Images

WEBINARS

WEBINAR: THURSDAY, APRIL 18, 11:00 A.M., PST

Art and Revenue: Finding the Balance Between Mission and Budget

MODERATOR
Paul Miller

 


PANELISTS
Christina Salerno, Tommy Hensel & Jim Reynolds

 


One of the great struggles in building a season is finding the perfect balance between producing classic works that will sell out, and producing works that are important for other reasons. Pushing artistic boundaries, finding new audiences, and diversifying the programs are all important factors, but they usually involve greater short term risk. So how do you make the right choice for your organization? How do you calculate and balance that risk season after season?

In this webinar, our panel of experienced arts leaders will share how they find this balance and sell it to their stakeholders. What factors contributed to the decision making process? What formulas seemed to work best? How did they handle resistance from the artistic side of the organization or from board members and donors? What have they learned so far?

Join us for a free-spirited discussion and gain insight on how to navigate season planning in an era of change.

 


WEBINAR: THURSDAY, APRIL 25, 11:00 A.M., PST

From Clicks to Curtain Calls: Understanding Audience Behavior in Theater Marketing

PRESENTER
Alex Freeman

 


Join BroadwayWorld Regional Sales Director Alex Freeman as he reveals both internal and external data on theatergoing audiences. Focusing on how this data shapes the strategies of the BroadwayWorld team, attendees will gain invaluable insights into the evolving landscape of marketing to theatergoers. Exploring the intersection of audience engagement and campaign design, this presentation will offer practical guidance for companies seeking to optimize their marketing efforts in alignment with audience preferences and industry shifts, providing a roadmap for effective promotional strategies in the dynamic world of live entertainment.

 

(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors


Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info



The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

 
How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

 
How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

 
What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

 
What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

 
Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again


WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences