The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 25 webinar recordings to dig into and share with your organization right away (a $2500 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • SEPTEMBER WEBINARS - on crucial topics like
    • Content Inspiration for Arts Organizations in Crisis; Presenter: Becky Ludkiewicz, September 10
    • Collaborations, Partnerships & Mergers: Exploring Possibilities in Uncertain Times; Presenters: Philip Arca & Marc-Andrew Aguilera, September 15
    • The Big Reset: Leadership Strategies for the Challenges Ahead; Presenter: Sean King, September 17
    • Creating Highly Clickable Content: Standing Out & Engaging with Your Online Audience; Presenters: Amie Simon & Ryan Davis, September 24

  • SEPTEMBER ROUNDTABLE – intimate, virtual forums led by experts tackling critical issues
    • Do You Know if You Really Matter to Your Patrons?; Moderator: Surale Phillips, September 22
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $2500) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Content Inspiration For Arts Organizations In Crisis

Becky Ludkiewicz

During this time of social distancing, people and communities are maintaining closeness by flocking to social media platforms. Arts organizations are becoming media companies as they communicate with audiences exclusively online.

In this session, you'll get a tour of Capacity Interactive's Content Inspiration Gallery for Arts Organizations in Crisis. Explore dozens of arts industry examples and gain tips to help you follow best practices for online engagement through the lens of the pandemic.

This interactive document includes social content examples based on several topics, including:

  • Digital Programming
  • Inspire and Engage
  • Comic Relief
  • At Home
  • Fundraising and Donations
  • On-Sales, Subscriptions, and Memberships
  • Social Justice



Collaborations, Partnerships & Mergers: Exploring Possibilities In Uncertain Times

Philip Arca & Marc-Andrew Aguilera

This presentation will focus on our current social/political context, so full of uncertainty, and outlines a framework for exploratory conversations that might assist organizations to navigate these difficult times through complementary relationships – ranging from collaboration, to partnership, to merger. These are difficult conversations to have, frighten many, but worth exploring in thoughtful ways to at least affirm any direction going forward. We will look at several areas for shared administrative functions. It is naïve to remove any possibilities from the table.



The Big Reset: Leadership Strategies for the Challenges Ahead

Sean King

Insights for arts organizations of all sizes as they confront an uncertain future in a post-pandemic world.

Old adages and out-of-date playbooks need to be scrapped for game-changing ideas and radical transformation. As arts leaders and the keepers of the culture in our communities and our nation, we must challenge the norms and think about growth and prosperity rather than subsistence and austerity; all in the face of enormous pressure to simply survive.

Some Takeaways from The Big Reset:

  • Three questions you must ask about your organization's long term future
  • Five ways to open up conversations regarding collaboration and new models for your organization
  • Action steps for your team to engage in planning for the post-pandemic world in 2021 and 2022

COVID-19 is the giant reset button for the sector and it is time for us to re-examine how we got here and set pathways for the future. Join us for real world cases chock full of information, data and soul-searching questions that will help you to imagine a new future for your organization



Creating Highly Clickable Content: Standing Out & Engaging with Your Online Audience

Amie Simon & Ryan Davis

With so many events and organizations going online these days, it's important to create content that speaks to your audience and stands out from the crowd. Smarthouse Creative is a digital strategy and publicity agency that specializes in working with arts groups and events. We'll go over the essentials you'll need before starting a campaign, what types of content you'll want at the ready, and how to work with the social media platforms to maximize reach.




Do You Know If You Really Matter To Your Patrons?

Surale Phillips

Beyond the "readiness to return" question, knowing why you matter to your patrons is critical to moving forward with them. Where do we even start?

Join this roundtable with Surale Phillips and get your questions answered on why to survey patrons now, and the best way to do it.


Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences