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National Arts Marketing, Development & Ticketing Conference, Chicago

07.30.19 - 07.31.19

KEYNOTE

So Now What? How Will You Reach Audiences in The Post-Social Media World?

Coverage of the arts is all but gone in your local newspaper. Digital ads are less and less effective on the web. But as long as we have social media, we're still reaching audiences, right? Maybe not. In the past year, 42 percent of Facebook users have taken a break from the site, and for the first time the platform lost users. Pew reports that only 9 percent of teens say Facebook is their preferred social media. So Snapchat? After a couple of years of spectacular growth it lost users in the second quarter of 2018, and its stock price cratered in mid-September. Instagram? It's still adding users, but there are signs of slowing. Amidst privacy concerns, fake news, a growing tech backlash, and more and more studies documenting the numbing effect of social media, the bloom is off the social media rose.

So now what? How will you reach audiences in a post-social media world? This session will show you how big media companies are pivoting, and explore strategies for what comes next in a post-social media world.
Douglas McLennan
Editor ArtsJournal

 

AFTERNOON INTENSIVE

Attracting and Keeping the Right Audiences for Your Organization

Successful audience building means more than getting people through the door, but creating enduring relationships. Like any relationship, a lot has to happen to make it work. First, we need to identify what target audience is a good fit, because organizations will need to accommodate these newcomers, and hopefully feel comfortable embracing them and be able to weather any growing pains. Finding that right fit and preparing the organization to receive new audiences are often overlooked considerations, but research suggests several guiding principles. Examples drawn from successful audience-building initiatives will be used to illustrate these principles, with exercises to help participants identify what audience makes a good fit for their organizations and how to prepare those organizations for success.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 

PLENARY

Who Are You and Why Should We Pay Any Attention?

Chatter is your best advertising; are you participating in the conversation?  If social media perks up or deflates attendance, what’s being said that really matters and what are you doing to support or change it?  When people talk honestly about an experience, are you listening?  In this session, you’ll learn how to frame internal discussions that resonate when you create external messaging and advertising, to keep imagery fresh and relevant with every program, project or production, and to connect visuals with keywords that set up and excite audience expectations.
Jim Royce
Principal Anticipation Marketing

 

Their Journey, Your Story: The Digital Path to Ticket Purchase

In the United States, 93% of people report that entertainment is vital to their happiness, but 56% of people reported that they are rarely entertained. These casual fans, overwhelmed by all the options, find themselves spending more time choosing how to be entertained than actually engaging with the art forms that give them joy.

In Google's new Ticketing Path to Purchase Research, we understand that performing arts fans spend a lot of time online considering their entertainment options, but not buying live event tickets to the same degree that they are researching. How can we move them to take action? In this session, learn which digital touch points along the path to ticket purchase are most meaningful for performing arts patrons and how we can unlock the innate stories we have as arts organizations and cultural institutions to connect with these patrons in a meaningful way.
Mike Lorenc
Head of Industry - Ticketing, Sports & Live Events Google

 

BREAKOUTS AND PANELS

Click. Click. Done. "Must-Have" Google Analytics Settings And Reports

Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.

Focusing on the nuts and bolts of Google Analytics, all attendees will receive step-by-step instruction for setting up and using the service, including optimizing data quality and creating custom reports. Participants will master the implementation of must-have settings, configurations, and straightforward yet effective dashboard tools.

Participants are asked to bring their own laptop for this hands-on seminar and will benefit from a substantive Q&A session.

Learning Objectives
  • Activate Demographics and User Metrics
  • Filtering Out Your Own Visits
  • Activate Search Tracking and Enhanced Link Attribution
  • Adjusting Session Settings and Campaign Lengths
  • Setting Your Primary URL
  • Activating Google signals
  • Basic and Custom Reporting
  • How Segmentation can lower costs and maximize engagement
Drew McManus
Principal Venture Industries Online

Ceci Dadisman
Digital Marketing Manager FORM

 

Part of the Digital Marketing Track - Can 100% Digital Marketing Work for Your Organization?

The Phoenix Symphony, has allocated 100% of their single ticket advertising budget to digital for over two seasons. That’s right, zero print ads, good postcards, thanks-for-nothing television and radio. In this session, you’ll learn about the Symphony’s digital evolution, and see how the Symphony used data and experimentation to arrive at this progressive budget. Discover how this real live case study is playing out with $4,000,000 in annual ticket sales on the line—hint: record breaking results & growing audiences.
 
After this session, you’ll be able to:
 
Implement an iterative and strategic approach to increasing your digital advertising
Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
Double down what marketing efforts are working and discontinue or cut back efforts that are not
Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
Todd Vigil
Chief Marketing Officer Phoenix Symphony

 

Random Acts of Ticketing

Sometimes a successful ticketing campaign calls for an extra touch of creativity, but we all know that can be hard to find when time to brainstorm and budgets are limited. This session will provide both inspiration and a list of tools you can use at your organization to boost engagement and ticket revenue. From tips for capturing customer data when you have a hit show to ways to win back lapsed attendees, we’ll be looking at case studies of fun and unexpected approaches organizations have taken with a proven return on investment. You can expect to walk away with concrete strategies you can implement at your own organization.
Kenneth Foster
Account Executive Spektrix

 

Part of the Digital Marketing Track - Your Site is Launched: What is Important for Ongoing Success?

Once your site is launched you should assess your digital presence. We will walk you through options (strategic and tactical) for assessing your results and cover some vital ongoing necessities such as optimization, maintenance and security. This is how you can turn your website from a beautiful showcase into a conversion engine.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from.
Todd Vigil
Chief Marketing Officer Phoenix Symphony

 

Finding the Synergy Between Funder Priorities and Organizational Needs

Stop trying to "sell" something others do not want!  Tips and insight for looking between the lines on what funders may be interested in supporting, while simultaneously searching for ways to turn that "may" into a "will" through strategic thinking and planning.
Christina Salerno
Executive Director Illinois Philharmonic Orchestra

 

Are Your Surveys Designed for Past Behavior or Taking a Pulse NOW?

Constantly collecting survey data is essential and becomes more valuable when it is combined with past surveys or data from ticket sales and donation software.  In this session, we’ll talk about setting up surveys for collecting fresh data you can use right now: to forecast ticket sales early in a run, in time to increase or decrease digital advertising, or quickly change tactics in social media when you have a hit or severe controversy, or capture useful comments to help make strategic decisions. Getting audiences to chat about their experience tonight is paramount for fueling tomorrow’s social media.
Jim Royce
Principal Anticipation Marketing

 

Building a Successful Major Gifts Plan for Small to Mid-Sized Organizations

How does an organization shift from year-to-year annual giving campaigns to the strategic development of major gifts - while still not losing site of annual realities?  The process of building a major gifts plan for organizations in the small to mid range is not as linear as most of us would hope, yet careful planning, action, and patience can set the stage for success.
Christina Salerno
Executive Director Illinois Philharmonic Orchestra

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Twitter
And More!
(program and speakers subject to change)



Our Sponsors

  • Images

    Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next. 

    If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more.

    More Info

Conference Schedule

CONFERENCE SCHEDULE
 
July 30, 2019: 
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Plenary
Panel
Opening Reception with one-on-ones
 
July 31, 2019:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Conference ends at 5:00 p.m.)

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!