Presenter
Moderator: Genevieve Macias
Director of Development & Communications, Long Beach Symphony Association
Since beginning as Director of Development & Communications for the Long Beach Symphony in 2013, Ms. Macias has directed all revenue generation for the regional symphony orchestra, creating strategic growth in a competitive and challenging industry. She implemented new fundraising and marketing strategies that resulted in five consecutive years of surplus budgets and has managed the strategic communications and branding of the entire organization, including Development, Marketing, Government and Public Relations. She also currently serves as the Executive Director of the Foundation for Long Beach Symphony, overseeing a two-year endowment campaign and is a Board member of the Association of California Symphony Orchestras. Macias had a corporate career in Public Relations and Brand Marketing, where she worked at Burson-Marsteller, Sony Electronics, and KCRW in Santa Monica. She graduated with a BS in Education from the University of Michigan and a BA in History from UC Berkeley.
Our Sponsors
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.
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