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Presenter

Christina Salerno

Executive Director, Illinois Philharmonic Orchestra

Appointed the Executive Director of Illinois Philharmonic Orchestra in January 2017, Salerno joined the symphonic world having spent seven years as Executive Director of Salt Creek Ballet (SCB). While at IPO, Salerno has increased contributed revenue by 20%, initiated a major endowment fund campaign, increased both main stage and community performances, worked to build the Marilynn Tannebaum Youth Music Education Institute, and led an institutional effort to increase equity, diversity, and inclusion along multi-facets of the organization. 
 
Prior to the pandemic, IPO enjoyed three consecutive years of increased ticket sales and Salerno helped steer the orchestra through a robust offering of virtual concerts and events, and small “reimagined” live music opportunities, throughout the years of the pandemic.  In recognition of her leadership, the Illinois Council of Orchestras named Salerno “Executive Director of the Year” in 2022.  At Salt Creek Ballet, Salerno led a campaign to build all new sets and costumes for the company’s annual production of The Nutcracker and successfully brought live orchestral accompaniment back to the production. Her passion for increasing the visibility and capacity of arts organizations has led her to lead initiatives aimed at increasing contributed and earned revenue levels, developing board capacity, and building innovative community engagement programming.
 
Salerno holds a Masters of Performing Arts Administration degree from Roosevelt University’s Chicago College of Performing Arts and a Bachelor of Arts degree with a concentration in Nonprofit Administration from Skidmore College. She has appeared as a guest lecturer for Loyola University’s Dance Department and Arts Reach, and currently serves as treasurer for the Illinois Council of Orchestras and VP Philanthropy of the Hinsdale-Clarendon Hills chapter of the National Charity League. Prior to moving to the management side of arts organizations, Salerno enjoyed a 15-year professional ballet career as a soloist with Boston Ballet, Zurich Ballet and The Royal Ballet in London

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

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    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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