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NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, LOS ANGELES

10.29.18 - 10.30.18

Where Teams Come to Grow

We’re assembling a blockbuster line-up just for you! Our top speakers from across North America are ready to answer your questions through keynotes, intensives and break-out sessions. Many host round-table discussions and offer one-on-one consultations that you can easily take advantage of!

KEYNOTE

Can 100% Digital Marketing Work for Your Organization?

The Phoenix Symphony is allocating 100% of their single ticket advertising budget to digital for the 2017-2018 season. In this session, you’ll learn about the company’s digital evolution, and see how the Symphony used data and experimentation to arrive at this progressive budget. Discover how this real live case study is playing out with $4,000,000 in annual ticket sales on the line—hint: record breaking results.

After this session, you’ll be able to:
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
Todd Vigil
Chief Marketing Officer Phoenix Symphony

 

MORNING INTENSIVE

What 12 Years of Data Says About Your Patrons, and What to Do About It

Way back in 2007, PatronManager sent a short survey to patrons of our arts and culture customers who were willing to share their lists with us and learn more about their patrons. Since then, we’ve asked the same questions every year to different patrons at different organizations-- over 250 organizations in total. Twelve years and 113,000 responses later, we've amassed what we believe to be the world’s longest running survey about arts patrons and their ticket buying and donation habits. We’re excited to be making the results public for the very first time at Arts Reach! 

At this year’s Morning Intensive, you’ll hear the surprising results, and take time to reflect on the changes of the past decade and measure how you’ve responded to them. In this workshop, we’ll go beyond the numbers to talk about how the trends have developed and how they might change or redirect in the future. 

Along with your insight, challenges, and creativity, don’t forget to bring some reports or other examples of trends your organization is noticing in audience makeup, ticket buying, and fundraising. We’ll ask you to discuss how your organization has experienced and responded to these changes and share some best practices for catching up where you may have fallen behind. Together with your colleagues, you’ll pick one or two areas for improvement and sketch a plan for how to address those areas and measure your progress. 
Paul Miller
VP Sales & Marketing PatronManager

 

On Your Path to a Successful, Rewarding Career in the Arts

 

AFTERNOON INTENSIVE

Developing Effective Audience Building Strategies and Tactics

Research shows that there’s no magic to building a following with a new audience. Instead, success comes by carefully considering the barriers keeping audiences from attending, and then identifying intersection points between the work an organization presents on one hand, and a target audience’s interests, attitudes, and lifestyles on the other. This session will examine how several arts organizations found success by following these steps—methodically thinking through the barriers facing a target audience and then developing multifaceted strategies grounded in sometimes newly discovered alignments between what audiences are looking for and what their organizations present. Group exercises will facilitate thinking through which barriers to tackle, and then how to craft an audience development strategy and tactics that align with both the artistic mission and what a target audience is looking for.
Bob Harlow
Marketing and Research Consultant Sponsored by The Wallace Foundation

 

PLENARY PANEL

Go Outside Your Toolbox to Reach and Keep Diverse Audiences

As demographics shift, arts organizations know they need to attract new, more diverse audiences. Achieving this critical goal requires more than a savvy marketing campaign. How do you go beyond marketing techniques to build trust and overcome barriers with diverse communities? For this lively panel, come ready for a robust and honest discussion about authentic engagement practices.
Moderator: Kim Glann
Director of Communications & Marketing Ford Theatres

 

BREAKOUTS AND PANELS

Part Of The Digital Marketing Track:

Site Design for Better Conversion Rate

Good site design involves not only an impactful look but effective information architecture. The UI/UX is an important key to converting your visitors or encouraging them to take action. We’ll go through real examples and discuss the pros/cons and likely impacts on conversions.  

If you’d like your site to be an “example", please email LaMae at lamae@dreamwarrior.com
Behnam Ataee
CTO Dream Warrior Group / ARTdynamix

LaMae Weber
CEO Dream Warrior Group / ARTdynamix

 

Major Gifts: 10 Strategies for Success

Large gifts — whether outright major gifts or deferred (planned) major gifts — require the same rules for engagement of donors. Engaging people in a long term investment in the arts relies on the excellence of messages, systems, and methodical donor development. In this session, find out what your organization needs to do today to secure major gifts tomorrow.
Katharine DeShaw
President Philanthropic Consulting

 

How Does Your Organization Measure Up? -- Arts Industry Benchmark Data

Using data from 300+ performing arts organizations, this session will provide industry benchmarks for how you compare to your peers in key metrics such as re-attendance, proportion of sales online, click-through rates, donation add-ons and many more. In each area we’ll discuss not only the benchmark average but also identify organizations with exceptionally high success rates and break down what contributes to their success. Expect to walk away from this session with highly tangible take-aways that you can immediately implement at your organization.
David Ciano
Account Executive Spektrix

 

Winning in the New Era of Corporate Sponsorship

Join a panel of funders and experienced fundraisers in a discussion of pursuing corporate giving. Securing cash from corporations can be a challenge, but there are multiple ways to partner with institutions to develop long-term relationships and draw other funders together. Bring your best practices, success stories and questions to this panel presentation and discussion.
Moderator: Genevieve Macias
Director of Development & Communications Long Beach Symphony Association

 

Part Of The Digital Marketing Track:

Lions and Tigers and Blogs, Oh My! Revealing What’s Behind the Curtain with Content Marketing

We are not in Kansas anymore. Current and potential audiences are hungry for insights into our organizations and what we present, but how best to deliver the goods? This panel of thought-leaders will discuss blogs, videos, podcasts and all sorts of media now being used to educate and engage. Attend this session and click your heels together three times. That’s all it takes to make your offerings irresistable!
Moderator: Bill Watson
Director of Media & Marketing WordTheatre

Nicole Dunn
CEO Dunn Pellier Media, Inc.

Tom Loveman
Producer/Writer/Editor/Marketing Specialist

 

The Art of Negotiation: Creating Win-Win Outcomes

We negotiate daily with nearly everyone we encounter, so it’s one of the most valuable skills you can acquire. In this session, we’ll talk about setting targets, making concessions and finding win-win in negotiation situations, in both professional and personal situations.  You’ll walk away with the confidence to negotiate and the skills to do it well. Negotiation is the fastest money you will ever make or lose, so you won’t want to miss this session!
Nancy Fox
Principal Negotiation Fox

 

The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from here.
Moderator: Jennifer Nelson
3-D Theatricals Box Office & Sales Manager/Volunteer Services

 
Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
Branding that Boosts Sales
Donor Stewardship
Patron Engagement
Diversifying Your Audience
Bridging the Gap Between Fundraising and Marketing
Benchmarking Your Organization
Market Research
Content Marketing
And More!



(program and speakers subject to change)



Our Sponsors

  • Images

    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

    Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

    Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 

    More Info
  • Images

    188 million people express themselves, live in the moment, learn about the world, and have fun together on Snapchat every single day. This ecosystem offers businesses a unique environment to connect with customers, unlock creativity, and drive the results that matter most. 

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales
    - without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

    More Info

Conference Schedule

October 29, 2018:
Morning Intensive (Program starts at 8:45 a.m.)
Keynote
Lunch on Your Own
Plenary
Panel
Opening Reception with one-on-ones

October 30, 2018:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Conference ends at 5:00 p.m.)

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!