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National Arts Marketing, Development & Ticketing Conference, Seattle

11.05.19 - 11.06.19

KEYNOTE

So Now What? How Will You Reach Audiences in The Post-Social Media World?

Coverage of the arts is all but gone in your local newspaper. Digital ads are less and less effective on the web. But as long as we have social media, we're still reaching audiences, right? Maybe not. In the past year, 42 percent of Facebook users have taken a break from the site, and for the first time the platform lost users. Pew reports that only 9 percent of teens say Facebook is their preferred social media. So Snapchat? After a couple of years of spectacular growth it lost users in the second quarter of 2018, and its stock price cratered in mid-September. Instagram? It's still adding users, but there are signs of slowing. Amidst privacy concerns, fake news, a growing tech backlash, and more and more studies documenting the numbing effect of social media, the bloom is off the social media rose.

So now what? How will you reach audiences in a post-social media world? This session will show you how big media companies are pivoting, and explore strategies for what comes next in a post-social media world.
Douglas McLennan
Editor ArtsJournal

 

MORNING INTENSIVE

Attracting and Keeping the Right Audiences for Your Organization

Successful audience building means more than getting people through the door, but creating enduring relationships. Like any relationship, a lot has to happen to make it work. First, we need to identify what target audience is a good fit, because organizations will need to accommodate these newcomers, and hopefully feel comfortable embracing them and be able to weather any growing pains. Finding that right fit and preparing the organization to receive new audiences are often overlooked considerations, but research suggests several guiding principles. Examples drawn from successful audience-building initiatives will be used to illustrate these principles, with exercises to help participants identify what audience makes a good fit for their organizations and how to prepare those organizations for success.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 

PLENARY

Equity in the Arts: National Town Hall Meeting On Equity Within Arts Organizations in Today's World

This esteemed panel will address such issues as "What does equity look like in today's non-profit arts organizations?  How does this effect programming, fundraising, grants? What are ways in which the arts can lead to create a more just and inclusive environment?”  Bring your questions, experiences and hopes to this rich, critical dialogue.  What does equity mean to you and your organization?
Moderator: Meghan Villanueva
Grants Manager Spectrum Dance Theater

 

BREAKOUTS AND PANELS

Part of the Digital Marketing Track - Your Site is Launched: What is Important for Ongoing Success?

Once your site is launched you should assess your digital presence. We will walk you through options (strategic and tactical) for assessing your results and cover some vital ongoing necessities such as optimization, maintenance and security. This is how you can turn your website from a beautiful showcase into a conversion engine.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

Part of the Digital Marketing Track - Can 100% Digital Marketing Work for Your Organization?

The Phoenix Symphony, has allocated 100% of their single ticket advertising budget to digital for over two seasons. That’s right, zero print ads, good postcards, thanks-for-nothing television and radio. In this session, you’ll learn about the Symphony’s digital evolution, and see how the Symphony used data and experimentation to arrive at this progressive budget. Discover how this real live case study is playing out with $4,000,000 in annual ticket sales on the line—hint: record breaking results & growing audiences.
 
After this session, you’ll be able to:
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
Todd Vigil
Chief Marketing Officer Phoenix Symphony

 

The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from. Getting pricing right is a key to your organization’s financial health — and this session is geared to making sure you’re going in the right direction.
Moderator: Michael Gepner
VP Marketing, Comms. and Guest Services The 5th Avenue Theatre

 

Four Secrets to Scoring a Major Gift

Like the four legs that keep a table level and steady, these four steps can assure success in a major gift solicitation:

    1. A Cogent and Compelling Case for Support
    2. Qualified Prospects - people with love, not just money, and who are intrigued and captivated by the Case
    3. A Good Ask, well-timed and executed
    4. Leadership (of those who have said 'yes' to the Ask) - hopefully the Board of your institution.

Anyone can learn these, but few practice them consistently.

Colorful examples will illuminate the presentation. In addition to questions, there will be opportunities for audience participation and role-playing based on their own experiences asking for money.
Mason Jay Blacher
President Mason Jay Blacher & Associates

 

BONUS SKILL-BUILDING SEMINAR

Using Research Strategically

This interactive, team-building session will focus on helping you identify and implement research to improve your understanding of target audiences you want to attract and retain, even with a limited budget. We’ll introduce proven low-cost examples from different organizations, demonstrating how they delivered information that made their programs more effective. The Skill-Builder will include exercises that help you build a plan for a small research project—moving from questions you have about your audience to manageable research that you can execute right away.

There is no extra charge for this Bonus Skill-Building Seminar. It is based upon the presentation that Bob Harlow gave on this topic in Seattle in the Spring of 2017.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Twitter
And More!
(program and speakers subject to change)



Our Sponsors

  • Images

    Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next. 

    If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more.

    More Info

Schedule

November 5, 2019:
Morning Intensive (Program starts at 9:00 a.m.)
Panel
Lunch on Your Own
Panel
Plenary
Opening Reception with one-on-ones
 
November 6, 2019:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Bonus Skill-Building Seminar (no extra charge)
Conference ends at 4:00 p.m.

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!