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National Arts Marketing, Development & Ticketing Conference, New York

03.16.20 - 03.17.20

KEYNOTE

State of the Art: Equity, Diversity and Inclusion -- Where Are We Now?

Donna Walker-Kuhne
Senior Advisor, Community Engagement New Jersey Performing Arts Center

 

BREAKOUTS AND PANELS

Part of the Digital Marketing Track - Your Site is Launched: What is Important for Ongoing Success?

Once your site is launched you should assess your digital presence. We will walk you through options (strategic and tactical) for assessing your results and cover some vital ongoing necessities such as optimization, maintenance and security. This is how you can turn your website from a beautiful showcase into a conversion engine.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

Strategies to Maximize Long-Term Patron Engagement and Revenue

Based on the experience of more than a dozen large-budget orchestras, learn how significant and how effective Curated Subscriptions, Flexible Subscriptions, Memberships and Customer Onboarding are in generating revenue and customer engagement in the long-term.
Jack McAuliffe
President Engaged Audiences

 

How to Package Winning Corporate Sponsorships

In this highly interactive session, Ms. Haber will review the guiding principles required to build a sponsorship package. The session will focus on what companies are looking for and why they sponsor. She will review the various categories and assets that arts groups own and how best they can be packaged. Terms and opportunities will be defined and include Official Suppliers, Marketing Partners, Audience Bundled Programs, Naming Rights for various locations in your facility, and Naming Rights for Programming. Ms. Haber will also provide some examples of in-kind sponsorship that can help offset capital and operating budgets.
Judy Haber
Senior Partner Performance Sponsorship Group

 

The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from. Getting pricing right is a key to your organization’s financial health — and this session is geared to making sure you’re going in the right direction.
Melissa Klein
Director of Sales & Marketing Blue Man Group

 

Maximizing Your Social Storytelling Dollars

Content is the cornerstone of digital marketing. How are you prioritizing your resources for content creation, and allocating media spend on social platforms? As arts marketers, we don't always have limitless budgets. This session will give you the tools you need to help you create more compelling content in a cost-effective way, and will also address when and how it makes the most sense to invest in paid social posts to support your organization's goals.
Rachel Purcell
Consultant Capacity Interactive

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Twitter
And More!
(program and speakers subject to change)



Our Sponsors

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
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    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
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    Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more.

    More Info

Schedule

March 16, 2020:
Opening Plenary (Program starts at 9:30 a.m.)
Roundtables with the Experts
Lunch on Your Own
Equity Plenary
Keynote
Opening Reception with one-on-ones
 
March 17, 2020:
Breakouts
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends early afternoon
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!