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TJ Gorton

Director of Marketing, SFJAZZ

TJ Gorton is the current Director of Marketing at SFJAZZ and leads, develops and executes marketing strategies and plans to support the organization as a worldwide leader in jazz, serving over 250,000 fans and students every year. In his current role, he is responsible for developing and executing marketing strategies that support the organization’s annual ticket revenue goals, branding, and communications.

In 2015, after serving as Associate Director of Marketing for a full-year, TJ Gorton was promoted to Director of Marketing of SFJAZZ. Prior to his time in a leadership role, TJ was the organization’s Web Designer for 3+ years beginning in 2011.

Before joining SFJAZZ, TJ was the Web Producer for the Seattle Opera from 2005-2011 and was responsible for the overall direction of the organization’s website and social media presence.

As well as having over 13 years of marketing experience, TJ has been a DJ and music producer for 10+ years, releasing 11 albums internationally. He is also an avid vinyl collector with a collection of over 5,000 records.

TJ attended CSU-Sacramento, where he studied digital media and design, graduating with a bachelor’s degree in communications in 2005.

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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