WEBINARS

WEBINAR: THURSDAY, April 10, 11:00 A.M., PST

Beyond the Scroll: Use Boosted Posts, Dark Social, and Paid Sponsorships for Exponential Advantage

PRESENTER:
Alex Freeman

As you know, in today’s digital landscape, social media is a compelling tool for event promotion—but it’s not without its challenges and pitfalls. Join BroadwayWorld's Regional Sales Director Alex Freeman to explore how you can exponentially leverage your social media audience and those of your partners through boosted posts, dark social, and paid sponsorships. Discover strategies to maximize your campaigns’ impact and at the same time mitigate the risks of over-relying on social media and your own efforts. Learn to balance short-term gains with long-term opportunities to promote winning events in the ever-changing online environment.

WEBINAR: THURSDAY, April 17, 11:00 A.M., PST

Get Up to $10,000 Per Month in Free Advertising: The Google Grant in 3 (Mostly) Easy Steps

PRESENTER:
Todd Vigil

The Google Grant is a powerful marketing tool offering up to $10,000 in free advertising to nonprofits, yet many organizations need more time, resources, or skills to manage their grant effectively. Todd Vigil, a seasoned arts and nonprofit marketing executive, will walk you through an easy three-campaign strategy that can help you improve your Google Grant performance in this entertaining and engaging session.

Learning Objectives:

Participants will be able to learn how to apply for Google for Nonprofits, which includes the Google Ad Grant, Google Workspace, and YouTube for Nonprofits.
Attendees will learn how to make both a dynamic and responsive search ad using Google's best practices.
Attendees will also learn how to track their progress through Ad’s Managers.
Todd will also share some tips on using AI, including Chat GPT, Gemini, and even Google Ads itself.

WEBINAR: THURSDAY, MAY 1, 11:00 A.M., PST

10 Impactful Tools for Web Optimization and Authority

PRESENTERS:
LaMae Weber & Nami Ataee

LaMae and Nami will discuss 10 powerful tools available to you for free or low-cost. There are things you can do yourself to enhance your online presence, particularly around web authority which is vital for Search Everything Optimization.

You will be provided with an overview, URLs and the potential impact of each. Bring your questions, your ideas and your examples for open discussion.

WEBINAR: THURSDAY, MAY 29, 11:00 A.M., PST

New Audiences, New Donors, Deeper Connections: The Vital Role of Education Programs

PRESENTER:
Natasha Wahid

How do we reach new audiences? How do we ensure our sustainability? How do we become a pillar in our local community?

These are just a few of the questions keeping arts leaders up at night. And while ticket sales are stagnant, audience expectations are up, and resources are tightening, there’s one undeniable bright spot: Education. Classes, workshops, and camps present a major opportunity for arts orgs to reach new audiences of all ages, foster community connection, and drive revenue.

Join Natasha Wahid, Head of Marketing at CourseStorm, for an actionable session and discussion all about how to build a thriving education program. Whether you're just getting started with classes or looking to take your program to the next level, you’ll walk away with learnings you can put into practice today based on what we’ve seen work for hundreds of arts orgs across the U.S.

In this session, you’ll learn:

Why learning programs are the ideal complement to your other offerings
Tips to build a thriving ed program that feeds your whole organization
How leverage your education program to drive donations
Real world examples from other arts organizations you can put into practice today

(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works