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National Arts Marketing, Development & Ticketing Conference, San Francisco

04.29.19 - 05.01.19

Information on this page pertains to the Regular Conference (April 29 & 30). For information on the Women In the Arts Leadership Forum on May 1, click here.


So Now What? How Will You Reach Audiences in The Post-Social Media World?

Coverage of the arts is all but gone in your local newspaper. Digital ads are less and less effective on the web. But as long as we have social media, we're still reaching audiences, right? Maybe not. In the past year, 42 percent of Facebook users have taken a break from the site, and for the first time the platform lost users. Pew reports that only 9 percent of teens say Facebook is their preferred social media. So Snapchat? After a couple of years of spectacular growth it lost users in the second quarter of 2018, and its stock price cratered in mid-September. Instagram? It's still adding users, but there are signs of slowing. Amidst privacy concerns, fake news, a growing tech backlash, and more and more studies documenting the numbing effect of social media, the bloom is off the social media rose.

So now what? How will you reach audiences in a post-social media world? This session will show you how big media companies are pivoting, and explore strategies for what comes next in a post-social media world.
Douglas McLennan
Editor ArtsJournal



Who Are You and Why Should We Pay Any Attention?

Chatter is your best advertising; are you participating in the conversation?  If social media perks up or deflates attendance, what’s being said that really matters and what are you doing to support or change it?  When people talk honestly about an experience, are you listening?  In this session, you’ll learn how to frame internal discussions that resonate when you create external messaging and advertising, to keep imagery fresh and relevant with every program, project or production, and to connect visuals with keywords that set up and excite audience expectations.
Jim Royce
Principal Anticipation Marketing



Attracting and Keeping the Right Audiences for Your Organization

Successful audience building means more than getting people through the door, but creating enduring relationships. Like any relationship, a lot has to happen to make it work. First, we need to identify what target audience is a good fit, because organizations will need to accommodate these newcomers, and hopefully feel comfortable embracing them and be able to weather any growing pains. Finding that right fit and preparing the organization to receive new audiences are often overlooked considerations, but research suggests several guiding principles. Examples drawn from successful audience-building initiatives will be used to illustrate these principles, with exercises to help participants identify what audience makes a good fit for their organizations and how to prepare those organizations for success.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation



Generating Sponsors, Patrons and Donors in a Changed Marketplace

The future isn't what it used to be. Our sponsors, patrons and donors have increasing opportunities that are competing for their time and money -- and their expectations of us have changed as well.  Massive studies of subscription renewal challenges and resistance to major philanthropic investment are leading to new strategies for both marketing and fundraising.  Kay Sprinkel Grace, author, consultant, and President of the Board of Philharmonia Baroque Orchestra will challenge us with provocative ideas and bold strategies.
Kay Sprinkel Grace
Board President Philharmonia Baroque Orchestra and Chorale



Random Acts of Ticketing

Sometimes a successful ticketing campaign calls for an extra touch of creativity, but we all know that can be hard to find when time to brainstorm and budgets are limited. This session will provide both inspiration and a list of tools you can use at your organization to boost engagement and ticket revenue. From tips for capturing customer data when you have a hit show to ways to win back lapsed attendees, we’ll be looking at case studies of fun and unexpected approaches organizations have taken with a proven return on investment. You can expect to walk away with concrete strategies you can implement at your own organization.
Kenneth Foster
Account Executive Spektrix


Part of the Digital Marketing Track - Smart Digital Fundraising When Money is Tight

Join us for a discussion with top arts professionals on ways to use digital channels to reach your audiences, spark engagement, and raise more money. We’ll discuss how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media, grow your email list, and invest in digital advertising to raise money online.
Moderator: Michael Stein
Senior Director of Partnerships at EveryAction

Kathleen Gaines
MarinArts Marketing & Development Director

Mark Sabb
Senior Director of Innovation and Engagement Museum of the African Diaspora


Part of the Digital Marketing Track - Strategic Video Content for Arts Organizations

