WEBINARS

WEBINAR: TUESDAY, July 14, 11:00 a.m., PST

Back to the Theater!

PRESENTER:
Duncan Webb

Duncan Webb, President of Webb Mgmt, will present strategies to prepare venues for audiences -- and audiences for venues -- in the time of COVID-19.

This will involve the physical preparation of spaces, the development of protocols and training for staff and artists, the certification of theaters as safe places, the short and long-term value of streaming content, and the marketing tools and messages required to bring audiences back to live performances.

WEBINAR: THURSDAY, July 16, 11:00 a.m., PST

Fundraising In Times of Crisis

PRESENTER:
Bob Swaney

Just a few short months ago, the world changed dramatically for arts organizations. Public spaces closed, events were canceled, and earned and event revenue instantly dried up. Under these conditions, the only reliable stream of revenue became fundraising. What are fundraising best-practices during a time of crisis, and how can you apply those to your organization?

In this 60-minute online session, Robert Swaney Consulting Founder & CEO, Bob Swaney will talk through the critical action steps needed for prospects, donors, and sponsors throughout the pandemic. With focus on cultivation, solicitation and stewardship, the discussion will focus on effective best-practices in each of these critical areas during a time of crisis and rapid change, as cultural organizations approach their upcoming fiscal year with varying levels of uncertainty. There will also be ample time during this session to address specific fundraising-related questions from webinar participants, so please come prepared with your thoughts.

WEBINAR: THURSDAY, July 23, 11:00 a.m., PST

COVID-19 & The Digital Pivot: Harnessing Opportunities for Tomorrow

PRESENTER:
David Dombrosky

Every crisis presents an opportunity to shape the future. The COVID-19 pandemic has disrupted nearly everything in our lives. It has also presented arts organizations with an opportunity to adapt and evolve.

How can the work you do today shape a sustainable tomorrow?

In this session, David Dombrosky of InstantEncore explores some of the digital opportunities presented by the COVID-19:

1. With the advent of shelter-in-place mandates, arts organizations pivoted toward digital opportunities to engage audiences at home. How did they meet the challenge?

2. Many predict a slow return for performing arts audiences. What opportunities does this present for blending digital and in-person engagement?

3. As venues prepare to reopen, how can digital tools help audiences feel safer when they return?

(You will receive recordings of all webinars and Roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info