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Presenter

Jordy Yack

Communications Coordinator, FirstOntario Performing Arts Centre

You know Jordy is a product of the ‘90s when his first album on cassette was Use Your Illusion II and his first CD was Use Your Illusion I. He first ventured into the world of radio broadcasting in his parents’ basement around 1995. He recorded music and chatter with a tape deck held up to a speaker system and five-disc changer. Let’s hope those embarrassing ‘early demos’ have long been destroyed. This youthful passion ultimately transformed into his professional career. By early 2000, Jordy hosted two radio shows and became Music Director of CFBU – Brock University’s campus & community radio station.

This fascination with music soon transcended into a career in music journalism. Jordy spent 8 years tackling alt-weeklies Pulse Niagara and View Magazine as Editor-in-Chief and Managing Editor. During this time he was also a member of the jury for the Polaris Music Prize, from 2006 until 2012.  With the looming threat of print media crashing in the mid-2010s, Jordy modified his skills and jumped head-first into the world of social media. After dabbling in freelance social media marketing, he spent over 3 years as a Digital Strategist for Dragon’s Den sweethearts Balzac’s Coffee Roasters.

Jordy is a co-founder of the In the Soil Arts Festival and received a Trillium Award in 2010 for Innovation in the Arts. Jordy is currently the Communications Coordinator at the FirstOntario Performing Arts Centre and handles digital marketing strategy and implementation, plus a myriad of other marketing responsibilities. In his spare time, he is an avid runner, cyclist, indie rock junkie and Watford Football Club supporter.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

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    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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