Sure, You’re Talking...But What Are You Saying?: Developing Effective Messaging as You Emerge from the Pandemic

Roger Sametz & Ronni Reich

Much of your organization’s communications—across marketing, development, education, and community engagement—on your website, in brochures, on social media, in emails, and in person—involves words, and usually a good number of them. All these words are opportunities to move current and prospective attendees, donors, and partners closer to you—to better understand and value you—or not. Ensuring that your words come together to form effective messaging is vitally important, particularly as we all emerge from the difficult years of the pandemic.

Yes, you have a lot to say, but is there consistency of message? Are you differentiating your organization in what is often a very competitive landscape? Is there a high-level narrative to give context to more program-specific writing? Are there also necessary constituent-specific messages? (A prospective single-ticket buyer is not the same as a long-term subscriber... is not the same as a parent of your education program, or a planned giving prospect.) Your messaging needs to meet people where they are.

This workshop will help you to develop guiding attributes, evolve informing storylines, and provide guidance around crafting a high-level message—and show how that message might be “tilted” for a specific constituency or opportunity.

After an introduction to a tried-and-true methodology for building effective messaging (paired with examples from arts organizations of different sizes and stripes), you’ll work with templates that will help you build on what you’ve learned to significantly improve the authenticity, distinctiveness, and effectiveness of your messaging.

This session is ideal for all those who commission, evaluate, create, and use messaging.



Successful Arts Fundraising In 2022-2023: Key Practices For The Current Environment

Catherine Heitz New 

While arts organizations continue to successfully recover and rebuild their audiences, the rebound of patronage and earned revenue to pre-pandemic levels will take time, perhaps years. In the meantime, contributed support must supply the necessary operational funds so that organizations can continue to fulfill their community and artistic missions. Planning your philanthropic journey for 2022-2023 is both essential and critical.

In this webinar, Catherine Heitz New, Executive Vice President with RSC Fundraising will focus on core fundraising practices specifically adapted for the current environment. Looking through the lens of the donor cycle, we will discuss:

  • What to emphasize in your fundraising efforts for the new year
  • Best practices that drive results, in the current environment and for the long-term
  • How overall long-term changes to the arts operational model due to the pandemic might be incorporated into annual, planned, and major gift fundraising efforts



Your Digital Transformation: The Future is NOW

Stephen Beaudoin

Join Washington Chorus Executive Director Stephen Beaudoin - a recent MBA graduate of the University of Virginia Darden School of Business - for a robust discussion and idea-generating session on arts strategy in our digital age. From data analytics to AI; from exploring trends across the performing arts industry to aligning your organization around its own digital strategy, this session will be a lively and creative session for leaders in all arts nonprofit roles and functions.



How to Secure Corporate Partners and Where to Find Your Best Prospects

Judy Haber

This session, using case studies, will demonstrate how active the business of corporate sponsorship and naming rights has been over the past 24 months and how you can tap into it for increased revenue. Highly interactive, our presenter will describe the process she goes through with clients to attract corporate partners in the new environment.


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences