WEBINARS

These are challenging times for the performing arts. Audiences have still not recovered to pre-pandemic levels. The culture wars are influencing our organizations and programs. Operating expenses are continuing to rise. And fundraising from both the public and private sectors is becoming more competitive.

In this session, Duncan Webb will offer three strategies to producing and presenting organizations that will help rebuild audiences, create customer loyalty and drive both earned and contributed income. These strategies start with programming and extend to marketing. They can be tackled one at a time or all at once. They connect to foundational principles and mission. And they represent the ways that the live arts are unique and vital for individuals and communities.

The majority of Google searches are now zero click searches. A 2025 survey indicates that 83% of users are utilizing (and prefer) AI search over traditional, and people are increasingly using ChatGPT and other large language models as their primary search. So how can you keep traffic heading to your event pages (and people buying tickets) in this new era of the internet? How can you make sure that the AI agent they’re using has the right information? Join BroadwayWorld’s Alex Freeman for this workshop to build a media strategy that keeps your organization top of mind for both audience members and the AI they are using.