The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 50 webinar recordings to dig into and share with your organization right away (a $5000 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • JULY WEBINARS - on crucial topics like
    • Successful Arts Fundraising in 2021-2022: Best Practices Specifically Adapted for the Recovery Environment; Presenter: Catherine Heitz New, July 8
    • What an Anti-Racist Organization Looks Like and How the Cultural Industry Can Respond to Racial Injustices; Moderator: Donna Walker-Kuhne; Panelists: Brenda Williams Butts; Cheryl Rosario; Khalilah Elliott; Eugenia Harvey, July 22
    • Behind Every Great Livestream is the Right Equipment, Used Thoughtfully; Presenter: Andrew Coll, July 29

  • JULY ROUNDTABLES – intimate, virtual forums led by experts tackling critical issues
    • TBA
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $5000) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Successful Arts Fundraising In 2021-2022: Best Practices Specifically Adapted For The Recovery Environment

Catherine Heitz New

The economic road to recovery is a long journey that most arts organizations are just beginning. Creating momentum for increased patronage through earned revenue will take time, perhaps years. In the meantime, contributed support must supply the necessary operational funds so that organizations can continue to fulfill their community and artistic missions. Planning your new philanthropic journey for 2021-2022 is both essential and critical.

In this webinar, Catherine Heitz New, Project Consultant with Robert Swaney Consulting, will focus on best fundraising practices specifically adapted for the recovery environment. Looking through the lens of the donor cycle, we will discuss:

  • What to emphasize in your fundraising efforts for the new year
  • The shifting balance and coordination between fundraising and marketing/sales
  • How overall long-term changes to the arts operational model might be incorporated into annual, planned, and major gift fundraising



What An Anti-Racist Organization Looks Like And How The Cultural Industry Can Respond To Racial Injustices

Donna Walker-Kuhne


Brenda Williams Butts; Cheryl Rosario; Khalilah Elliott; Eugenia Harvey


Industry leaders from arts organizations discuss their approach to building a culture of diversity in their work environments. The recent increase in the demand for leadership and training in the arts and cultural sector has created an opportunity to examine what an anti-racist organization looks like and how the cultural industry can respond to racial injustices. These Diversity, Equity and Inclusion leaders will discuss trends, challenges and successes:

Moderator, Donna Walker-Kuhne, President, Walker International Communications Group, Inc.
Brenda Williams Butts – SVP, Diversity, Equity and Inclusion, New York Public Radio
Cheryl Rosario - Founder, CGR Consulting
Khalilah Elliott - Founder & Chief Disruptor, Gafford Communications, LLC
Eugenia Harvey - Chief Diversity, Equity and Inclusion Officer, The WNET Group



Behind Every Great Livestream Is The Right Equipment, Used Thoughtfully

Andrew Coll

Behind the scenes of any successful livestream is a combination of the right equipment and smart decisions on how to use it: cameras, camera angles, lighting, microphones, mixers, cables, switchers, video capture devices, streaming software, streaming platforms and more. Whew! That’s a lot to figure out.

Scotia Festival of Music’s Andrew Coll will walk you through the latest best practices of each of these aspects of livestreaming and what makes the most sense for your situation and budget. Make sure to be ready with your questions.





Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences