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Presenter

Elizabeth Santana

Managing Director, Palo Alto Players

Elizabeth Santana is the Managing Director at Palo Alto Players, a non-profit theatre company in the Bay Area that will be celebrating 90 years in 2021. She oversees strategic planning, marketing, finance, board development and fund development. Mrs. Santana has over ten years of leadership experience in both the nonprofit and corporate sector. Prior to joining Palo Alto Players, she worked at Google providing administrative support, managing events, and leading communications in the legal department. She has also held positions at Opera San Jose, Children’s Musical Theatre San Jose, and was an associate producer for RWS Entertainment Group in New York City. She is a recent graduate of the Center For Excellence in Non-profits Leadership Institute and Leadership Palo Alto Class of 2019.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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