Presenter

Jennifer Hempel

Associate Director, Single Ticket Marketing, Carnegie Hall

Jennifer Hempel has marketed over 1,500 one-night-only concerts over the past 20 years. Jennifer has been on the Carnegie Hall marketing team since 2003. Jennifer develops strategic plans for Carnegie Hall’s single-ticket campaigns, and also oversees audience development programs. The integrated campaigns include direct mail (offline and online), value-added opportunities, media partnerships, print advertising, radio, outdoor, and online promotion.

Before joining Carnegie Hall, Jennifer was the Director of Development of LIFEbeat, The Music Industry Fights AIDS, where she used online direct response for benefit concert promotion and traditional fundraising campaigns. Prior to LIFEbeat, Jennifer worked for orchestras, dance companies, and choruses on their marketing and fundraising initiatives.

A specialist in the nonprofit arena, Jennifer received a bachelor’s degree in Urban and Economic Geography from the University of Toronto, and a post-graduate certificate in nonprofit performing arts management from the Centre of Cultural Management at University of Waterloo.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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