Presenter

Jack McAuliffe

President, Engaged Audiences

For more than 35 years, Jack McAuliffe has been helping orchestras and other performing arts organizations build large, engaged audiences. In 2006, he formed Engaged Audiences LLC to provide executive coaching in audience development. For the prior dozen years, Jack served as Vice President and Chief Operating Officer of the American Symphony Orchestra League, where he conducted audience research, counseled marketing staff nationwide, and undertook public advocacy on behalf of the League’s 1,000 member orchestras. From 1980 to 1992, he was director of the marketing division of the John F. Kennedy Center for the Performing Arts and the National Symphony Orchestra in Washington, D.C., where he was responsible for marketing the Center’s dance, theater, music, and family programming. Prior to joining the Kennedy Center, he was associate director of the Iowa State Center and Ames International Orchestra Festival at Iowa State University. Jack holds an MBA degree from the University of Michigan and began his career as a Ford Foundation Administrative Intern with the Detroit Symphony Orchestra.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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