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Presenter

Todd Vigil

Chief Marketing Officer, Phoenix Symphony

The Phoenix Symphony’s “Maestro of Marketing” or Chief Marketing Officer, Todd Vigil oversees nearly $7 million dollars in ticket sales, subscriptions and ancillary revenue as well as the customer service and database team for Arizona’s largest performing arts organization. During his tenure with The Phoenix Symphony, overall earned revenue has seen an impressive 145% growth led by multiple years of 20%+ single ticket sales increase and a reversal of subscription churn with a 14% increase, defying orchestral industry norms. With an aversion to all things traditional media, Todd has led the shift in strategy and a significant investment in digital marketing, database utilization and dynamic pricing to maximize sales and marketing investments.

Previous positions included running the Retail and Uniform Operations for US Airways at their headquarters in Tempe, AZ as well as numerous management roles for Target Stores; including opening two new stores and developing and overseeing the internship program for the state of Arizona. Todd received dual bachelors of sciences degrees in Marketing and Management with a minor in communications from Arizona State University.

Actively involved in the local community, Todd has been a founding member of Phoenix Suns Charities 88 and Camp Get A Wella.  He is a past Board member for Valley Youth Theatre, a member of Valley Leadership Class 38 and recognized as a 2017 Phoenix Business Journal 40 Under 40 recipient.

Frequently invited to speak at national arts and digital marketing conferences throughout North America, Todd is also an instructor for Arizona State University’'s Lodestar NonProfit Management Institute.

A resident of Scottsdale, AZ, Todd loves to enjoy the Arizona outdoors, a good book or podcast and has strong passion for exploring the world through international travel.

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    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

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    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

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