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Coffee & More Coffee with the Experts


Coffee with the Experts

Tuesday, June 24, 10:00 a.m. – 10:30 a.m.
 

More Coffee with the Experts

Tuesday, June 24, 10:30 a.m. – 11:00 a.m.
 
1. Todd Vigil
Founder & CEO
EleeHub | Pathfinder Search Ads
• Digital Marketing
 
2. Natalie Kertes
Director of Client Engagement
Substrakt
• Ensuring Your Website and Digital Content is Accessible
 
3. Nicole Wetzell
Chief Strategist
NEW Marketing Solutions
• Beyond Likes: How Are You Building a Community at Your Arts Org?
 
4. Jason Clarke
Senior Sales and Marketing Specialist
rTraction Canada
• Website Optimization
 
5. Anastassia Lavrinenko
Tessitura and Ticketing Strategist
NEW Marketing Solutions
• Tessitura and TNEW Tips and Tricks
 
6. Peter Hussell
Co-Founder
F+H Partners
• Membership Programs - Designing for Stronger Donor Relationships
 
7. Amy Funk
Co-Founder
F+H Partners
• Donor Cultivation - Impactful Points of Contact
 
8. Mairi Brascoupé
Cultural Advocate, Indigenous Theatre
National Arts Centre
• Community Engagement, Including Indigenous Audiences
 
9. Manuela Zuleta Jiménez
Junior Marketing Analyst
rTraction Canada
• Social Media Management
 
10. Alex Freeman
Regional Sales Director
BroadwayWorld
• Social Strategy, Tips, and Tricks
 
11. Chandra Palmer
Grants and Foundation Relations Specialist
NEW Marketing Solutions
• What Does Equity Mean At Your Arts Organization?
 
 

Lunch & Dessert with the Experts


Lunch with the Experts

Wednesday, June 25, 12:35 p.m. – 1:15 p.m.
 

Dessert with the Experts

Wednesday, June 25, 1:15 p.m. – 1:55 p.m.
 
1. Todd Vigil
Founder & CEO
EleeHub | Pathfinder Search Ads
• Google for Nonprofits/Google Ad Grants
 
2. Natalie Kertes
Director of Client Engagement
Substrakt
• Using Data to Inform Content Strategy
 
3. Nicole Wetzell
Chief Strategist
NEW Marketing Solutions
• Earning Loyalty from New Audiences — Without Offering a Discount
 
4. Jason Clarke
Senior Sales and Marketing Specialist
rTraction Canada
• Video Content Creation
 
5. Anastassia Lavrinenko
Tessitura and Ticketing Strategist
NEW Marketing Solutions
• Subscription Models - Fixed, Flex, Vouchers, Membership
 
6. Dessa Hayes
Digital Transformation Agent
CAPACOA
• SEO in the Age of AI
 
7. Morgan Pannunzio
Data and Media Project Manager
CAPACOA
• Wikidata: Open Data for Arts Organizations
 
8. Douglas McLennan
Editor/Consultant
ArtsJournal.com
• What Should My Organization Be Doing Right Now Around AI?
 
9. Peter Hussell
Co-Founder
F+H Partners
• Board Engagement Tactics
 
10. Amy Funk
Co-Founder
F+H Partners
• Assessing Your Fundraising Events
 
11. Amy Karlin
Digital Marketing Strategist
National Arts Centre
• Email Marketing
 
12. Cynthia Armour
Principal Strategist
Elderstone Resource Development
• Leadership Succession Planning - Boards and Chief Executives
 
13. Alex Freeman
Regional Sales Director
BroadwayWorld
• Season Marketing Plan Insights and Observations
 
 

Our Sponsors

  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

    We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

    We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.

    More Info
  • Images

    InstantEncore connects Arts & Culture Organizations with their communities through beautifully designed, affordable and easy to navigate digital engagement tools. IE partners with Arts Organizations to bring their mobile apps and digital programs to life, ensuring a positive experience for audiences of all ages.

    More Info
  • Images

    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
  • Images

    F+H Partners offers tailored development and planning services for arts and culture organizations of all sizes. With our extensive experience as advancement professionals and consultants, we collaborate directly with you to strengthen your fundraising and deepen your impact. Our personalized approach, informed by best practices and pragmatic solutions, has contributed to millions of dollars raised for our partners. We focus on building organizational capacity, ensuring you internalize the tools and processes for long-term success by actively working with you to translate robust plans into ongoing achievements.

    More Info
  • Images

    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

    More Info
  • Images

    CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at https://www.coursestorm.com

    More Info
  • Images

    NEW Marketing Solutions is a full-service marketing and audience development firm built around the audience development trifecta: marketing, ticketing, and experience.

    The focus is always your audience — creating seamless, data-informed strategies that connect from first impression to lasting relationship. With deep experience in ticketing, subscriptions, group sales, and audience development (plus fluency in Tessitura, social media, email, and more), the goal is to turn your ambitious ideas into real-life systems that actually work.

    Because when marketing listens, audiences respond. And when data is used thoughtfully, it delights. Join us at one of our free Executive Roundtable Discussions. Get more intel and your invites at NEW-MarketingSolutions.com/events.

    More Info
  • Images

    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

    More Info
  • Images

    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

    More Info

Schedule

June 24, 2025:
Opening Plenary (Program starts at 8:45 a.m.)
Keynote
Breakouts
Lunch on Your Own
Breakouts
Opening Reception with one-on-ones

June 25, 2025:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:45 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!