Presenter
Charlie Wade
Senior Vice President for Marketing and Business Operations, Seattle Symphony
Charlie Wade is the Sr. Vice President for Marketing and Business Operations for the Seattle Symphony and Benaroya Hall where he is responsible for all earned income and overseeing the organization’s efforts to continually improve the customer experience. Before coming to Seattle, Wade served as a consultant to a number of orchestras, including the New York Philharmonic, where he led a cross-departmental effort between the Philharmonic and Lincoln Center focused on improving the customer experience.
Wade served for 15 years as the VP for Marketing and Symphony Pops at the Atlanta Symphony Orchestra. While in Atlanta, he led the development of the orchestra-world’s first predictive programming model, which is now widely in use across the industry. Wade is a founding member of small group of orchestra marketing professionals who have produced several ground-breaking studies including the Patron Growth Initiative now in it’s third iteration.
Our Sponsors
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Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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