The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 25 webinar recordings to dig into and share with your organization right away (a $2500 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • OCTOBER WEBINARS - on crucial topics like
    • Leveragin YouTube, Patreon, uScreen & More to Build an Online Membership Program; Presenter: William Pitcher, October 15
    • Live-Stream Or In-Person? Let Your Audience Decide!; Presenters: Simon Docking & Andrew Coll, October 20
    • The Alchemy of High-Performing Arts Organizations; Presenter: Dr. Zannie Voss, October 27
    • What Do They Think? -- Audience Experiences During the Pandemic; Presenter: Hannah Grannemann, October 29

  • OCTOBER ROUNDTABLE – intimate, virtual forums led by experts tackling critical issues
    • What to Say Now in One-on-One Conversations with Your Patrons; Moderator: Ruth Egherman, October 22
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $2500) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Leveraging YouTube, Patreon, uScreen & More to Build an Online Membership Program

William Pitcher

With in-person events either suspended or reduced for the foreseeable future, many arts organizations have taken or wish to move their programs online. One of the many challenges is adequately monetizing this switch. Crowdfunding platforms like Patreon and Kickstarter and video platforms like YouTube and uScreen provide new ways to generate and even grow revenue. However, they require new ways of doing things with carefully thought out launch and engagement strategies to ensure success.

We will review the following platforms:

  • Patreon
  • Kickstarter
  • IndieGoGo
  • Facebook Events
  • YouTube Membership
  • uScreen

We will also compare these new content-creator tools to fundraising-centric options such as Raiser's Edge, IgnitionDeck, Bloomerang, DonorPerfect, JustGiving and GoFundMe.

We will end the session with a discussion on:

  • Strategies for designing your project to fund,
  • Crafting multi-tiered support opportunities,
  • Tips for a successful campaign launch and,
  • Best practices for managing an online community.

This session is a follow-up to William Pitcher's previous Arts Allies webinars on Designing and Promoting Virtual Events.

This webinar is a high-level discussion on choosing the right platform for your organization and maximizing revenue. It is not a detailed technical guide on how to use these individual online tools.



Live-Stream Or In-Person? Let Your Audience Decide!

Simon Docking & Andrew Coll

Join this lively case study of the Scotia Festival of Music as we discuss what decisions they made when they put their Fall Season together and how those decisions are playing out now that the season has started. Central to the discussion will be their innovative way of combining live-stream and in-person options for their patrons to choose from.



The Alchemy of High-Performing Arts Organizations

Dr. Zannie Voss

Join us for a presentation on a new research report which identifies and analyzes strategies employed by high performing organizations and those which successfully avoided failure. Dr. Zannie Voss, the Director of SMU DataArts will share the study methodology and findings, and participants will have an opportunity to respond and consider what implications this research may have for organizational self-assessment and ongoing strategies.

We acknowledge and honor the fact that the COVID-19 pandemic and recent racial and social justice uprisings have altered U.S. communities in unparalleled ways. Yet while some organizations remain concentrated on short-term triage, others have turned their sights to a path forward, beyond reopening to recovery and reimagining. We take advantage of this crucial moment to share the commonalities among 10 performing and visual arts organizations that have achieved high performance and 10 that engineered a turnaround during the past 5-7 years. It is too early to know whether all aspects of their success are achievable in the current environment or whether some elements that drive success gain or diminish in importance under unprecedented conditions. Still, the lessons offered are intended to help those contemplating the next-normal consider how to link the present to a longer-term strategy for achieving financial sustainability.

"The Alchemy of High Performing Organizations” was commissioned and supported by The Wallace Foundation.



What Do They Think? -- Audience Experiences During the Pandemic

Hannah Grannemann

Audiences have the opportunity for a wide range of experiences online -- and in some cases in person -- during the COVID-19 pandemic. In this webinar Hannah Grannemann will share her observations about arts experiences during the pandemic from the audience perspective. She is Assistant Professor of Arts Administration at University of North Carolina at Greensboro and Guest Editor of the Arts Audiences During the Pandemic series on the We the Audience blog on ArtsJournal.




What to Say Now in One-To-One Conversations with Your Patrons

Ruth Egherman

Tune in to find out what is working when talking on the phone with your patrons in this new reality. This session will provide ideas and strategies to make the best use of that precious time when you personally connect with your audiences and donors.


Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences