The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of 14 webinar recordings to dig into and share with your organization right away (a $1400 value).

The topics include:

  • Equity, Diversity, Inclusion and Accessibility for a New World (3 webinars)
  • Rethinking the Future of Your Organization (including “What Just Happened?”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Today’s Design and Branding Do’s and Don’t’s
  • Corporate Sponsorships in a New Era

THEN YOU’LL START WITH THE FOLLOWING

  • AUGUST WEBINARS - on crucial topics like
    • Part 1: Designing Your Virtual Fundraising Events for Success; Presenter: William Pitcher, August 13
    • Part 2: Promoting Your Virtual Fundraising Events for Success; Presenter: William Pitcher, August 20
    • Zoom In for Success; Presenter: Keith Tomasek, August 26

  • AUGUST ROUNDTABLES – intimate, virtual forums led by experts tackling critical issues such as
    • Coaxing Audiences Back When You Reopen; Moderator: Jennifer Nelson, August 11
    • Relaxed Performances: Who, Why and How; Moderator: Rachel Marks, August 18
    • Donor Stewardship During a Crisis; Moderator: Carl Sylvestre, August 27
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

    • GET YOUR FIRST MONTH FREE!

      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $1400) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you don't cancel within the first month, your credit card will be charged $18.00 USD/month until cancellation.

      Don’t wait. Space is limited.



WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: THURSDAY, AUGUST 13, 11:00 A.M., PST

Part 1: Designing Your Virtual Fundraising Events For Success

PRESENTER
William Pitcher


In Part 1 of this two-part webinar, we will discuss the types of fundraising events you can hold online or remotely. We will discuss ways to make your event unique at a time when most of us are suffering from online fatigue. Finally, we review various online tools you can use to make your event easier to hold and more successful.

  • WHAT IS A VIRTUAL FUNDRAISER
  • TYPES OF EVENTS
    • Take Out / Delivered Gala
    • Peer-to-Peer Pledge Events
      - Concurrent, Call-Out, Long-Term Goal or Independent
      - Challenges: Physical, Do-Good, Embarrassment, Discomfort or Epic
    • Online Auctions
    • Product Sales - One Offs, Subscriptions
    • Telethons
    • One-on-Ones
    • Shared Viewing (or Curated Subscription)
      eg. Movie Watch Along, Suds & Cinema, Vino & Video, Liquor & Literature
    • Video Fundraiser eg. Youtube Facebook
    • Donation Supported Anything
    • Combined Activities
  • MAKING YOUR EVENT UNIQUE
    • Break the Fourth Wall
    • Mix Live, Recorded and Interactive
    • Find a connection to your mission or operations
  • PRESENTATION TOOLS TO SUPPORT YOUR ONLINE EVENT
    • One-Way Video Options
    • Two-Way Video Options
    • Concurrent Video Tools
    • Webinar, Class and Summit Tools
    • Scheduling Tools
    • Course Tools
    • Combining Video Options

 


WEBINAR: THURSDAY, AUGUST 20, 11:00 A.M., PST

Part 2: Promoting Your Virtual Fundraising Events For Success

PRESENTER
William Pitcher


In Part 2 of our look at creating and promoting successful virtual fundraising events, we will look at how to break your message through our current distractions. More specifically, we will consider tools to help you promote your event and generate revenue. Next, we will examine general publicity tactics as well as online marketing promotional and advertising opportunities. We will also look at who you should target -- particularly beyond your current supporters. Finally, we will take a quick look at how you can use what you learn now and lasting changes in consumer behaviour well after things get back to normal.

  • PROMO & REVENUE TOOLS TO SUPPORT YOUR ONLINE EVENT
    • Ticketing Tools
    • Product Sale Tools
    • Pledge Event Tools
    • Membership Tools
    • Social Media Tools
  • CUTTING THROUGH THE NOISE AND DISTRACTIONS
    • Pay-Per-Click Advertising
    • Partners - Media, Charities, Retail, Benefit, Co-Marketing
    • Top Influencers
    • Philanthropic First with Entertainment as Bonus
    • Combine One-Offs with Series
    • Sponsors
  • WHO TO MARKET TO
    • Most people still earning, Lower income & Business Owner Hit Hardest
    • Target Local, but Also Beyond
    • Multi-Unit Buyers - Organization Leaders, Your Best Supporters
  • WHAT’S NEXT?

 


WEBINAR: WEDNESDAY, AUGUST 26, 11:00 A.M., PST

Zoom In For Success

PRESENTER
Keith Tomasek


Right now audiences across North America are paying $25 to see comedy on Zoom, and people are paying $95 to watch a 70-minute Zoom show produced by Geffen Playhouse.

In this webinar, we’ll discuss the best ways to produce and sell your digital performances using Zoom. We'll begin with a quick overview of successful Zoom shows. That will be followed by digital marketing techniques for Zoom (yes -- you can integrate the Facebook pixel with Zoom). We’ll cover which Zoom settings to use to make the most of your event, plus ticketing and pricing strategies for digital events.

 




ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

ROUNDTABLE: TUESDAY, AUGUST 11, 11:00 A.M., PST

Coaxing Audiences Back When You Reopen

MODERATOR
Jennifer Nelson


Talk with Jennifer Nelson of 3-D Theatricals about reevaluating and adapting our goals and expectations regarding sales and house numbers. Repricing and creating great offers in a proactive rather than reactive way will be a key to winning audiences back!

 


ROUNDTABLE: TUESDAY, AUGUST 18, 11:00 A.M., PST

Relaxed Performances: Who, Why And How

MODERATOR: 
Rachel Marks

Phil Miller
This roundtable will dive into the reasons behind the relaxed performance movement and give concrete ways for any venue to present a relaxed performance of a play, musical, concert or screening when your venue opens.

 


ROUNDTABLE: THURSDAY, AUGUST 27, 11:00 A.M., PST

Donor Stewardship During A Crisis

MODERATOR
Carl Sylvestre


How you engage your current donors during a crisis is a key component of a development plan to make sure that your organization survives now and grows in the future. Carl will lead a discussion of current stewardship best-practices and offer recommendations on activities to strengthen your development efforts to engage major donors, board members and institutional funders.

 

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.



Our Sponsors


Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info



The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


Media

New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again


WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences