The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 25 webinar recordings to dig into and share with your organization right away (a $2500 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • DECEMBER WEBINARS - on crucial topics like
    • Successful Research for Fundraising; Presenter: Surale Phillips, December 1
    • Successful Messaging and Design for Fundraising; Presenters: Laura Bessinger-Morse & Cheryl Baldwin, December 3
    • The 3 Things You Must Do Now to Be Ready for the New Normal; Presenter: Paul Miller, December 10
    • Building and Nurturing Your Virtual Audience; Presenters: Sendie Brunard & Karen Elizondo, December 15

  • DECEMBER ROUNDTABLE – intimate, virtual forums led by experts tackling critical issues
    • TBA
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $2500) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Successful Research For Fundraising

Surale Phillips

Is your fundraising research asking the right questions? It’s essential that your brand’s fundraising efforts be informed by donor research, which doesn’t have to be costly or complicated. In this session you will learn how to decide what data you need, how to ask the right questions, and tips for doing quick and easy donor research before executing your next campaign. Includes live Q & A.



Successful Messaging and Design for Fundraising

Laura Bessinger-Morse & Cheryl Baldwin

Does your message stand out in the crowd? Do your donors really know who you are and care about you? Is your fundraising campaign eye-catching enough to stop and read? A powerful message and design answers yes to these questions and compels donors to give. And, it builds on research. This session covers building your strongest message and brand design, the art of storytelling, and tips to set you up to win in your next campaign. Includes live Q & A



The 3 Things You Must Do Now to Be Ready for the New Normal

Paul Miller

By mid-April, the early availability of a vaccine will start to release us from the artistic and social purgatory of Covid-19. When the time comes for arts and culture organizations to safely reopen again…and it WILL come… ours will be a vastly different industry in a slightly different world.

In this webinar, consultant Paul Miller will tell us what to expect, how to prepare, and what we should do right now to welcome back our old patrons and attract some new ones.

We'll focus on three big ideas that should make each of us rethink our programming, our outreach, and our mission. It will be a time of change that challenges us like never before, but it's also a singular moment of great opportunity and possibility. We get one shot to get this right, so don't miss your chance to get a glimpse of our exciting, post-pandemic future.



Building and Nurturing Your Virtual Audience

Sendie Brunard & Karen Elizondo

Although we can’t welcome audiences in-person the way we used to, arts organizations are still connecting with existing patrons and even finding new ones virtually. But how can organizations maintain those connections as they navigate the disruption of live performances? This session explores practical data management strategies for maintaining connections and loyalty with patrons now, and how to channel those connections to help bring patrons back when venues reopen more fully.

This session covers a mix of strategic and tactical data management approaches and is especially applicable to marketing and development professionals in any role. Industry data and recommendations are based on Building Blocks for Reopening, a practical relationship management field guide from Spektrix.





Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences