Content Inspiration For Arts Organizations In Crisis

Becky Ludkiewicz

During this time of social distancing, people and communities are maintaining closeness by flocking to social media platforms. Arts organizations are becoming media companies as they communicate with audiences exclusively online.

In this session, you'll get a tour of Capacity Interactive's Content Inspiration Gallery for Arts Organizations in Crisis. Explore dozens of arts industry examples and gain tips to help you follow best practices for online engagement through the lens of the pandemic.

This interactive document includes social content examples based on several topics, including:

  • Digital Programming
  • Inspire and Engage
  • Comic Relief
  • At Home
  • Fundraising and Donations
  • On-Sales, Subscriptions, and Memberships
  • Social Justice



Collaborations, Partnerships & Mergers: Exploring Possibilities In Uncertain Times

Philip Arca & Marc-Andrew Aguilera

This presentation will focus on our current social/political context, so full of uncertainty, and outlines a framework for exploratory conversations that might assist organizations to navigate these difficult times through complementary relationships – ranging from collaboration, to partnership, to merger. These are difficult conversations to have, frighten many, but worth exploring in thoughtful ways to at least affirm any direction going forward. We will look at several areas for shared administrative functions. It is naïve to remove any possibilities from the table.



The Big Reset: Leadership Strategies for the Challenges Ahead

Sean King

Insights for arts organizations of all sizes as they confront an uncertain future in a post-pandemic world.

Old adages and out-of-date playbooks need to be scrapped for game-changing ideas and radical transformation. As arts leaders and the keepers of the culture in our communities and our nation, we must challenge the norms and think about growth and prosperity rather than subsistence and austerity; all in the face of enormous pressure to simply survive.

Some Takeaways from The Big Reset:

  • Three questions you must ask about your organization's long term future
  • Five ways to open up conversations regarding collaboration and new models for your organization
  • Action steps for your team to engage in planning for the post-pandemic world in 2021 and 2022

COVID-19 is the giant reset button for the sector and it is time for us to re-examine how we got here and set pathways for the future. Join us for real world cases chock full of information, data and soul-searching questions that will help you to imagine a new future for your organization



Creating Highly Clickable Content: Standing Out & Engaging with Your Online Audience

Amie Simon & Ryan Davis

With so many events and organizations going online these days, it's important to create content that speaks to your audience and stands out from the crowd. Smarthouse Creative is a digital strategy and publicity agency that specializes in working with arts groups and events. We'll go over the essentials you'll need before starting a campaign, what types of content you'll want at the ready, and how to work with the social media platforms to maximize reach.


(You will receive recordings of all webinars and Roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


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Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences