Act now to get 2-for-1 registration at the 2010 Arts Reach National Arts Marketing and Development Conference in Los Angeles. Offer expires October 8!

What's News

Four Firms Join as Conference Sponsors —
Two Brand New and Two Old Friends

The expo hall at the Fall National Arts Marketing and Development Conference in Los Angeles is filling up! We are welcoming back Theatermania, a long-time SuperTeam member and friend, as well as Claremont Graduate University, which joined us last time the conference was held in Los Angeles.

Our brand new sponsors are a digital media company based in San Francisco — Mogo Marketing & Media — and an advertising agency with offices in New York and Los Angeles that focuses on the arts — WiT MEDiA, founded by Clint White, who has spoken at the conference in the past.

Get full details on the conference sponsors page.


Goldstar Joins Conference Sponsors

The newest sponsor for the National Arts Marketing and Development Conference in Los Angeles is ticket aggregator and discounter Goldstar, which helps arts, leisure and entertainment providers across the U.S. reach a huge new audience of young, active consumers in their area. CEO Jim McCarthy will also present, "What if You Spent 100% of Your Advertising Budget on Customer Service?"


Fall Conference to Feature Southern California Host Committee and Marketers Caucus

New to the National Arts Marketing and Development Conference: Host city caucuses provide a platform for marketers to focus on local issues within the broader conference setting. Join the L.A. Host Committee and fellow So. Cal. marketers to discuss issues that are unique to Southern California, share best practices, identify collaborative opportunities and network with industry peers.


Fall 2010 Arts Reach National Arts Marketing and Development Conference in Los Angeles

Schedule announced (October 21-24, 2010) / Registration open!


Recent Webinars

Onboarding First-timers

PRESENTER: Jack McAuliffe, President, Engaged Audiences

Recent research by the international management consulting firm Oliver Wyman has shown the importance of relationship building from the very first performance experience. This webinar will explain the research findings, provide implementation examples and results, and talk you through an approach for Onboarding your first-time attenders.

This webinar took place at 2pm EDT (11am PDT) on Wednesday, July 21. A recording is available on the Arts Reach Social Media Network (www.artsreach.ning.com).

This webinar series is an exclusive benefit for Arts Reach members. Not a member? Join today to receive all of the Arts Reach member benefits!


Upcoming Webinars

2pm EDT (11am PDT) on Wednesday, August 25, 2010

Expert Eye for the Marketing Guy (or Gal)

PRESENTER:
Henry Ruddle
, President, Ruddle Creative Inc.

Listen in as Henry Ruddle discusses what makes an outstanding season brochure, as he critiques the 2010-2011 season ad for the Stockton Symphony. This will be a 30-minute conversation between Henry and their Executive Director, Jane E. Kenworthy, and Marketing Associate, Julie Ford. Then join in during the last 15 minutes of this 45-minute webinar with your comments, questions and suggestions.

Comments from recent Expert Eye webinars:

  • “Very good critique--wish we had more time, and possibly more examples! Wonderful!”
  • "We are always happy to be included in any future webinars you may hold and I am sure to renew our Arts Reach membership. You just gave us some more bang for our buck!"

REGISTER NOW!

This webinar series is an exclusive benefit for Arts Reach members. Not a member? Join today to receive all of the Arts Reach member benefits!

Recordings of past Expert Eye webinars available to members at www.artsreach.ning.com:

  • Orchestra of St. Lukes 2009-2010 Season Brochure
  • Niswonger Performing Arts Center 2010-2011 Season Brochure
  • Frostburg State University Cultural Events Series 2009-2010 Season Brochure
  • The Tabard Theatre Company 2010-2011 Season Ad and Brochure

Current Edition of our Journal:

Volume XVIII, Number 5 has gone out, and its contents include:

