Arts Reach - Association of Arts Management, Marketing and Development Professionals

The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!

Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies that ensure you will successfully navigate uncertain times and capitalize on the new possibilities.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access to powerful cutting-edge resources.

ONE MEMBERSHIP FOR YOUR ENTIRE ORGANIZATION!

The membership is for your entire organization. You can have up to three contacts at your organization on file. Each month, we will send the people on file from your group the invitation to that month's events, and those people can distribute the invitation to everyone else in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you’ll immediately receive a comprehensive package of over 100 webinar recordings to dig into and share with your organization right away (a $10,000 value).

The categories of webinars are:

Monetizing On-Line Content (including “The Future of Live Entertainment”)
Equity, Diversity, Inclusion and Accessibility for a New World (including “Fostering a Culture of Psychological Safety”)
Rethinking the Future of Your Organization (including “The Shift From Printed to Digital Program Books”)
E-Marketing for Our Times (including “How to Join the World of #TikTok – THE Place to Be!”)
Branding: Now More Important Than Ever (including “Put Butts in Seats with Words!)
Fundraising (including “Finding New Donors During Difficult Times”)
Corporate Sponsorships in a New Era (including “How to Secure Corporate Partners and Where to Find Your Best Prospects”)

THEN YOU’LL START WITH THE FOLLOWING

JANUARY & FEBRUARY WEBINARS - on crucial topics like
• Positioning the Live Arts in a Brave New World; Presenter: Duncan Webb; January 15
• Stand Out From The Crowd in The New Search Landscape; Presenter: Alex Freeman; February 12

You will receive recordings of all webinars and roundtables.

ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

GET YOUR FIRST MONTH FREE!

WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: THURSDAY, JANUARY 15, 11:00 A.M., PST

Positioning the Live Arts in a Brave New World

PRESENTER:
Duncan Webb

These are challenging times for the performing arts. Audiences have still not recovered to pre-pandemic levels. The culture wars are influencing our organizations and programs. Operating expenses are continuing to rise. And fundraising from both the public and private sectors is becoming more competitive.

In this session, Duncan Webb will offer three strategies to producing and presenting organizations that will help rebuild audiences, create customer loyalty and drive both earned and contributed income. These strategies start with programming and extend to marketing. They can be tackled one at a time or all at once. They connect to foundational principles and mission. And they represent the ways that the live arts are unique and vital for individuals and communities.

WEBINAR: THURSDAY, FEBRUARY 12, 11:00 A.M., PST

Stand Out From the Crowd in the New Search Landscape

PRESENTER:
Alex Freeman

The majority of Google searches are now zero click searches. A 2025 survey indicates that 83% of users are utilizing (and prefer) AI search over traditional, and people are increasingly using ChatGPT and other large language models as their primary search. So how can you keep traffic heading to your event pages (and people buying tickets) in this new era of the internet? How can you make sure that the AI agent they’re using has the right information? Join BroadwayWorld’s Alex Freeman for this workshop to build a media strategy that keeps your organization top of mind for both audience members and the AI they are using.

ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

TBA

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

TESTIMONIALSTESTIMONIALS

Kallee Lins

"I've found so much value in the platform as a small nonprofit leader who needs actionable advice that can be implemented without significant financial investment. The speakers curated by Arts Reach undoubtedly address the particular experiences of my small arts organization."

Kallee Lins
Publisher
The Dance Current, Canada's Dance Magazine

Mary Trigg

"This was an excellent webinar, especially pertinent to small organizations like the one I run. I hope the replay will be available soon!"

Mary Trigg
Executive Director
Princeton Pro Musica

Don Reinhold

“The webinar was simply great and very helpful.”

Don Reinhold
Chief Executive Officer
Wichita Symphony Orchestra

Hild Peersen

"Arts Reach is an amazing resource."

Hild Peersen
Executive Director
Westerville Symphony

Dwight Tate

“I find these meetings, and the information they provide, useful.”

Dwight Tate
Board Member
Riverside Philharmonic

Simon Docking

"We had a great Arts Allies session. All four of the people in our team attended. It was inspiring, and we had a wonderful debrief in the office afterwards."

Simon Docking
Managing and Artistic Director
Scotia Festival of Music

Elizabeth Bracey

"I am writing to let you know how grateful we are for the work you have put into the New Ways Forward program of webinars and roundtables. We have benefited from these programs so much, learning new approaches and ideas as well as checking in to make sure we are on the right track.

We have attended many of the webinars and participated in a few roundtables. Each one is professionally presented and I am taking away something practical and useful from each one that I attend. They have been energizing for me and for my staff and we are finding ways to apply much of the content immediately. Sometimes we are simply getting confirmation that we are doing the right things as we navigate this new “normal” in the Arts world.

I have also participated in a one-on-one with an Arts Ally, choosing to have a social media audit. The feedback was very helpful and personal to us and we got tools to use right away to make improvements. The feedback was empowering and encouraging – just what we need right now.

Thanks for all you do and keep it up! It IS making a difference!"

Elizabeth Bracey, Managing Director
Franklin Park Arts Center
Purcellville, VA

Our Sponsors

Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works