Engaging In Times Of Change: Navigating Audience Communication During Big Social Shifts

Vivian Hua, Amie Simon & Ryan Davis

A conversation with Ryan Davis and Amie Simon from Smarthouse Creative, joined by Vivian Hua from Northwest Film Forum. The past few years have been a time of big social changes in our world, and have seen a collision of activism and social media. How can your organization address what’s currently happening in the world, and should it?

Team Smarthouse’s Ryan and Amie will outline best practices for publicity and social media, and Northwest Film Forum’s Executive Director Vivian Hua will provide a case study of how her organization engaged with their community when they found themselves in the middle of Seattle’s CHOP (Capitol Hill Occupied Protest) zone.



The Magic Of Chat: Communicate With Audiences Now More Than Ever During Livestreams

Tasi Alabastro

With the rise of livestreaming due to the pandemic, arts organizations have a golden opportunity to intimately connect with their audiences like never before! Thanks to the chat feature, you can now interact with your audiences in direct, personal ways that heretofore could not even be imagined.

Livestreamer, gamer and actor Tasi Alabastro helps arts companies leap into this new medium. Please join him for an exploration of what’s possible on YouTube, Zoom and Twitch for creating community and building audiences — especially younger ones -- in this brave, new world.



The Changing Face Of Arts Advocacy: What Is Different Going Forward Into A New Reality?

Julie Baker

As the arts and culture industry emerges from the impact of COVID 19 and the reckoning of racial injustice in our country as well as in our own sector, how has our advocacy changed? What are the priorities, the case making, the strategies and tactics we must now employ to realize the policy developments and funding our industry needs to recover and rebuild for ongoing sustainability?

Learn about this and how you can incorporate advocacy into your work in an informative webinar presented by Julie Baker, Executive Director of Californians for the Arts.


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences