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National Arts Marketing, Development & Ticketing Conference, New York

03.16.20 - 03.17.20


State of the Art: Equity, Diversity and Inclusion -- Where Are We Now?

Donna Walker-Kuhne
Senior Advisor, Community Engagement New Jersey Performing Arts Center



Part of the Digital Marketing Track - Growing Your Audience with Email Marketing

As social media becomes a busy pay-to-play marketplace, the impact of building strong email relationships has never been more critical.
Email is the most cost-effective way to engage people and grow audiences. In this session, you'll learn the latest email marketing trends, including:
  • How the email newsletter The Skimm grew from 0 to 7 million subscribers in 7 years. Hint - it's all about the writing!
  • Best practices for avoiding the spam folder.
  • Two techniques guaranteed to increase your reach with fans who aren't already on your list.
  • The best way to integrate your email list with the Facebook Ad Manager to maximize your R.O.I.
Moderator: Keith Tomasek
Digital Marketing Strategist



Part of the Digital Marketing Track - Your Site is Launched: What is Important for Ongoing Success?

Once your site is launched you should assess your digital presence. We will walk you through options (strategic and tactical) for assessing your results and cover some vital ongoing necessities such as optimization, maintenance and security. This is how you can turn your website from a beautiful showcase into a conversion engine.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix


Strategies to Maximize Long-Term Patron Engagement and Revenue

Based on the experience of more than a dozen large-budget orchestras, learn how significant and how effective Curated Subscriptions, Flexible Subscriptions, Memberships and Customer Onboarding are in generating revenue and customer engagement in the long-term.
Jack McAuliffe
President Engaged Audiences


How to Package Winning Corporate Sponsorships

In this highly interactive session, Ms. Haber will review the guiding principles required to build a sponsorship package. The session will focus on what companies are looking for and why they sponsor. She will review the various categories and assets that arts groups own and how best they can be packaged. Terms and opportunities will be defined and include Official Suppliers, Marketing Partners, Audience Bundled Programs, Naming Rights for various locations in your facility, and Naming Rights for Programming. Ms. Haber will also provide some examples of in-kind sponsorship that can help offset capital and operating budgets.
Judy Haber
Senior Partner Performance Sponsorship Group


The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from here. Getting pricing right is a key to your organization’s financial health — and this session is geared to making sure you’re going in the right direction.
Moderator: Melissa Klein
Director of Sales & Marketing Blue Man Group

Larae Ferry
Deputy Director of Marketing Alvin Ailey American Dance Theater

India Haggins
Director of Ticket Sales and Marketing Jazz at Lincoln Center


Maximizing Your Social Storytelling Dollars

Content is the cornerstone of digital marketing. How are you prioritizing your resources for content creation, and allocating media spend on social platforms? As arts marketers, we don't always have limitless budgets. This session will give you the tools you need to help you create more compelling content in a cost-effective way, and will also address when and how it makes the most sense to invest in paid social posts to support your organization's goals.
Rachel Purcell
Consultant Capacity Interactive


Approaching an Accessible Patron Experience

Arts access can sound like a buzzword: one that organizations use because it makes them feel good or because it’s mandated by law. Beyond those reasons, organizations often have trouble answering why access is a priority. As accessibility awareness grows, arts managers need to establish stronger connections to their access objectives and build audiences by improving the patron experience overall.

This session will focus on shifting the conversation by digging into patron data to help you better understand and meet your audience’s needs. We will outline building blocks for creating an accessible patron experience — from when patrons buy tickets all the way through their time at your venue. Participants can expect to leave this session with concrete tools for growing their relationships with their entire patron base and creating an accessible experience that fits their community.
Sarah Caswell
Client Success Manager Spektrix


If You Build It They Will Come, But First You Have to Build It

Raising money for capital projects presents a unique set of challenges for arts organizations. The sources of funds are diverse, and the pitch to capital funders is very different than for ongoing financial support. In this session we will share recent trends in capital fundraising for arts facilities, identifying best practices and providing valuable insights into how to approach a bricks-and-mortar capital campaign so that you will be ready when the time comes to build or expand.
Duncan Webb
President Webb Management Services, Inc.


Part of the Digital Marketing Track - Defining & Developing Customer Experience

From travel to sports to arts, audiences expect organizations to anticipate their needs and provide excellent experiences. This session discusses ways to develop a shared understanding of customer experience across your organization, identify areas of improvement, and measure your progress.
Vince Ford
Vice President, Digital Strategy and Customer Experience New York Philharmonic


Part of the Digital Marketing Track - Fundamentals of Search Engine Marketing (SEM)

Most users begin their path to your website on Google or another search engine, so how your organization appears in search results is important. It’s especially important if you have a Google Grant which affords 501(c)3’s up to $10,000 per month in running free search campaigns on Google.com.
In this session, we will cover search engine marketing (SEM) fundamentals, tips for setting up search campaigns in Google Grant account for success and some optimization best practices.
Sarah Cho
Senior Search Analyst Capacity Interactive


Part of the Digital Marketing Track -
What Makes Great Content?

Learn from the pros at TheaterMania including Executive Editor Bethany Rickwald and Publisher Rosemary Maggiore how to create content that will generate traffic and audience growth. Learn how the editorial team selects ideas that appeal to their theater loving audiences. Other topics covered: How can theaters and producers get their shows noticed and in front of the media, how to pitch for press and why creating unique and compelling experiences is crucial. We will discuss digital tactics including long form articles, videos and social media programs that have been successful.
Rosemary Maggiore
VP, Consumer Brands AudienceView

Bethany Rickwald
Executive Editor TheaterMania

Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
And More!
(program and speakers subject to change)


Our Sponsors

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Behind the world's most successful events. Get your live events discovered, attended and remembered. With our software solutions, audience growth strategies and client communities all working seamlessly together, we help you make event magic. We have 9,000+ venues and 4,500+ clients of all sizes around the world – from the smallest venues to the biggest events. Our vantage point makes us unique in the market. We process over $3 billion in ticketing and fundraising transactions and sell over 110-million tickets each year. We look forward to using our insights and experience to become your essential partner in live events.

    More Info


March 16, 2020:
Opening Plenary (Program starts at 9:30 a.m.)
Roundtables with the Experts
Lunch on Your Own
Equity Plenary
Opening Reception with one-on-ones
March 17, 2020:
Networking Reception 
Roundtables with the Experts
Conference ends at 1:00 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!