WEBINARS

Have your email campaigns plateaued? Not getting the opens and clicks you once did? Are your messages buried in busy inboxes? Get actionable email tips from Amy Karlin, Digital Marketing Strategist at the National Arts Centre.

Part of the NAC team since 2016, Amy has long worked with its robust and engaged email community. But recent technology shifts within the organization meant it was time to evolve and refocus: Amy guided the NAC through procurement and implementation of a new email platform, and a refreshed approach to email design and content. These efforts contributed to a 35% jump email list growth year-over-year and a 50% open rate, the highest global email KPIs the NAC has ever attained.

In this session Amy will share actionable tips for high-performing email campaigns, including:

• Designing user-centred templates
• Making data-driven decisions
• Strengthening opens and clicks
• Reducing unsubscribes
• Refining data hygiene and deliverability

Attendees will learn how to: CYA by organizing accounts & credentials for domains, hosting, CMS, and payment processing; maintain and maximize site value; and manage security to avoid hacks and liabilities. This is not the fun stuff, but the must stuff to protect your organization short term and long term.

Over the decades, despite frequent setbacks along the way, the DEI journey continued onwards and upwards. Then came the DEI wake-up call in January 2025: policy changes coming from the new administration impacted governmental agencies, businesses and nonprofits in multiple, and mostly negative ways.

At today’s session, we will explore the multi-faceted approaches non-profits have taken to analyze, adapt and then work to surmount these DEI challenges without compromising the core intent of their mission. The interdependencies of the three key players, i.e., governmental agencies, businesses, and nonprofits will be explored; we will seek the best ways to orchestrate this strategically. At the session, attendees are encouraged to share lessons learned as well as success stories across the performing arts and beyond.

Fundraising asks don’t fail because of the dollar amount. They falter when conversations lack clarity, confidence, or a clear next step. This session introduces a simple conversation flow for donor meetings and explores how preparation, permission, and follow-up drive better outcomes. Attendees will leave with a repeatable outline, and a few ready-to-use prompts, to plan, lead, and follow up on donor conversations with less stress and more momentum.