Presenter

Moderator: Eric Nelson

Director of Marketing & Communications, Kaufman Music Center

Eric Nelson has over 15 years of experience working with arts, culture and advocacy institutions. Specializing in patron acquisition and growth strategies, his efforts have led to over $250 million in ticket and donation revenue for the organizations with whom he has worked. Eric’s background is unique in that he has worked in-house, as a consultant and in the agency world. As a result, he has played a role in hundreds of marketing and fundraising campaigns. Currently Eric is Director of Marketing and Communications for Kaufman Music Center, one of New York’s most vibrant cultural organizations, combining world-class teaching with electrifying performances featuring rising young classical stars, Broadway icons and cutting-edge performers & composers who are re-defining contemporary music. Kaufman Music Center is comprised of three divisions: Merkin Concert Hall, Lucy Moses School (New York’s largest community arts school) and Special Music School (a K-12 public school for musically gifted youth). Prior to that, he was Vice President of Client Services, New Business and Marketing for DCM, specializing in marketing and fundraising strategies for non-profit organizations. Eric previously worked as a Senior Consultant for both Arts Consulting Group (ACG) and Target Resource Group (TRG). He also led marketing efforts for Paul Taylor Dance Company. Eric holds a M.A. from Emerson College and a B.A. from Northern Illinois University.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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