Presenter
Moderator: Meghan McNamara
Director of Marketing and Audience Development, Harris Theater for Music and Dance
Meghan McNamara is the Director of Marketing and Audience Development for the Joan W. and Irving B. Harris Theater, Chicago’s home for music and dance in Millennium Park. She leads a team of five and oversees all marketing, PR, and community and audience engagement efforts for the Harris Theater Presents series, while also providing marketing support for the Theater’s 25 non-profit Resident Companies. During her tenure, the Theater has grown its audience by 21%, exceeded earned revenue goals for the past two seasons, achieved national attention including feature stories in The New York Times and The New Yorker, and in 2018-19 reached the highest ticket sales in the organization’s history.Meghan joined the Harris Theater staff in 2011, first leading the Theater’s community engagement and education programs. Prior to moving to Chicago, she worked in marketing andprogramming for Carolina Performing Arts, the performing arts presenting series at The University of North Carolina at Chapel Hill, her alma mater. Her current role combines over a decade of experience in arts marketing, content development, and branding; public relations; event and project management
Our Sponsors
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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