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Upcoming Arts Reach Master Class Webinars for Members
With the growth of the Arts Reach community, we have greatly expanded our schedule of Arts Reach Master Class Webinars. These Master Class Webinars are presented by some of the best minds in the arts and culture field and are free for current members.
Next webinar:
February 26, 2015 — Marketing on a Shoestring Budget
PRESENTER:
Nancy Boas, Product Marketing Director, Vendini
Web and mobile technology have forever changed how we access, consume and share information. With limited budgets and staff, marketers today are stretched thin. As a result, marketers must find creative ways to stretch their budgets, leverage the power of social and mobile, and find new measurable ways to reach new buyers while retaining existing audiences. In this session, we’ll discuss how the web and mobile have changing the marketing playing field. Then, we’ll explore examples of how organizations with limited budgets can get more bang for their buck through community partnerships, social media, content marketing, fostering brand advocates, negotiation tactics and more.
KEY LEARNINGS
-Web and mobile technology trends shaping marketing today
-Creative ways to boost marketing efforts with limited budget
-How to establish mutually beneficial community partnerships to help grow your business
Coming Up:
April 9, 2015 — 10 Strategies for Success: Identifying, Cultivating, Soliciting and Holding On to Major Donors
Katharine DeShaw, President, Philanthropic Consulting
Large gifts — whether outright major gifts or deferred (planned) major gifts — require the same rules for engagement of donors. Engaging people in a long term investment in the arts relies on the excellence of messages, systems and methodical donor development. In this session, find out what your organization needs to do tomorrow to secure major gifts for your future.
Basic membership per year is $129 ($139 foreign) and Premium membership is $179 ($189 foreign). If you are not sure if your membership is current, you can check your status at www.artsreach.com/join.php or by calling 1-888-881-5861 M-F, 8:30 a.m. - 4:00 p.m., PST.
Free Design Makeover
Henry Ruddle produces a series of Master Class Webinars for Arts Reach called Expert Eye for the Marketing Guy (or Gal)., and he's looking for guests.
Here's the format: an arts marketing or development professional volunteeers to have this long-time arts marketing consultant, writer and designer critique and provide concrete suggestions for improvement, including a design makeover if warranted, for the organization's season brochure, postcards, ads, posters, website, e-blasts, or social media content. Then that professional joins Henry for a live webinar to discuss the project before an audience of their collegues.
BONUS: When the timing works out, Henry gets involved while the project is in production and helps to improve the final product before it is printed or goes live.
If you are unfamiliar with these Expert Eye webinars, recordings of past webinars are available in the Arts Reach Knowledge Base for members. They are routinely among the highest rated webinars with the largest audiences of all the webinars Arts Reach produces.
Contact Henry at arts@ruddle.com for more information or to volunteer.
Upcoming Conferences
- March 19-21, 2015 — National Arts Marketing, Development & Ticketing Conference, New York City
- May 19-20, 2015 — Canadian Arts Marketing, Development & Ticketing Conference, Toronto
Current Edition of the Arts Reach Magazine
ARTS REACH MAGAZINE (Volume XXIII, Number 1) has gone out. Its contents include:
- PARTNERSHIPS — New Jersey Symphony Orchestra and Gallery Aferro Team for ‘Artist Box’ Initiative
- RESEARCH — Emerging Lessons and Implications from the Exploring Engagement Fund
- SUBSCRIPTIONS — As Subscriptions Fall, Orchestras Aim Higher
- TECHNOLOGY TRENDS — Experiments In Surveying Arts Audiences Via Tablets
- DEVELOPMENT — Soothing Disgruntled Donors
- CONFERENCE: Spring 2015 Conference in New York City
- KNOWLEDGE BASE: What's Available Now?
Patron Technology is leading a transformation in the arts and entertainment industry with PatronManager CRM, a completely integrated ticketing, fundraising, and marketing customer relationship management system.
Patron Manager CRM is built on the cloud-based salesforce.com platform and represents the next generation in ticketing and predictive "big data" enterprise solutions. It marries the ease of transaction processing with one of the most efficient, flexible, and intuitive reporting and analytics tools in the industry. PatronManager CRM, launched in 2010, now has over 300 signed clients.
Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts, live music, music festival and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more.
ArtDynamix web CMS (Content Management System) allows for easy marketing, publishing and editing of your web content from a central page that you and others in your organization can access from any web portal. Custom-designed for a multi-venue $10million arts organization, ArtDynamix brings core features valuable to any size organization or individual artist while also offering bells and whistles developed by several organization’s practical needs. Both the core and customizable options come from the real world - allowing administrators to focus on the art, and not the IT.