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National Arts Marketing, Development & Ticketing Conference, San Francisco

04.29.19 - 05.01.19

Information on this page pertains to the Regular Conference (April 29 & 30). For information on the Women In the Arts Leadership Forum on May 1, click here.

KEYNOTE

So Now What? How Will You Reach Audiences in The Post-Social Media World?

Coverage of the arts is all but gone in your local newspaper. Digital ads are less and less effective on the web. But as long as we have social media, we're still reaching audiences, right? Maybe not. In the past year, 42 percent of Facebook users have taken a break from the site, and for the first time the platform lost users. Pew reports that only 9 percent of teens say Facebook is their preferred social media. So Snapchat? After a couple of years of spectacular growth it lost users in the second quarter of 2018, and its stock price cratered in mid-September. Instagram? It's still adding users, but there are signs of slowing. Amidst privacy concerns, fake news, a growing tech backlash, and more and more studies documenting the numbing effect of social media, the bloom is off the social media rose.

So now what? How will you reach audiences in a post-social media world? This session will show you how big media companies are pivoting, and explore strategies for what comes next in a post-social media world.
Douglas McLennan
Editor ArtsJournal

 

AFTERNOON INTENSIVE

Attracting and Keeping the Right Audiences for Your Organization

Successful audience building means more than getting people through the door, but creating enduring relationships. Like any relationship, a lot has to happen to make it work. First, we need to identify what target audience is a good fit, because organizations will need to accommodate these newcomers, and hopefully feel comfortable embracing them and be able to weather any growing pains. Finding that right fit and preparing the organization to receive new audiences are often overlooked considerations, but research suggests several guiding principles. Examples drawn from successful audience-building initiatives will be used to illustrate these principles, with exercises to help participants identify what audience makes a good fit for their organizations and how to prepare those organizations for success.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 

PLENARY

Their Journey, Your Story: The Digital Path to Ticket Purchase

In the United States, 93% of people report that entertainment is vital to their happiness, but 56% of people reported that they are rarely entertained. These casual fans, overwhelmed by all the options, find themselves spending more time choosing how to be entertained than actually engaging with the art forms that give them joy.

In Google's new Ticketing Path to Purchase Research, we understand that performing arts fans spend a lot of time online considering their entertainment options, but not buying live event tickets to the same degree that they are researching. How can we move them to take action? In this session, learn which digital touch points along the path to ticket purchase are most meaningful for performing arts patrons and how we can unlock the innate stories we have as arts organizations and cultural institutions to connect with these patrons in a meaningful way.
Mike Lorenc
Head of Industry - Ticketing, Sports & Live Events Google

 

VIEW FROM THE TOP

Generating Sponsors, Patrons and Donors in a Changed Marketplace

The future isn't what it used to be. Our sponsors, patrons and donors have increasing opportunities that are competing for their time and money -- and their expectations of us have changed as well.  Massive studies of subscription renewal challenges and resistance to major philanthropic investment are leading to new strategies for both marketing and fundraising.  Kay Sprinkel Grace, author, consultant, and President of the Board of Philharmonia Baroque Orchestra will challenge us with provocative ideas and bold strategies.
Kay Sprinkel Grace
Board President Philharmonia Baroque Orchestra and Chorale

 

BREAKOUTS AND PANELS

Random Acts of Ticketing

Sometimes a successful ticketing campaign calls for an extra touch of creativity, but we all know that can be hard to find when time to brainstorm and budgets are limited. This session will provide both inspiration and a list of tools you can use at your organization to boost engagement and ticket revenue. From tips for capturing customer data when you have a hit show to ways to win back lapsed attendees, we’ll be looking at case studies of fun and unexpected approaches organizations have taken with a proven return on investment. You can expect to walk away with concrete strategies you can implement at your own organization.
Kenneth Foster
Account Executive Spektrix

 

Part of the Digital Marketing Track - Your Business is Vulnerable: Why Maintenance Matters to You and Your Website

What are the various optimizations, skills, and tools that you should look for when developing an IT department or contracting outside consultants? What security risks, potential data loss, and other catastrophic events do arts groups face if their websites are allowed to go unsecured?  In addition to these questions, we’ll explore the long-term relationship required for the maintenance of a website, and how organizations can provide some of their own security.
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

Part of the Digital Marketing Track - Smart Digital Fundraising When Money is Tight

Join us for a discussion with top arts professionals on ways to use digital channels to reach your audiences, spark engagement, and raise more money. We’ll discuss how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media, grow your email list, and invest in digital advertising to raise money online.
Moderator: Michael Stein
Senior Director of Partnerships at EveryAction

 

Part of the Digital Marketing Track - Strategic Video Content for Arts Organizations

It’s no longer a question of whether or not you should be using video to reach strategic development, awareness and ticketing goals. The question is: “How can you be utilizing video content most effectively?”
 
In this discussion, you’ll learn how to maximize your video project budget to achieve multiple goals and discover the tools to multi-purpose video production assets across silos in your organization without sacrificing the unique storytelling requirements for each individual audience. Best of all, you’ll workshop a real-world example to experience how these tactics apply to situations meaningful to you and your organization.
Stephanie Shaterian
Owner fLO Content Marketing

 

Igniting Donors' Passions at Small to Mid-Size Organizations

Listen and learn from this seasoned group of development professionals about what steps to take to turn your fundraising efforts into long-term success.

Moderator: Carol Eggers
Development Director Urban Services YMCA

 

From First to Loyal: Converting Your Newest Patrons to Returning Visitors and Beyond!

Congratulations! You have new patrons in your doors! But how do you engage and retain them? Learn fail-proof ways to bring back your newest audiences and convert them to lifetime patrons and donors.
Moderator: Melanie Leis
Strategic Accounts Director Vendini

 

Expert Eye for Design

Send your season brochure, postcard, poster, newsletter or website to Henry Ruddle,and then join him for a discussion of the things that work well, and the things that could do a better job of communicating your value to your potential patrons. We'll set the table by reviewing his Top 10 Tips for Marketing Design Excellence, and follow it with 2-3 "Expert Eye" reviews of marketing materials submitted in advance. Henry will provide detailed notes on each piece, including makeovers where useful. Act now to be among those featured! Send a PDF of your print document or a link to your website to arts@ruddle.com by April 15, 2019 to be considered. 
Henry Ruddle
President Ruddle Consulting

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Twitter
And More!
(program and speakers subject to change)



Our Sponsors

  • Images

    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

    Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

    Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    188 million people express themselves, live in the moment, learn about the world, and have fun together on Snapchat every single day. This ecosystem offers businesses a unique environment to connect with customers, unlock creativity, and drive the results that matter most. 

    More Info

Conference Schedule

Regular Conference

April 29, 2019:
Morning Intensive (Program starts at 9:00 a.m.)
Lunch on Your Own
Plenary
Panel
Opening Reception with one-on-ones

April 30, 2019:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Regular Conference ends at 5:00 p.m.)

Post-Conference Day — Women in the Arts Leadership Forum

May 1, 2019:
Opening the Forum (Program starts at 9:00 a.m.)
The Art of Women in Leadership
Organizing for Action
Lunch on Your Own
Improv for Embodied Power
Having an Outsized Impact
Closing Circle (Post-Conference Day ends at 4:30 p.m.)

Among other benefits, Arts Reach Members receive significant discounts on conference registration.

Join NOW!