The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 50 webinar recordings to dig into and share with your organization right away (a $5000 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • APRIL WEBINARS - on crucial topics like
    • Lights, Camera, Action!: The Nuts and Bolts of Livestreaming for Small Venues; Presenters: Elizabeth Bracey & Les Thompson, April 8
    • Transitioning to Hybrid: Best Practices Combining Virtual and Live Events; Presenters: Robert Friend, Sean Kelly & Stephen Van Ness, April 15
    • Learnings from High-Performing Organizations of Color; Presenter: Zannie Voss, April 29

  • APRIL ROUNDTABLES – intimate, virtual forums led by experts tackling critical issues
    • TBA
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $5000) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



Lights, Camera, Action!: The Nuts And Bolts Of Livestreaming For Small Venues

Elizabeth Bracey & Les Thompson

Making the decision to purchase livestreaming equipment is a significant financial outlay for a small venue. What exactly should you purchase now? What more will you need in the future? How will you use this equipment to your company's best advantage? Who will make these decisions? This new technology can significantly impact your income/revenue earning model and create new opportunities for program and partnership expansion, but how will you get the most out of your investment?

Elizabeth Bracey, Managing Director, and Les Thompson, Technical Director of Franklin Park Performing & Visual Arts Center, will walk you through the Who, What, When, Where, Why and How details of live streaming so that you can smoothly embark upon this journey and avoid costly mistakes now and in the future.



Transitioning To Hybrid: Best Practices Combining Virtual And Live Events

Robert Friend, Sean Kelly & Stephen Van Ness

With the pandemic trending toward a New Normal, entertainment operations across the country are slowly setting plans to bring audiences back inside their venues. Many believe the return to a full audience is still 12 or more months away, while others are ready to begin the comeback with some blend of a hybrid program.

This session, a sequel to this dynamic trio’s highly successful webinar last November on producing and monetizing virtual events, will discuss best practices in delivering virtual presentations in tandem with live events. Technology and pricing remain front and center in successfully welcoming audiences back to our venues while maintaining a strong virtual connection to those not yet ready for the return journey. Don’t miss this important dialogue on the impact and nuances of transitioning our audiences back to the live experience.



Learnings from High-Performing Organizations of Color

Zannie Voss

As the COVID-19 pandemic and ongoing racial justice movement continue to expose the inequities faced by communities of color, it is critical to build a better understanding of the organizations that serve these communities, and the mechanisms that fuel or restrict their success.

SMU DataArts Director Zannie Voss, Ph.D., will present a webinar based on a new report from SMU DataArts and The Wallace Foundation. She will share insights from 21 leaders of high-performing arts organizations of color and discuss commonalities in their perceptions of the factors underlying their organizations’ financial stability. According to these leaders, deep community engagement and high-quality programming have been the keys to their success.

The report, "The Alchemy of High-Performing Arts Organizations, Part II: A Spotlight on Organizations of Color," co-authored by Zannie Voss, Ph.D. and SMU DataArts Research Director Glenn Voss, Ph.D., is a follow-up to a 2020 study that suggested the same two factors as cornerstones for achieving organizational health. In contrast to the initial report, interviewees in the second study identified a number of challenges faced specifically by arts organizations of color, including racism, gentrification and lack of equitable access to funding, and severely limited organizational capacity.





Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences