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National Arts Marketing, Development & Ticketing Conference, San Francisco

07.18.23 - 07.19.23


Do We Need a New Vision for the Arts?

Audiences have changed.  New markets are different.  Decline in subscriptions is increasing.  Single ticket sales are up.  It is harder to plan or predict.  We cannot keep doing the same things and expect different results.  Do we need a new vision for the arts?  A vision that acknowledges how we access the arts has changed, that audiences have changed and that art itself has widened its focus to be increasingly inclusive, experimental, enticing and very fast-changing in its definition and execution?  If so, where do we start?  If "vision" is how we imagine we can enhance, enrich, change and lead our communities as arts organizations, where is it we want to go?  An interactive opening plenary led by veteran nonprofit consultant Kay Sprinkel Grace will help stretch your thinking as we launch the Arts Reach gathering.
Kay Sprinkel Grace
Board Member Philharmonia Baroque Orchestra and Chorale



Purpose and Capacity for New Ways Forward

The biggest mistake arts organizations can make right now? Dismissing their brand when it comes to strategizing the way ahead. DRMTM’s Bold Brand Lab reveals the power a strong brand holds in paving the way forward — one informed by community, designed to your higher purpose, and lived out in your culture. Session exercises, before/after case studies and self-assessments show you how to build the vital capacity and connections that keep your mission alive and thriving. Leave the Bold Brand Lab with a more authentic, compelling and purposeful brand to shape your future ahead.
Surale Phillips
Brand Research DRMTM

Laura Bessinger-Morse
Brand Messaging DRMTM

Cheryl Baldwin
Brand Design DRMTM



5 Steps to Optimize Your Website

Your website needs to serve as the center of your online presence. Beyond attracting attention with a great design, it also needs to be easily discoverable and easily convert visitors into purchasers. Get some tips from Dream Warrior Group, an Arts Reach partner in creating websites for arts organizations, on the importance of mobile-friendly designs, improving your SEO, and creating a site that is easily navigable to your visitors.
LaMae Weber
CEO Dream Warrior Group / ARTdynamix

Behnam Ataee
CTO Dream Warrior Group / ARTdynamix


New Ways To Tell Our Stories: Strategies & Tactics For Connecting With Audiences to Bring Them [Back]

Due to the pandemic, the story-telling passion projects or content experiments of 2019 became front-and-center programming during the 2020 shutdown. Happily, the use of platforms and tools such as videos, podcasts, texting, remote-live experiences, and QR codes quickly proved to be very effective ways to connect artists and their work with audiences.

Now, as we continue to emerge from 3+ years of the lock-down and partial re-openings, how can we build upon the parallel tracks of content delivery that audiences have come to expect from us, even as resources shift back toward more traditional modes of marketing for more traditional modes of arts presentation? Jennifer Edwards, Founder of Better, a full-service organizational development, design, and production agency, will explore very specific tools as well as necessary shifts in thinking within organizations, and more.

Jennifer Edwards
Principal better_


Igniting Donors’ Passions at Small to Mid-Size Organizations

This seasoned group of development professionals will describe what steps to take to turn your current fundraising efforts into long- term success. If you are a nonprofit arts leader or fundraiser with limited bandwidth and budget who is looking to grow your donor base and donations, then this session is for you.
Moderator: Carol Eggers
Director of Institutional Giving Urban Services YMCA


Reshaping the Patron Experience and Saving Money with Digital Program Books

Digital program books can cut costs, generate revenue, and eliminate waste while providing an interactive, engaging patron experience. Over the past two years, arts organizations have examined every aspect of their operations for new ways forward – many have decided to make the shift from printed programs to digital program books.

Join InstantEncore’s David Dombrosky for a closer look at this growing practice. Why are organizations shifting from print to digital? What are the benefits and challenges of going digital? How can the transition be accomplished most efficiently? What impact does this have on the patron experience?

In this session, we will explore recent examples from the field, share industry data on the relationship between printed and digital program books, and highlight emerging best practices.

David Dombrosky
Chief Marketing Officer InstantEncore


Smart Ways to Fill Seats After a Pandemic

If weathering a pandemic weren’t difficult enough, now we have to fill all those seats again after large swaths of our audiences have seemingly dispersed and moved on.

Bringing those audiences back -- and finding new ones – will require reimagining pricing, packaging, programming and more. Hear from these experts how they’re doing it, and how you can too!
Moderator: Jayme Catalano
Director of Marketing & Communications Shotgun Players


Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
And More!

(program and speakers subject to change)

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager software to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
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    Ready. Set. Reimagine. DRMTM (dream team) is a national arts + culture team that leads organizations to claim the power of their brand to achieve mission purpose, clarity and capacity. DRMTM’s unique process of brand research + messaging + design builds bold and compelling brands that create vital connections and transform community life.

    More Info
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    InstantEncore is the world's leading provider of mobile solutions for the performing arts.  With a suite of powerful features and budget-based pricing, InstantEncore enables arts organizations of all sizes to engage patrons with their own branded apps for Apple, Android, and the mobile web.  www.instantencore.com

    More Info


July 18, 2023:
Keynote (Program starts at 9:00 a.m.)
Roundtables with the Experts
Lunch on Your Own
Opening Reception with one-on-ones

July 19, 2023:
Morning Plenary
The Bold Brand Lab
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends mid afternoon
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!