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Presenter

Katie Sword

Vice President of Marketing, New Jersey Performing Arts Center

Katie Sword is Vice President of Marketing at the New Jersey Performing Arts Center (NJPAC) in Newark, N.J., a position she has held since 2011. As VP of Marketing, she is responsible for Performance and Institutional Marketing, including creative services, CRM, loyalty services, digital content and event public relations, and directs a department of 19 staff members.

Ms. Sword began her professional career in 2006 as the Marketing Manager at Bethel Woods Center for the Arts in Bethel, N.Y., where she played an integral part in the launch of Bethel Woods’ inaugural season in 2006. While at Bethel, Ms. Sword developed and executed the marketing campaigns for all performances and for the Museum and Harvest Festival at Bethel Woods. Ms. Sword participated in Sullivan Leadership, a program that expanded leadership potential through educational programs and networking. The skills she acquired there were vital to the development of Bethel Woods’ first guest services training program.  

In 2009, she joined the Mayo Performing Arts Center in Morristown, N.J. as Director of Marketing. As the supervisor of a diverse and successful team of marketing, sales, digital, and community engagement representatives, she met and/or exceeded budgeted sales for three seasons. She pioneered a rebranding awareness campaign for MPAC that included web initiatives, print ads, video, radio and street teams – resulting in a 30% increase in brand recognition – and led a digital team that focused on social media and email marketing. As a result, MPAC enhanced its online presence by 200%. 

During her tenure, she initiated a partnership with the Morris County Chamber of Commerce’s Young Professional Committee to foster arts awareness and appreciation within that demographic. By bridging social events and unique experiences with upcoming performances, she was instrumental in closing a steadily growing gap in an audience segment that was crucial to the financial health of the center.

In addition to her duties at NJPAC, Ms. Sword serves on the board of the Greater Newark Convention and Visitors Bureau and is an active participant in the Victoria Foundation Emerging Leaders Program at Rutgers University-Newark and the Performing Arts Center Consortium Marketing Committee. She holds a bachelor’s degree in Business Economics and a master’s degree in Organizational Leadership, both from the State University of New York at Potsdam. Immerse yourself in the unparalleled artistry and precision of our Anime Swords collection, featuring meticulously crafted katanas sword and other blades inspired by your favorite shows. Our diverse selection offers a range of designs and styles, allowing you to choose the perfect sword to showcase your passion for anime.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

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    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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