CONFERENCES

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National Arts Marketing, Development & Ticketing Conference, Seattle

07.25.16

Uncovering what your audiences and donors truly find exciting about your offerings and organization is a fundamental step in developing solutions to the difficult questions that you face.  Delivering what patrons are seeking, in the way they are seeking it, is the key to boosting your revenue.

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National Arts Marketing, Development & Ticketing Conference, Los Angeles

10.18.16

Uncovering what your audiences and donors truly find exciting about your offerings and organization is a fundamental step in developing solutions to the difficult questions that you face.  Delivering what patrons are seeking, in the way they are seeking it, is the key to boosting your revenue.

More Info

WEBINAR OF THE MONTHWEBINAR OF THE MONTH

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Upcoming Arts Reach Online Workshops for Members

Join these experts and other members to discuss your situation and questions.  These Online Workshops are presented by some of the best minds in the arts and culture field and are free for current members. Unless otherwise noted, all workshops are held on Thursdays at 11 a.m. Pacific Time

Next webinar: 

Thursday, June 30 @ 11 a.m. Pacific

How to Engage Your 4 Audiences

PRESENTER:
Matt Lehrman, Audience Avenue LLC

Discover an approach to audience development that’s been praised as a “mind-opening, rut-clearing & possibility-renewing.”

Are you committing the dangerous mistake of addressing your audience as if it were a single entity? Having attended your performance, exhibition or special event, the people in your audience (and on your mailing list) don’t necessarily share the same motivations, preferences or priorities. Allow this presentation to introduce you to your 4 audiences - and help you connect with them in the ways that inspire sustainable relationships.

Appropriate to arts & cultural organizations of every size and genre, this webinar delivers fresh insights and real-world examples for attracting, growing, cultivating, and diversifying audiences.

From this session you will learn a framework that empowers awhole-organization approach to building audiences:

  • How to drive deep loyalty with those audience members who most desire it,
  • How to inspire return attendance from new and infrequent attendees,
  • How to pursue awareness and participation from entirely new population segments,
  • How to deliver extraordinary experiences that really matter.

Matt Lehrman is the principal of Audience Avenue LLC. Known nationally for his highly-popular Audiences Everywhere™ and Opportunity Everywhere™ workshops, Matt’s passion and expertise is helping arts & cultural organizations discover options and opportunities from the “audience side of the mission statement.”

Previously, Matt Lehrman founded and served as CEO of Alliance for Audience/ShowUp.com, a pioneering audience development collaboration of Arizona’s arts and cultural sector. For the 2014-15 season, Matt served as the Interim Managing Director of Arizona Theatre Company. And since 2012, Lehrman serves as an Adjunct Faculty Member at Arizona State University, teaching classes on arts entrepreneurship, public policy and business administration. www.AudienceAvenue.com

REGISTER NOW

ARTS REACH MAGAZINE(Volume XXIV, Number 2) has gone out. Its contents include:

  • PRICING — Why the “Not a Bad Seat in My Venue” Mentality is Costing You Money
  • RELEVANCE — How Relevant is My Arts Organization? Take this Self-Test!
  • TRAINING — Why Theater Majors Are Vital in the Digital Age
  • ANCILLARY INCOME — Theater Bars Are a Smash Hit on Broadway
  • TECHNOLOGY — Makes Inroads Into Broadway’s Ticketing Business
  • PERSUASION — Donald Trump: A Model for Arts Marketers
  • NEW AUDIENCES — Like Newspapers, Arts Organizations Need the Past as They Embrace the Future
  • TORONTO CONFERENCE — Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 14-15, 2016
  • SEATTLE CONFERENCE — National Arts Marketing, Development & Ticketing Conference in Seattle, July 25-26, 2016.

Our Sponsors


Patron Technology is leading a transformation in the arts and entertainment industry with PatronManager CRM, a completely integrated ticketing, fundraising, and marketing customer relationship management system. Patron Manager CRM is built on the cloud-based salesforce.com platform and represents the next generation in ticketing and predictive "big data" enterprise solutions. It marries the ease of transaction processing with one of the most efficient, flexible, and intuitive reporting and analytics tools in the industry. PatronManager CRM, launched in 2010, now has over 300 signed clients and is a must-see at the National Arts Marketing, Development & Ticketing Conference.


Vendini provides powerful and easy-to-use ticketing, marketing, and fundraising solutions to any-sized organization in the entertainment markets. Vendini offers an all-in-one web-based software solution that makes it simple to use anywhere. The company was launched in 2001.

For Members

Free New Benefit: the Arts Reach Career Center!

All members are encouraged to peruse and post FREE job and service listing s on the new Classifieds page. To do so, simply go to the Career Center.

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


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