketing New Jersey Performing Arts Center

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Twitter
And More!



(program and speakers subject to change)



Our Sponsors

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    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

    Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

    Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    188 million people express themselves, live in the moment, learn about the world, and have fun together on Snapchat every single day. This ecosystem offers businesses a unique environment to connect with customers, unlock creativity, and drive the results that matter most. 

    More Info

Conference Schedule

March 21, 2019:
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Plenary
Panel
Opening Reception with one-on-ones

March 22, 2019:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Conference ends at 5:00 p.m.)

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!