  • DEVELOPMENT: The Dynamics of a Successful Board Meeting, by Kay Spinkel Grace
  • TELEMARKETING: How Can 30 Seconds Equal $50,000?, by Phil Miller
  • NEW AUDIENCES: Idea Factory -- Develop New Audiences With Community Speakers, by Henry Ruddle
  • BROCHURE DESIGN: The Importance of Flow in the Design of Brochure Pages, by Henry Ruddle (includes makeovers!)
  • BRANDING: Festivals and Institutional Brand Building -- A Learning Opportunity for All Arts & Cultural Organizations, by Kathryn Martin
  • DIRECT MAIL: Advectives 101, by Deborah Bloch and Paul Karps
  • FUNDRAISING: Ideas That Work -- Analyzing the Value of Special Events, by Susan McLaughlin

Recent Editions:

Volume XVIII Number 4 has gone out. It features:

  • SOCIAL MEDIA: Word of Mouth in the New Age of Social Media
    by Jim Royce
  • FUNDRAISING: Direct Mail Mistakes
    by Peter Schoewe
  • NEW TECHNOLOGIES: Has the Future of Delivering Secured Artistic Content Arrived?
    Interview with Jackson Ball, Chief Technology Officer of Artistes du Globe
  • MARKET RESEARCH: Audience Surveys—Ask and You Shall Receive
    by Jack McAuliffe, President, Engaged Audiences LLC
  • BOARD MEMBERS: Working with the New Generation of Board Members
    by Kay Sprinkel Grace
  • DEMOGRAPHICS: Today May Be the Good Old Days for Arts Marketing
    by Rick Lester, Chief Executive Officer for TRG Arts
  • FALL CONFERENCE: Empower Yourself and Your Team with the Most Successful, Cost-Effective Ways to Boost Audience & Donor Growth

Volume XVIII Number 3 has gone out. It features:

  • Next Two Live Webinars for Arts Reach Members Set
  • AUDIENCE ENGAGEMENT: The Patrons Plunge In -- Interactive ART shows drawing droves
    by Geoff Edgers
  • PRICING: The Demanding World of Dynamic Pricing
    by Eugene Carr
  • SOCIAL MEDIA: Relationship Building and Social Networking: Gatekeeper or Creator of the Cultural Experience?
    by Susan Trapnell
  • ANCILLARY INCOME: Museum Cafes Morph Into Fine Dining Establishments
    by Larry Rohter
  • LEADERSHIP: Finding and Fixing What’s Broken
    by Paul Papich

Volume XVIII Number 2 has gone out. It features:

  • AUDIENCE DEVELOPMENT: Project Audience is asking the question: "What do the next generation of audience development tools look like?"
  • DEVLOPMENT: Keeping Your Board and Staff Partnership in Balance
    by Kay Sprinkel Grace
  • ANCILLARY INCOME: Nights at the Museum: California Academy of Sciences emerges as latest spot for corporate parties
  • FUNDRAISING: Five Inexpensive Ways to Increase Retention
    by Peter Schoewe
  • TICKETING: Some Portland Arts Groups Turn to Dynamic Pricing
  • ENGAGING AUDIENCES: World's First Classical Music Talent Competition Judged by Internet and Audience Voters

Volume XVIII Number 1 has gone out. It features:

  • PLANNING: Despite glitches, $3.75M for Arts
    by Mark Stryker
  • BRANDING: Typecast No More? After a tumultuous few years, Boston Ballet gives its image a modern makeover
    by Christopher Muther
  • DEVELOPMENT: Using the Internet for Stewardship
  • by Kay Sprinkel Grace
  • TICKETING: Seattle Comp Tickets -- A Pilot Porgram in Audience Building Through Social Media
    by Wes K. Andrews
  • PATRON GROWTH: Eliminating Silos to Improve Results
    by Paul Papich
  • FUNDRAISING: Bucking the Trend: Opportunities for Success in Tough Times
    by Peter Schoewe
Join Arts Reach today!
Member benefits include:
six issues of Arts Reach magazine annually,
E-updates, webinars, back issue archive,
discounts on conferences, and much more.






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