PROGRAM

NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, NEW YORK

08.05.25 - 08.06.25

PLENARIES & KEYNOTES

Imagining a New Future for the Arts: Relevancy and Resurgence

If we believe the arts are essential to the wholeness of ourselves and our communities, that they are more than simply entertainment, we must imagine a new future for our work. How can the arts recapture audiences and donors and energize the idea that they are vital in the next decades? How can we engage our communities more deeply in the relevance and importance of the arts? What will it take for us to have a marketing and philanthropic resurgence? How can we do it?

Kay Sprinkel Grace will open our Arts Reach San Francisco Conference in July with a challenge to us to take a hard look at what is possible as we construct a more dynamic future through collaborative projects, innovative outreach, distinctive programming and messages that convey the substantial impact and purpose of arts in our society. Kay’s follow-up workshop, “Reimagining Our Work,” will provide a hands-on opportunity to do vital planning for the future.

Kay Sprinkel Grace
Founder and Principal, Transforming Philanthropy

Workshop: Reimagining Our Work

To imagine a new future for the arts, we will need to reimagine how we work to make that future happen. Reimagining is not daydreaming. It is the hard work of taking your vision and translating it into action. How does it affect staffing? Messaging? Marketing? Fundraising? Stewardship? Kay Sprinkel Grace’s workshop will help you evaluate current practices for their capacity to “reinvent the future” and set you on a course to make changes that can elevate your organization, your community’s perception of it and their desire to support and advance its programming, mission and goals.

Kay Sprinkel Grace
Founder and Principal, Transforming Philanthropy

Our Brave New World: Harnessing the Artificial Intelligence and Technology Revolution

Technology is driving many challenges and accelerating the pace of change for arts organizations. Into this comes artificial intelligence, which is a game-changer for how business is conducted and promises to transform how art is made, how arts groups are run, and how we connect with audiences.

AI brings with it the need for a new mindset for using technology, and along with it the ability to identify the opportunities as well as the threats. The digital revolution taught us that those who insist on fighting the battles of the past get crushed in the face of technologies that make new ways possible. This session will give an overview of where technology (particularly AI) is right now from artistic, business, and policy perspectives. We’ll look at how you can capitalize on a technology landscape that is rapidly evolving from platform-based social media into something quite new. And we’ll outline strategies for determining how technologies like AI can work best for your organization.

Douglas McLennan
Editor ArtsJournal

BREAKOUTS AND PANELS

Cut the Noise: Better Campaign Results with Donor Personas

Are your fundraising campaigns falling short of expectations? Do you struggle to connect with donors in a meaningful way? It's time to cut through the noise and address your donors' real pain points. In this eye-opening session, you'll discover how to harness the power of donor personas to supercharge your campaign results and solve common fundraising challenges.

You'll learn:

Why traditional segmentation isn't enough in today's crowded fundraising landscape
How to create detailed, actionable donor personas that go beyond demographics
Techniques for uncovering and addressing your donors' true pain points and motivations
Practical strategies for tailoring your messaging and outreach to each persona's specific needs
Tools to help you easily create your own donor personas and better target your fundraising strategies to them
Real-world examples of organizations that have transformed their results by addressing donor pain points through personas

Through interactive exercises and case studies, you'll leave this session equipped with the knowledge and tools to create compelling campaigns that resonate with your donors' deepest concerns and aspirations. Whether you're new to persona development or looking to refine your existing approach, this session will help you cut through the noise, address key pain points, and achieve better campaign results.

Join this session and take the first step towards more effective, personalized campaigns that truly speak to your donors' needs and drive real impact for your cause.

Louis Diez
Founder Donor Participation Project & Annual Fund Toolkit

What You Can Do Once the Crisis Has Ended: Overcoming Donor Fatigue in an Uncertain World

Are donors telling you that they can help in times of need but can’t be there for you all of the time? Have we created a funding culture of boom and bust? This webinar explores what we need to build a true culture of philanthropy with our donors. What is the added value that arts organizations are promoting to their stakeholders? What does it mean to really think about donor development when the pool is smaller? What is the communication loop that we are creating beyond the annual fund? Join like-minded arts fundraisers to find answers to these questions and others that you are encouraged to bring to the session.

Carl Sylvestre

Beyond the Scroll: Use Boosted Posts, Dark Social, and Paid Sponsorships for Exponential Advantage

As you know, in today’s digital landscape, social media is a compelling tool for event promotion—but it’s not without its challenges and pitfalls. Join BroadwayWorld's Regional Sales Director Alex Freeman to explore how you can exponentially leverage your social media audience and those of your partners through boosted posts, dark social, and paid sponsorships. Discover strategies to maximize your campaigns’ impact and at the same time mitigate the risks of over-relying on social media and your own efforts. Learn to balance short-term gains with long-term opportunities to promote winning events in the ever-changing online environment.

Alex Freeman
Regional Sales Director BroadwayWorld

Stay Tuned For Many More Sessions To Be Added, Including:

Increasing Revenue While Lowering Costs
Attracting Younger Audiences
Google Analytics
Strategies To Boost Advance Sales
Optimal Pricing
Digital And Traditional Marketing Mix
Social Media As Audience-Building Tool
And More!

(program and speakers subject to change)

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
More Info
InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
More Info
BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
More Info
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info
Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a plan that gets your audience excited for your next show.

Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. You also won't be left figuring out how to implement a lofty plan. We can execute it for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team. Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.
More Info
EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector. https://www.eleehub.com/
More Info
Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/
More Info
At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/
More Info