Six Strategies For Cultivating Big Donors In The Time Of COVID

Robin Sukhadia

Time is the most precious commodity in fundraising, especially when you are leading or part of a small but mighty development team. Knowing where to best invest your fundraising time is critical to success, yet it can be one of the hardest aspects of strategic fundraising because there are so many worthy ways to spend your energy. Many smaller groups believe that focusing on major donors who can give bigger gifts, instead of communicating with a larger number of lower-capacity donors makes great sense, especially if they have a strong network of prospects to try and tap. But how do you go after these “big fish” when you have a tiny team? How does major gifts fundraising work during a pandemic? Robin Sukhadia, a musician, fundraising strategist, and former Major Gifts Officer for the Colburn School, shares strategies that can help you when embarking on major donor cultivation, even if your development department is tiny. In this webinar you will:

  • Learn specific tactics to improve major donor identification from current and new donors, especially during a pandemic
  • Explore different tools to strengthen staff capabilities to ask for major gifts
  • Hear about the experiences of cultivating major donors from peer organizations



Opportunity Knocks! Leading Change with Your Staff, Board and Audiences During Covid and Beyond

Hannah Grannemann

"We can't go back to the way things were." "There's such an opportunity to change right now." Easier said than done. Even though arts organizations have the image of being innovative and creative, the people working inside them are often reluctant to embrace the changes required for success. Audiences also can be wary of change, even as they look to the arts as the source of inspiration and fresh ideas. Hannah Grannemann will share ways to get buy-in for new ideas within your arts organization -- and how to entice audiences to try your new programs.



7 Simple Ways to Boost Ticket Sales with SEO

LaMae Weber and Nami Ataee

All too often, many are left confused or overwhelmed by the various factors that make up the SEO algorithm that is responsible for getting your site on page one through Google rankings. And many don’t realize that SEO, when done properly, can vastly impact their ticket sales.

LaMae Weber, CEO, and Nami Ataee, CTO, of Dream Warrior Group will present a high-level overview of what SEO is, how it could be impacting your ticket sales, and the 7 easy steps you can take right now to optimize your search engine results. Learn how to optimize your site for search engines and start selling more tickets today!


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences