Arts Reach - Association of Arts Management, Marketing and Development Professionals

The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!

Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies that ensure you will successfully navigate uncertain times and capitalize on the new possibilities.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access to powerful cutting-edge resources.

GET 3 MEMBERSHIPS FOR THE PRICE OF 1!

The membership is for your entire organization. Each month, we will send the person in your group who has signed up for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you’ll immediately receive a comprehensive package of over 100 webinar recordings to dig into and share with your organization right away (a $10,000 value).

The categories of webinars are:

Monetizing On-Line Content (including “The Future of Live Entertainment”)
Equity, Diversity, Inclusion and Accessibility for a New World (including “Fostering a Culture of Psychological Safety”)
Rethinking the Future of Your Organization (including “The Shift From Printed to Digital Program Books”)
E-Marketing for Our Times (including “How to Join the World of #TikTok – THE Place to Be!”)
Branding: Now More Important Than Ever (including “Put Butts in Seats with Words!)
Fundraising (including “Finding New Donors During Difficult Times”)
Corporate Sponsorships in a New Era (including “How to Secure Corporate Partners and Where to Find Your Best Prospects”)

THEN YOU’LL START WITH THE FOLLOWING

OCTOBER, NOVEMBER & DECEMBER WEBINARS - on crucial topics like
• The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors, Louis Diez, Founder, Donor Participation Project & Annual Fund Toolkit; October 24
• The 5 Metrics Worth Investing In; Presenter: Bethany Nothstein, Sector Strategy & Community Manager, Spektrix; November 14
• Season-Long Media Planning: Keeping Audiences Engaged and Maximizing Impact; Presenter: Alex Freeman, Regional Sales Director, BroadwayWorld; November 21
• Subscriptions: Are They Down for the Count?; Moderator: Katherine Carleton, Executive Director, Orchestras Canada/Orchestres Canada; Panelists: Shannon Urie, Marketing Director, National Arts Centre; Maya Lohchem, Director of Marketing, Victoria Symphony; Connal McNamara, Marketing Manager, The Cultch; Kathy Vito, Patron Development Manager, The Cultch; December 5

You will receive recordings of all webinars and roundtables.

ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

GET YOUR FIRST MONTH FREE!

WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: THURSDAY, OCTOBER 24, 11:00 A.M., PST

The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors

PRESENTER:
Louis Diez

The traditional donor development continuum, which assumes a linear progression from awareness to interest to involvement to investment, is no longer relevant in today’s dynamic and diverse fundraising environment. In this session, you will learn how to replace the outdated continuum with a more flexible and effective framework that adapts to the needs and preferences of your donors. You will also learn how to segment your donors based on their behavior, motivation, and potential, and how to tailor your communication and cultivation strategies accordingly.

WEBINAR: THURSDAY, NOVEMBER 14, 11:00 A.M., PST

The 5 Metrics Worth Investing In

PRESENTER:
Bethany Nothstein

In this time of unique buyer behaviors and shifting priorities a new landscape has emerged. How does your team determine where to dig in? There is so much you could be doing at this time but take a moment together to illuminate your goals through the lens of your data. Explore 5 key metrics from your CRM and ticketing system and how they track against your wider targets, including email engagement, transactions, audience behaviors, and more. Together we’ll share actionable ideas, success stories, and essential technologies to improve performance across communication channels.

Key Learning #1: Establish the benchmarks that matter most to inform your organization’s strategy.
Key Learning #2: Explore practices and technologies to measure and improve these key metrics.
Key Learning #3: Compare your organization’s performance to current sector trends.

WEBINAR: THURSDAY, NOVEMBER 21, 11:00 A.M., PST

Season-Long Media Planning: Keeping Audiences Engaged and Maximizing Impact

PRESENTER:
Alex Freeman

In this webinar, performing arts marketing professionals will learn how to develop a comprehensive full-season media plan that effectively balances both paid media and editorial opportunities. We’ll explore strategies for keeping the conversation going with your audience throughout the season, using both advertising and editorial placements to drive consistent engagement. By planning your media efforts in advance, you’ll free up valuable staff time and resources, allowing your team to focus on creating more impactful, exciting marketing campaigns for individual shows. Discover how a well-organized media plan enhances visibility and enables innovation in your marketing efforts.

WEBINAR: THURSDAY, DECEMBER 5, 11:00 A.M., PST

Subscriptions: Are They Down for the Count?

MODERTOR:
Katherine Carleton

PANELISTS:
Shannon Urie, Maya Lohchem, Connal McNamara & Kathy Vito

With changing demographics, shifts in consumer and social behaviour, new technologies, and life in a post-pandemic context, how is all of this affecting loyalty and subscriptions? What are the ramifications for programming? And what will it mean for donations?

Our esteemed panel will discuss one of the most pressing topics of today.

ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

TBA

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

TESTIMONIALSTESTIMONIALS

Kallee Lins

"I've found so much value in the platform as a small nonprofit leader who needs actionable advice that can be implemented without significant financial investment. The speakers curated by Arts Reach undoubtedly address the particular experiences of my small arts organization."

Kallee Lins
Publisher
The Dance Current, Canada's Dance Magazine

Mary Trigg

"This was an excellent webinar, especially pertinent to small organizations like the one I run. I hope the replay will be available soon!"

Mary Trigg
Executive Director
Princeton Pro Musica

Don Reinhold

“The webinar was simply great and very helpful.”

Don Reinhold
Chief Executive Officer
Wichita Symphony Orchestra

Hild Peersen

"Arts Reach is an amazing resource."

Hild Peersen
Executive Director
Westerville Symphony

Dwight Tate

“I find these meetings, and the information they provide, useful.”

Dwight Tate
Board Member
Riverside Philharmonic

Simon Docking

"We had a great Arts Allies session. All four of the people in our team attended. It was inspiring, and we had a wonderful debrief in the office afterwards."

Simon Docking
Managing and Artistic Director
Scotia Festival of Music

Elizabeth Bracey

"I am writing to let you know how grateful we are for the work you have put into the New Ways Forward program of webinars and roundtables. We have benefited from these programs so much, learning new approaches and ideas as well as checking in to make sure we are on the right track.

We have attended many of the webinars and participated in a few roundtables. Each one is professionally presented and I am taking away something practical and useful from each one that I attend. They have been energizing for me and for my staff and we are finding ways to apply much of the content immediately. Sometimes we are simply getting confirmation that we are doing the right things as we navigate this new “normal” in the Arts world.

I have also participated in a one-on-one with an Arts Ally, choosing to have a social media audit. The feedback was very helpful and personal to us and we got tools to use right away to make improvements. The feedback was empowering and encouraging – just what we need right now.

Thanks for all you do and keep it up! It IS making a difference!"

Elizabeth Bracey, Managing Director
Franklin Park Arts Center
Purcellville, VA

Our Sponsors

Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works