Successful Research For Fundraising

Surale Phillips

Is your fundraising research asking the right questions? It’s essential that your brand’s fundraising efforts be informed by donor research, which doesn’t have to be costly or complicated. In this session you will learn how to decide what data you need, how to ask the right questions, and tips for doing quick and easy donor research before executing your next campaign. Includes live Q & A.



Successful Messaging and Design for Fundraising

Laura Bessinger-Morse & Cheryl Baldwin

Does your message stand out in the crowd? Do your donors really know who you are and care about you? Is your fundraising campaign eye-catching enough to stop and read? A powerful message and design answers yes to these questions and compels donors to give. And, it builds on research. This session covers building your strongest message and brand design, the art of storytelling, and tips to set you up to win in your next campaign. Includes live Q & A



The 3 Things You Must Do Now to Be Ready for the New Normal

Paul Miller

By mid-April, the early availability of a vaccine will start to release us from the artistic and social purgatory of Covid-19. When the time comes for arts and culture organizations to safely reopen again…and it WILL come… ours will be a vastly different industry in a slightly different world.

In this webinar, consultant Paul Miller will tell us what to expect, how to prepare, and what we should do right now to welcome back our old patrons and attract some new ones.

We'll focus on three big ideas that should make each of us rethink our programming, our outreach, and our mission. It will be a time of change that challenges us like never before, but it's also a singular moment of great opportunity and possibility. We get one shot to get this right, so don't miss your chance to get a glimpse of our exciting, post-pandemic future.



Building and Nurturing Your Virtual Audience

Sendie Brunard & Karen Elizondo

Although we can’t welcome audiences in-person the way we used to, arts organizations are still connecting with existing patrons and even finding new ones virtually. But how can organizations maintain those connections as they navigate the disruption of live performances? This session explores practical data management strategies for maintaining connections and loyalty with patrons now, and how to channel those connections to help bring patrons back when venues reopen more fully.

This session covers a mix of strategic and tactical data management approaches and is especially applicable to marketing and development professionals in any role. Industry data and recommendations are based on Building Blocks for Reopening, a practical relationship management field guide from Spektrix.


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences