The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

We’re introducing Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of 14 webinar recordings to dig into and share with your organization right away (a $1400 value).

The topics include:

  • Equity, Diversity, Inclusion and Accessibility for a New World (3 webinars)
  • Rethinking the Future of Your Organization (including “What Just Happened?”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Today’s Design and Branding Do’s and Don’t’s
  • Corporate Sponsorships in a New Era


  • JULY WEBINARS - on crucial topics like
    • Back to the Theater! Presenter: Duncan Webb, July 14
    • Fundraising In Times of Crisis; Presenter: Bob Swaney, July 16
    • COVID-19 & The Digital Pivot: Harnessing Opportunities for Tomorrow; Presenter: David Dombrosky, July 23

  • JULY ROUNDTABLES – intimate, virtual forums led by experts tackling critical issues such as
    • Coaxing Audiences Back When You Reopen; Moderator: Jennifer Nelson, July 21
    • Back to the Future: Telemarketing & Telefundraising in the Age of Covid; Co-Moderators: Phil Miller & Charlie Wade, July 28
    • Managing and Messaging Incremental Change; Moderator: Jennifer Edwards, July 30
  • (You will receive recordings of all webinars and roundtables.)

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

      Budgets are super tight. We talked to our sponsors and Arts Reach members and they agreed a low monthly fee of $18 was the ideal way to build this network while remaining affordable to everyone.

      And we stand behind the value of our program – you can cancel at any time!

      Don’t wait. Space is limited.

      Take a moment now to sign up, get your first value-packed learning experience of 14 webinars, and be all set when we embark on this journey together in July!


WEBINAR: TUESDAY, July 14, 11:00 a.m., PST

Back to the Theater!

Duncan Webb

Duncan Webb, President of Webb Mgmt, will present strategies to prepare venues for audiences -- and audiences for venues -- in the time of COVID-19.

This will involve the physical preparation of spaces, the development of protocols and training for staff and artists, the certification of theaters as safe places, the short and long-term value of streaming content, and the marketing tools and messages required to bring audiences back to live performances.


WEBINAR: THURSDAY, July 16, 11:00 a.m., PST

Fundraising In Times of Crisis

Bob Swaney

Just a few short months ago, the world changed dramatically for arts organizations. Public spaces closed, events were canceled, and earned and event revenue instantly dried up. Under these conditions, the only reliable stream of revenue became fundraising. What are fundraising best-practices during a time of crisis, and how can you apply those to your organization?

In this 60-minute online session, Robert Swaney Consulting Founder & CEO, Bob Swaney will talk through the critical action steps needed for prospects, donors, and sponsors throughout the pandemic. With focus on cultivation, solicitation and stewardship, the discussion will focus on effective best-practices in each of these critical areas during a time of crisis and rapid change, as cultural organizations approach their upcoming fiscal year with varying levels of uncertainty. There will also be ample time during this session to address specific fundraising-related questions from webinar participants, so please come prepared with your thoughts.


WEBINAR: THURSDAY, July 23, 11:00 a.m., PST

COVID-19 & The Digital Pivot: Harnessing Opportunities for Tomorrow

David Dombrosky

Every crisis presents an opportunity to shape the future. The COVID-19 pandemic has disrupted nearly everything in our lives. It has also presented arts organizations with an opportunity to adapt and evolve.

How can the work you do today shape a sustainable tomorrow?

In this session, David Dombrosky of InstantEncore explores some of the digital opportunities presented by the COVID-19:

1. With the advent of shelter-in-place mandates, arts organizations pivoted toward digital opportunities to engage audiences at home. How did they meet the challenge?

2. Many predict a slow return for performing arts audiences. What opportunities does this present for blending digital and in-person engagement?

3. As venues prepare to reopen, how can digital tools help audiences feel safer when they return?


ROUNDTABLE: TUESDAY, July 21, 11:00 a.m., PST

Coaxing Audiences Back When You Reopen

Jennifer Nelson

Talk with Jennifer Nelson of 3-D Theatricals about reevaluating and adapting our goals and expectations regarding sales and house numbers. Repricing and creating great offers in a proactive rather than reactive way will be a key to winning audiences back!

ROUNDTABLE: TUESDAY, July 28, 11:00 a.m., PST

Back to the Future: Telemarketing & Telefundraising in the Age of Covid

Phil Miller & Charlie Wade

Phil Miller Charlie Wade
Telemarketing and telefundraising has been reborn in the Age of COVID. People are home. People answer the phone. People want to talk. People want to connect. People want to help. The value of connecting to your patrons may be more important now than ever. Hear about success stories from Phil Miller of DCM and Charlie Wade, VP of Marketing at the Philadelphia Orchestra, then share your questions and concerns.

ROUNDTABLE: THURSDAY, July 30, 11:00 a.m., PST

Managing and Messaging Incremental Change

Jennifer Edwards

Jennifer Edwards, Co-Founder of better_, will facilitate roundtable conversations around managing incremental change internally (with teams and board) and messaging those changes externally (with audience, community and funders).

(You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences