Presenter

Kathryn Appleton

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Kathryn Appleton is currently serving as the Interim Director of Marketing and Sales at SFMOMA where she oversees all paid advertising and digital marketing for the museum. Previously, she worked at San Francisco Opera for 8.5 years in marketing with a focus on subscriptions and was promoted to the Director of Marketing three weeks before the city shut down due to the COVID-19 pandemic. As the director of marketing, she and her team across marketing, box office, front of house, and retail successfully shepherded the company through two season cancellations, growing and retaining audiences along the way through outdoor and digital programs, including the first ever online Ring festival and a drive-in Barber of Seville. When the opera house reopened in 2021, over half of all single ticket buyers were new buyers. Kathryn had the honor of launching the historic 2022-23 Centennial Season marketing campaign. For that season, she also introduced a widely successful ticketing initiative to drive new audiences. Kathryn is well-versed in pricing strategies for subscriptions and single tickets, and successfully applied pricing analysis in 2022 to maximize revenue potential, resulting in an increase of the average ticket price by 12%.

A theater enthusiast, Kathryn volunteers remotely as the managing director of Theater in Asylum, a small, ensemble-driven theater company based in Brooklyn, NY. During her free time, Kathryn can be found running, baking, and seeing live theater.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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