It’s no longer a question of whether or not you should be using video to reach strategic development, awareness and ticketing goals. The question is: “How can you be utilizing video content most effectively?”
In this discussion, you’ll learn how to maximize your video project budget to achieve multiple goals and discover the tools to multi-purpose video production assets across silos in your organization without sacrificing the unique storytelling requirements for each individual audience. Best of all, you’ll workshop a real-world example to experience how these tactics apply to situations meaningful to you and your organization.
Stephanie Shaterian
Owner fLO Content Marketing


Igniting Donors' Passions at Small to Mid-Size Organizations

Listen and learn from this seasoned group of development professionals about what steps to take to turn your fundraising efforts into long-term success.


Moderator: Carol Eggers
Development Director Urban Services YMCA

Erica Garber
Director of Development CatchLight

Rozella Kennedy
Director of Marketing & Development California Shakespeare Theater

Ken Levin
Director of Development San Francisco Playhouse

Deb Glazer
Development Director Smuin Contemporary Ballet

Murrey Nelson
Director of Development Chanticleer


From First to Loyal: Converting Your Newest Patrons to Returning Visitors and Beyond!

Congratulations! You have new patrons in your doors! But how do you engage and retain them? Learn fail-proof ways to bring back your newest audiences and convert them to lifetime patrons and donors.
Moderator: Tyler Bennett
Vice President, Sales Vendini

Elizabeth Santana
Managing Director Palo Alto Players

Dan Demers
Executive Artistic Director Hillbarn Theatre


Expert Eye for Design

Send your season brochure, postcard, poster, newsletter or website to Henry Ruddle,and then join him for a discussion of the things that work well, and the things that could do a better job of communicating your value to your potential patrons. We'll set the table by reviewing his Top 10 Tips for Marketing Design Excellence, and follow it with 2-3 "Expert Eye" reviews of marketing materials submitted in advance. Henry will provide detailed notes on each piece, including makeovers where useful. Act now to be among those featured! Send a PDF of your print document or a link to your website to arts@ruddle.com by April 15, 2019 to be considered. 
Henry Ruddle
President Ruddle Consulting


Are Your Surveys Designed for Past Behavior or Taking a Pulse NOW?

Constantly collecting survey data is essential and becomes more valuable when it is combined with past surveys or data from ticket sales and donation software.  In this session, we’ll talk about setting up surveys for collecting fresh data you can use right now: to forecast ticket sales early in a run, in time to increase or decrease digital advertising, or quickly change tactics in social media when you have a hit or severe controversy, or capture useful comments to help make strategic decisions. Getting audiences to chat about their experience tonight is paramount for fueling tomorrow’s social media.
Jim Royce
Principal Anticipation Marketing


The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from here.
Moderator: Gina Snow
Marketing & Grant Manager Lorraine Hansberry Theatre

Jason Narin
Patron Services Manager Smuin Contemporary Ballet

Jim Royce
Principal Anticipation Marketing



Our Sponsors

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Behind the world's most successful events. Get your live events discovered, attended and remembered. With our software solutions, audience growth strategies and client communities all working seamlessly together, we help you make event magic. We have 9,000+ venues and 4,500+ clients of all sizes around the world – from the smallest venues to the biggest events. Our vantage point makes us unique in the market. We process over $3 billion in ticketing and fundraising transactions and sell over 110-million tickets each year. We look forward to using our insights and experience to become your essential partner in live events.

    More Info


Regular Conference

April 29, 2019:
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

April 30, 2019:
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Regular Conference ends at 5:00 p.m.)

Post-Conference Day — Women in the Arts Leadership Forum

May 1, 2019:
Opening the Forum (Program starts at 9:00 a.m.)
The Art of Women in Leadership
Organizing for Action
Lunch on Your Own
Improv for Embodied Power
Having an Outsized Impact
Closing Circle (Post-Conference Day ends at 4:30 p.m.)

Among other benefits, Arts Reach Members receive significant discounts on conference registration.

Join NOW!