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AGENDA


NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, NEW YORK



07.23.24 - 07.24.24

Tuesday, July 23


Registration; Lobby

9:00 a.m. – 5:00 p.m


KEYNOTE
The 1% You Should Love: The Nonprofit Superpower of Marginal Gains

9:30 a.m. – 10:20 a.m.; 10th Floor

Todd Vigil



Reshaping the Patron Experience and Saving Money with Digital Program Books

10:30 a.m. – 11:20 a.m.; 10th Floor

David Dombrosky



From Clicks to Curtain Calls: Understanding Audience Behavior in Theater Marketing

10:30 a.m. – 11:20 a.m.; Room 405

Alex Freeman, Nicole Rosky



Unlock the Power of Social Media Advertising: How Arts Organizations Can Maximize Impact By Balancing Paid Ads And Organic Content

10:30 a.m. – 11:20 a.m.; Room 406

Benjamin D. Tyrrel



The 5 Metrics Worth Investing In

11:30 a.m. – 12:20 p.m.; 10th Floor

Bethany Nothstein



July Madness: Bracketology, Arts and Culture Style

11:30 a.m. – 12:20 p.m.; Room 405

Jeremy Wine



The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors

11:30 a.m. – 12:20 p.m.; Room 406

Louis Diez


Lunch On Your Own

12:20 p.m. – 1:25 p.m.



Marketing And Optimization With A Side Of AI Are Definitely On The 2024 Menu

1:25 p.m. – 2:15 p.m.; 10th Floor

LaMae Weber, Behnam Ataee



2024 Cultural Compass: Digital Marketing Benchmarks To Guide Arts And Cultural Institutions

1:25 p.m. – 2:15 p.m.; Room 405

Becky Ludkiewicz



How to Sustain Donor Loyalty (and Why this Could be Transformational for Your Shop)

1:25 p.m. – 2:15 p.m.; Room 406

Louis Diez


KEYNOTE
Run It Like a Business

2:25 p.m. – 3:20 p.m.; 10th Floor

Aubrey Bergauer


Reception & Book Signing

3:30 p.m. – 5:15 p.m.; 10th Floor


One-On-Ones

3:30 p.m. – 5:15 p.m.; 10th Floor


Wednesday, July 24


Registration; Lobby

9:00 a.m. – 3:00 p.m.


PLENARY PANEL
The State Of DEI Initiatives

9:30 a.m. – 10:20 a.m.; 10th Floor

Alisa Martin, Dr. Durell Cooper


PLENARY
AI: What Is Real In 2024 And What Could It Be Going Forward?

10:30 a.m. – 11:20 a.m.; 10th Floor

Patrick Courtin


Reception

11:30 a.m. – 12:00 p.m.; 10th Floor


One-on-Ones

11:30 a.m. – 12:00 p.m.; 10th Floor


Lunch With The Experts

12:00 p.m. – 12:40 p.m.; 10th Floor


Dessert With The Experts

12:40 p.m. – 1:20 p.m.; 10th Floor


WORKSHOP
Sure, You’re Talking… But What Are You Saying?

1:30 p.m. – 3:30 p.m.; 10th Floor

Roger Sametz


Closing Remarks

3:30 p.m. – 3:45 p.m.; 10th Floor

John Zorn


Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

    More Info
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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

    More Info
  • Images

    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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Schedule

July 23, 2024:
Opening Keynote (Program starts at 9:15 a.m.)
Breakouts
Lunch on Your Own
Breakouts
Plenary
Opening Reception with one-on-ones
 
July 24, 2024:
Keynote
Panel
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:45 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!