Arts Reach - Association of Arts Management, Marketing and Development Professionals

The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!

Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies that ensure you will successfully navigate uncertain times and capitalize on the new possibilities.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access to powerful cutting-edge resources.

ONE MEMBERSHIP FOR YOUR ENTIRE ORGANIZATION!

The membership is for your entire organization. You can have up to three contacts at your organization on file. Each month, we will send the people on file from your group the invitation to that month's events, and those people can distribute the invitation to everyone else in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you’ll immediately receive a comprehensive package of over 100 webinar recordings to dig into and share with your organization right away (a $10,000 value).

The categories of webinars are:

Monetizing On-Line Content (including “The Future of Live Entertainment”)
Equity, Diversity, Inclusion and Accessibility for a New World (including “Fostering a Culture of Psychological Safety”)
Rethinking the Future of Your Organization (including “The Shift From Printed to Digital Program Books”)
E-Marketing for Our Times (including “How to Join the World of #TikTok – THE Place to Be!”)
Branding: Now More Important Than Ever (including “Put Butts in Seats with Words!)
Fundraising (including “Finding New Donors During Difficult Times”)
Corporate Sponsorships in a New Era (including “How to Secure Corporate Partners and Where to Find Your Best Prospects”)

THEN YOU’LL START WITH THE FOLLOWING

MARCH, APRIL & MAY WEBINARS - on crucial topics like
• Evolve Your Emails: High-Performing Campaigns for Overloaded Inboxes; Presenter: Amy Karlin; March 5
• Protect Your Operations: Cover Your Assets (CYA), Maintain Site Value & Manage Your Security; Presenter: LaMae Weber; April 9
• The DEI Journey in Today’s Environment: A Discussion on the Strategic to the Tactical; Presenter: Dorothy Chen-Courtin; April 23
• The Art of the Ask: A Framework for Easier and More Effective Donor Conversations; Presenter: Catherine Heitz New; May 7

You will receive recordings of all webinars and roundtables.

ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

GET YOUR FIRST MONTH FREE!

WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: THURSDAY, JANUARY 15, 11:00 A.M., PST

Evolve Your Emails: High-Performing Campaigns for Overloaded Inboxes

PRESENTER:
Amy Karlin

Have your email campaigns plateaued? Not getting the opens and clicks you once did? Are your messages buried in busy inboxes? Get actionable email tips from Amy Karlin, Digital Marketing Strategist at the National Arts Centre.

Part of the NAC team since 2016, Amy has long worked with its robust and engaged email community. But recent technology shifts within the organization meant it was time to evolve and refocus: Amy guided the NAC through procurement and implementation of a new email platform, and a refreshed approach to email design and content. These efforts contributed to a 35% jump email list growth year-over-year and a 50% open rate, the highest global email KPIs the NAC has ever attained.

In this session Amy will share actionable tips for high-performing email campaigns, including:

Designing user-centred templates
Making data-driven decisions
Strengthening opens and clicks
Reducing unsubscribes
Refining data hygiene and deliverability

WEBINAR: THURSDAY, APRIL 9, 11:00 A.M., PST

Protect Your Operations: Cover Your Assets (CYA), Maintain Site Value & Manage Your Security

PRESENTER:
LaMae Weber

Attendees will learn how to: CYA by organizing accounts & credentials for domains, hosting, CMS, and payment processing; maintain and maximize site value; and manage security to avoid hacks and liabilities. This is not the fun stuff, but the must stuff to protect your organization short term and long term.

WEBINAR: THURSDAY, APRIL 23, 11:00 A.M., PST

The DEI Journey in Today’s Environment: A Discussion on the Strategic to the Tactical

PRESENTER:
Dorothy Chen-Courtin

Over the decades, despite frequent setbacks along the way, the DEI journey continued onwards and upwards. Then came the DEI wake-up call in January 2025: policy changes coming from the new administration impacted governmental agencies, businesses and nonprofits in multiple, and mostly negative ways.

At today’s session, we will explore the multi-faceted approaches non-profits have taken to analyze, adapt and then work to surmount these DEI challenges without compromising the core intent of their mission. The interdependencies of the three key players, i.e., governmental agencies, businesses, and nonprofits will be explored; we will seek the best ways to orchestrate this strategically. At the session, attendees are encouraged to share lessons learned as well as success stories across the performing arts and beyond.

WEBINAR: THURSDAY, MAY 7, 11:00 A.M., PST

The Art of the Ask: A Framework for Easier and More Effective Donor Conversations

PRESENTER:
Catherine Heitz New

Fundraising asks don’t fail because of the dollar amount. They falter when conversations lack clarity, confidence, or a clear next step. This session introduces a simple conversation flow for donor meetings and explores how preparation, permission, and follow-up drive better outcomes. Attendees will leave with a repeatable outline, and a few ready-to-use prompts, to plan, lead, and follow up on donor conversations with less stress and more momentum.

ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

TBA

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

TESTIMONIALSTESTIMONIALS

Kallee Lins

"I've found so much value in the platform as a small nonprofit leader who needs actionable advice that can be implemented without significant financial investment. The speakers curated by Arts Reach undoubtedly address the particular experiences of my small arts organization."

Kallee Lins
Publisher
The Dance Current, Canada's Dance Magazine

Mary Trigg

"This was an excellent webinar, especially pertinent to small organizations like the one I run. I hope the replay will be available soon!"

Mary Trigg
Executive Director
Princeton Pro Musica

Don Reinhold

“The webinar was simply great and very helpful.”

Don Reinhold
Chief Executive Officer
Wichita Symphony Orchestra

Hild Peersen

"Arts Reach is an amazing resource."

Hild Peersen
Executive Director
Westerville Symphony

Dwight Tate

“I find these meetings, and the information they provide, useful.”

Dwight Tate
Board Member
Riverside Philharmonic

Simon Docking

"We had a great Arts Allies session. All four of the people in our team attended. It was inspiring, and we had a wonderful debrief in the office afterwards."

Simon Docking
Managing and Artistic Director
Scotia Festival of Music

Elizabeth Bracey

"I am writing to let you know how grateful we are for the work you have put into the New Ways Forward program of webinars and roundtables. We have benefited from these programs so much, learning new approaches and ideas as well as checking in to make sure we are on the right track.

We have attended many of the webinars and participated in a few roundtables. Each one is professionally presented and I am taking away something practical and useful from each one that I attend. They have been energizing for me and for my staff and we are finding ways to apply much of the content immediately. Sometimes we are simply getting confirmation that we are doing the right things as we navigate this new “normal” in the Arts world.

I have also participated in a one-on-one with an Arts Ally, choosing to have a social media audit. The feedback was very helpful and personal to us and we got tools to use right away to make improvements. The feedback was empowering and encouraging – just what we need right now.

Thanks for all you do and keep it up! It IS making a difference!"

Elizabeth Bracey, Managing Director
Franklin Park Arts Center
Purcellville, VA