WEBINARS
WEBINAR: FRIDAY, MAY 13, 11:00 A.M., PST
Sure, You’re Talking...But What Are You Saying?: Developing Effective Messaging as You Emerge from the Pandemic
PRESENTERS:
Roger Sametz & Ronni Reich
Much of your organization’s communications—across marketing, development, education, and community engagement—on your website, in brochures, on social media, in emails, and in person—involves words, and usually a good number of them. All these words are opportunities to move current and prospective attendees, donors, and partners closer to you—to better understand and value you—or not. Ensuring that your words come together to form effective messaging is vitally important, particularly as we all emerge from the difficult years of the pandemic.
Yes, you have a lot to say, but is there consistency of message? Are you differentiating your organization in what is often a very competitive landscape? Is there a high-level narrative to give context to more program-specific writing? Are there also necessary constituent-specific messages? (A prospective single-ticket buyer is not the same as a long-term subscriber... is not the same as a parent of your education program, or a planned giving prospect.) Your messaging needs to meet people where they are.
This workshop will help you to develop guiding attributes, evolve informing storylines, and provide guidance around crafting a high-level message—and show how that message might be “tilted” for a specific constituency or opportunity.
After an introduction to a tried-and-true methodology for building effective messaging (paired with examples from arts organizations of different sizes and stripes), you’ll work with templates that will help you build on what you’ve learned to significantly improve the authenticity, distinctiveness, and effectiveness of your messaging.
This session is ideal for all those who commission, evaluate, create, and use messaging.
WEBINAR: THURSDAY, MAY 26, 11:00 A.M., PST
Successful Arts Fundraising In 2022-2023: Key Practices For The Current Environment
PRESENTER:
Catherine Heitz New
While arts organizations continue to successfully recover and rebuild their audiences, the rebound of patronage and earned revenue to pre-pandemic levels will take time, perhaps years. In the meantime, contributed support must supply the necessary operational funds so that organizations can continue to fulfill their community and artistic missions. Planning your philanthropic journey for 2022-2023 is both essential and critical.
In this webinar, Catherine Heitz New, Executive Vice President with RSC Fundraising will focus on core fundraising practices specifically adapted for the current environment. Looking through the lens of the donor cycle, we will discuss:
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What to emphasize in your fundraising efforts for the new year
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Best practices that drive results, in the current environment and for the long-term
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How overall long-term changes to the arts operational model due to the pandemic might be incorporated into annual, planned, and major gift fundraising efforts
WEBINAR: FRIDAY, JUNE 3, 11:00 A.M., PST
Your Digital Transformation: The Future is NOW
PRESENTER:
Stephen Beaudoin
Join Washington Chorus Executive Director Stephen Beaudoin - a recent MBA graduate of the University of Virginia Darden School of Business - for a robust discussion and idea-generating session on arts strategy in our digital age. From data analytics to AI; from exploring trends across the performing arts industry to aligning your organization around its own digital strategy, this session will be a lively and creative session for leaders in all arts nonprofit roles and functions.
WEBINAR: THURSDAY, JUNE 9, 11:00 A.M., PST
How to Secure Corporate Partners and Where to Find Your Best Prospects
PRESENTER:
Judy Haber
This session, using case studies, will demonstrate how active the business of corporate sponsorship and naming rights has been over the past 24 months and how you can tap into it for increased revenue. Highly interactive, our presenter will describe the process she goes through with clients to attract corporate partners in the new environment.
(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)