05.15.18
Join us in glorious San Francisco when the National Arts Marketing, Development and Ticketing Conference convenes for a uniquely collaborative event.
More Info06.11.18
Join us in Toronto when the Canadian Arts Marketing, Development and Ticketing Conference convenes for a uniquely collaborative event.
More InfoThursday, April 26 @ 11 a.m. Pacific
PRESENTER:
Sean King, Principal, Aspire Arts Consulting
With all due respect to Lin-Manuel Miranda and the cast of "Hamilton," “No-one really knows how the game is played” or “How the sausage gets made” but for far too long marketing has not been in the room where programming and fundraising decisions happen. Attend this session and explore ways for marketing to have a seat at the table when the major decisions facing your organization are made but also learn strategies to maximize the impact of marketing when the deals are already done.
A quick survey of your current relationship with the programming department will kick the conversation into overdrive for attendees who are faced with advertising and selling programming, which in many cases are not of their own doing. Lest we not forget about fundraising! The impact marketing has on your organization’s fundraising is what leads to success and in some cases to not reaching its full potential. Leave this session with eight actionable takeaways to empower you to schedule a meeting with your boss and fellow colleagues immediately upon your return.
Thursday, May 31 @ 10 a.m. Pacific
PRESENTER:
Zannie Voss, Director, National Center for Arts Research and Professor of Arts Management at Southern Methodist University
Gain insight on some of the critical factors that influence the attendance behavior of cultural consumers, recent research that highlights barriers and opportunities in attracting cultural audiences, and potential implications for strategic marketing decisions.
ARTS REACH MAGAZINE (Volume XXVI, Number 1) has gone out. Its contents include:
Save the Dates:
All members are encouraged to peruse and post FREE job and service listings on the new Classifieds page. To do so, simply go to the Career Center.
"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"
"Great actionable ideas as always."
"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."