Images

San Francisco Resources

Arts Reach Recommends The Wallace Foundation’s Resources!

Free cutting-edge research and reports from The Wallace Foundation are often highlighted at the Arts Reach National Arts Marketing, Development & Ticketing Conference.

Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences

This practical guide show arts organizations how to use research to cultivate audiences.



The Road to Results: Effective Practices for Building Arts Audiences

This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.



Wallace Studies in Building Arts Audiences

In in-depth case studies of arts organizations that worked to expand, diversify or more deeply engage their audiences, researchers examine what worked and what didn’t. The groups range from museums to opera companies.


To download all of The Wallace Foundation free reports, click here.

Our Sponsors


Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info


The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info