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Presenter

Larae Ferry

Deputy Director of Marketing, Alvin Ailey American Dance Theater

Over the course of her 20 years as an Arts Administrator, Larae Ferry has led both small and large organizations primarily in marketing, sales, strategy and public relations. Whether developing new lines of business, managing revenue, executing effective pricing strategy, cultivating sponsorships, managing boards or hiring and motivating staff, Larae has leveraged her experience and MBA to make an impact to bottom-line driven Arts institutions. Larae has held leadership roles at The Celebrity Series of Boston, The Kimmel Center For The Performing Arts (Philadelphia) and is currently the Deputy Director of Marketing at Alvin Ailey American Dance Theater (NYC) where she is directly responsible for the pricing strategy for Ailey’s engagements in NYC, Atlanta and Miami.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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