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Presenter

Sarah Hutton

Director of Sales, Choice Entertainment Technologies

Sarah has spent the last decade exploring how technology can help improve the patron experience, and in turn bring big wins to arts organizations. In her role as Director of Sales at Choice Entertainment Technologies (a Shubert Organization company), Sarah works with organizations of all sizes to help optimize technology usage for better patron engagement during the buying process and while in the venue. Previously, Sarah held a key position within Shubert’s Partner Sales + Marketing team working with clients such as Disney Theatrical Group, Cirque du Soleil, and Roundabout Theatre Company. There, she helped clients increase revenue through Shubert’s various marketing programs & new technology initiatives. She holds a Masters Degree from The New School, and is on the Young Professionals Board of CO/LAB, a non-profit that provides creative and social outlets through the theatre arts for people with developmental disabilities.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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