The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 40 webinar recordings to dig into and share with your organization right away (a $4000 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • JANUARY WEBINARS - on crucial topics like
    • Running Theaters: Best Practices and New Priorities for Managers and Leaders; Presenter: Duncan Webb, January 14
    • Email Marketing for Virtual Events; Presenter: Keith Tomasek, January 21
    • Being a Compassionate Leader in 2021; Presenter: Christina Salerno, January 26
    • Public Relations in a Digitally Driven World; Presenter: Carol Fox, January 28

  • JANUARY ROUNDTABLE – intimate, virtual forums led by experts tackling critical issues
    • TBA
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $2500) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Running Theaters: Best Practices And New Priorities For Managers And Leaders

Duncan Webb

In 2005, our colleague Duncan Webb published “Running Theaters: Best Practices for Managers and Leaders.” Then, given the success of the book and the passage of time, a second edition was prepared and published this last Spring, just as the pandemic was up-ending the entire sector. On that basis, Webb has prepared a webinar that starts with the lessons of the first edition, brings them forward to the second edition, and considers what is now most important as we prepare for the re-opening of theaters in the coming months. This will be a very practical session, focusing on how we get audiences back to the theater, how streaming can and should remain a part of the story, and how these new circumstances are driving fundraising.



Email Marketing for Virtual Events

Keith Tomasek

Virtual events require a unique selling proposition. Since the pandemic Keith Tomasek has generated hundreds of thousands of dollars in ticket sales to virtual events. In this webinar you'll learn the right communication strategies and delivery tactics to generate the best return from your email list, no matter its size. You'll receive the 5 step plan that's worked for Keith's clients. As well as saving you time, it's guaranteed to help you leverage your digital assets to communicate effectively and convert more of your email readers into buyers.



Being a Compassionate Leader in 2021

Christina Salerno

The multilayered dynamics of an arts institution are complicated in the best of times, but this pandemic has pushed many of us into new, and often uncomfortable roles.

How can we lead and innovate while many are facing upheaval in their lives? Learning to lead with empathy builds new bonds with staff, volunteers, donors, and audiences - bonds that will outlive any one crisis, and will help cement a better future for you and your organization. Join Christina Salerno, Executive Director of the Illinois Philharmonic Orchestra, for this vitual presentation.



Public Relations in a Digitally Driven World

Carol Fox

Likes, shares, comments, views – with everyone relying on social media for current news, how do you tap into social engagement and reach new audiences in a digitally driven world?

In this webinar, Carol Fox and Associates discuss the changing landscape of public relations and the importance of marrying social media approaches and public relation strategies to amplify your message online and garner the greatest reach.





Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences