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Presenter

Phil Haas

Director of Marketing, Primary Stages

Phil Haas currently serves as the Director of Marketing for Primary Stages, an award-winning Off-Broadway theater company dedicated to inspiring, sharing, and supporting the art of playwriting. At Primary Stages, Phil oversees the marketing and communication strategies for all programming and the company’s various education, access, and training programs, including the Einhorn School for Performing Arts (ESPA) where he has been a guest on the faculty. Most recently, Phil has led a number of successful audience engagement initiatives at Primary Stages that have focused on loyalty strategy, enhanced digital awareness, and increased institutional branding. With over a decade of arts marketing experience, Phil has held positions with Off-Broadway’s York Theatre Company, the New York production of Blue Man Group, and The Theatre Outlet in Allentown, PA. Phil has also worked extensively as a freelance marketing and PR consultant for a variety of independent projects including numerous cabarets, educational performances, book launches, solo shows, and benefit concerts. Phil is a current member of the Advisory Board of Audience 360 and is a proud alumnus of Muhlenberg College.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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