WEBINARS
WEBINAR: THURSDAY, JANUARY 16, 11:00 A.M., PST
Unpacking the Top 5 Trends Shaping Audience Engagement in 2025
PRESENTER:Paul Miller
The performing arts landscape has changed significantly in the post-pandemic world. The economy still feels fragile, government and foundation support is turning towards other social programs, and arts audiences are going through a major generational shift. Keeping the audiences of today engaged in your performances, exhibits, and mission will require adjustments and real innovation in everything you do...from how you program to how you entertain and communicate. With this webinar, you'll gain an understanding of the new trends in technology, communications, and community engagement and leave with dynamic plans you can implement in 2025 and beyond.
WEBINAR: THURSDAY, JANUARY 30, 11:00 A.M., PST
Get in the Zone: Scaling Your House for Long-Term Customer and Revenue Growth
PRESENTER:Anil Malhotra
House scaling can be tedious and time consuming. But if you view it as an ongoing analytical process rather than a one-time operational task, you'll find a treasure trove of intelligence about what your customers value and how you can grow both revenue and capacity. There is a story behind the pricing and zone analysis that can be unpacked week to week to help you understand what changes to your house scale can have the most impact and which changes could risk the most revenue. In this webinar, you'll hear about the process and principles used at organizations such as the New York Philharmonic, St. Louis Symphony and SF Opera. When done with a “first principles” mindset, house scaling becomes the foundation for your long-term sales and revenue growth.
WEBINAR: THURSDAY, FEBRUARY 13, 11:00 A.M., PST
What You Can Do Once the Crisis Has Ended: Overcoming Donor Fatigue in an Uncertain World
PRESENTER:Carl Sylvestre
Are donors telling you that they can help in times of need but can’t be there for you all of the time? Have we created a funding culture of boom and bust? This webinar explores what we need to build a true culture of philanthropy with our donors. What is the added value that arts organizations are promoting to their stakeholders? What does it mean to really think about donor development when the pool is smaller? What is the communication loop that we are creating beyond the annual fund? Join like-minded arts fundraisers to find answers to these questions and others that you can ask during the webinar.
WEBINAR: THURSDAY, FEBRUARY 27, 11:00 A.M., PST
Strengthening Your Brand—and Advancing Its Relevancy in 2025
PRESENTERS:Roger Sametz and Ronni Reich
Increasing awareness, participation, stature, inclusivity—and both earned and contributed income—through thoughtful brand strategy, messaging, visual expression, and cross-channel communications.
(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)
Our Sponsors
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
- School leadership: Strengthening education leadership to improve student achievement.
- Afterschool: Helping selected cities make good afterschool programs available to many more children.
- Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
- Arts education: Expanding arts learning opportunities for children and teens.
- Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.
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Testimonials
"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"
"Great actionable ideas as always."
"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."
Media
New From our sponsor, The Wallace Foundation:
What can the arts sector learn from arts organizations of color about community engagement and financial health?Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.
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How Can Arts Organizations Respond to What Communities Need Most?Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.
How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.
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What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.
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What Audiences Want from the Arts as the Pandemic Rages OnPanelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.
