WEBINARS
WEBINAR: THURSDAY, FEBRUARY 11, 11:00 A.M., PST
How Did We Do? What More Do We Need To Do?
PRESENTER:David Dombrosky
As we plan for reopening, how will the challenges and changes of the past year inform our future? In this session, David Dombrosky, Chief Marketing Officer for InstantEncore, will:
The past year brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital patron engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.
2021 brings hope with new national leadership and a burgeoning vaccination program. At January’s Association of Performing Arts Professionals conference, National Institute of Allergy and Infectious Diseases Director Dr. Anthony Fauci said, “If everything goes right, [herd immunity] will occur some time in the fall of 2021. So that by the time we get to the early to mid-fall, you can have people feeling safe performing onstage as well as people in the audience.” In approximately the span of 18 months, our stages and audiences will have changed forever. Bring your questions, and let’s talk about what this is going to look like and how you can be ready.
- Highlight lessons learned from the industry’s digital pivot in 2020
- Discuss the protocols and digital tools that helped organizations who did reopen provide a safer environment for returning patrons
- Explore questions facing arts organizations as we look to the future
The past year brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital patron engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.
2021 brings hope with new national leadership and a burgeoning vaccination program. At January’s Association of Performing Arts Professionals conference, National Institute of Allergy and Infectious Diseases Director Dr. Anthony Fauci said, “If everything goes right, [herd immunity] will occur some time in the fall of 2021. So that by the time we get to the early to mid-fall, you can have people feeling safe performing onstage as well as people in the audience.” In approximately the span of 18 months, our stages and audiences will have changed forever. Bring your questions, and let’s talk about what this is going to look like and how you can be ready.
WEBINAR: THURSDAY, FEBRUARY 18, 11:00 A.M., PST
Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty
PRESENTERS:Michael Mael & Karen Freeman
Led by The Advisory Board for the Arts' Michael Mael and Karen Freeman, this session will offer:
Research from past downturns and crises shows that audiences typically don’t return at the same levels as before. Even once return is safe and we reopen our doors, we can expect – after an initial post-reopening burst of audience energy – that arts organizations will face challenges to audience growth that will limit their return and loyalty.
How can we avoid that drop off in 2021 and beyond? What are the critical actions to take now to avoid an acceleration of the generational shift away from the performing arts after reopening? We will help you build a new approach, with tangible, data-driven steps to take during this period of limited audiences, to stem the decline in audiences post-reopening.
After the initial reopening, we are likely to hit audience plateaus at much lower levels than pre-pandemic. At this point, we will face the much harder task of relying on non-core audiences, who are already less engaged, to return after an extended period of no in-person experiences and limited self-selection into digital offerings.
The key to accelerating healthy audience return may be found outside the arts. In other sectors, consumer brands have developed a clear answer for building bonds with non-core consumers. These brands cultivate deep emotional connections with consumers around values that are common to consumers and the brand, making clear what they ‘stand for’ well beyond the particular products and services they offer.
"Coming Back Stronger" will be based, in part, on ABA’s breakthrough research to identify audience segments by understanding ticket buyer motivations rather than merely their demographic identity.
- Practical steps for attracting and retaining new loyal audiences at this moment
- Data to back up these recommendations and create a path to move forward
- Tangible tools to help your organization effectively market to, communicate with and engage audiences during this extended pandemic period
Research from past downturns and crises shows that audiences typically don’t return at the same levels as before. Even once return is safe and we reopen our doors, we can expect – after an initial post-reopening burst of audience energy – that arts organizations will face challenges to audience growth that will limit their return and loyalty.
How can we avoid that drop off in 2021 and beyond? What are the critical actions to take now to avoid an acceleration of the generational shift away from the performing arts after reopening? We will help you build a new approach, with tangible, data-driven steps to take during this period of limited audiences, to stem the decline in audiences post-reopening.
After the initial reopening, we are likely to hit audience plateaus at much lower levels than pre-pandemic. At this point, we will face the much harder task of relying on non-core audiences, who are already less engaged, to return after an extended period of no in-person experiences and limited self-selection into digital offerings.
The key to accelerating healthy audience return may be found outside the arts. In other sectors, consumer brands have developed a clear answer for building bonds with non-core consumers. These brands cultivate deep emotional connections with consumers around values that are common to consumers and the brand, making clear what they ‘stand for’ well beyond the particular products and services they offer.
"Coming Back Stronger" will be based, in part, on ABA’s breakthrough research to identify audience segments by understanding ticket buyer motivations rather than merely their demographic identity.
WEBINAR: THURSDAY, FEBRUARY 25, 11:00 A.M., PST
Use Marketing Automation to Give Your Website Visitors What They Want
PRESENTER:LaMae Weber
New ways to track your website visitors and thoroughly personalize their experiences can add up to increases in your ticket sales and donations. LaMae Weber, CEO of Dream Warrior Group, will show you an overview with examples of how marketing automation helps companies make the right marketing decisions, segment lists based on personalization, and offer their visitors what they are truly looking for. Marketing automation tools are much less costly to use than even a year ago!
(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)
Our Sponsors
Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.
If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
- School leadership: Strengthening education leadership to improve student achievement.
- Afterschool: Helping selected cities make good afterschool programs available to many more children.
- Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
- Arts education: Expanding arts learning opportunities for children and teens.
- Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.
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Testimonials
"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"
"Great actionable ideas as always."
"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."
Media
New From our sponsor, The Wallace Foundation:
How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.
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What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.
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What Audiences Want from the Arts as the Pandemic Rages OnPanelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.
Can the City's Boom Mean New Audiences for the Seattle Symphony?
Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
