Presenter

Aubrey Bergauer

Executive Director, California Symphony

Aubrey Bergauer defies trends, and then makes her own. In a time when most arts organizations are seeing declines, Bergauer has dramatically increased earned and contributed revenue at organizations of all sizes. Her focus on not just engaging—but retaining—new audiences grew Seattle Opera’s BRAVO! Club (for audience members in their 20's and 30's) to the largest group of its kind nationwide, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to expand its audience by 70% and quadruple the size of its donor base.

A graduate of Rice University with degrees in Music Performance and Business, Bergauer is praised for her leadership which “points the way to a new style of audience outreach,” (Wall Street Journal) and which drove the California Symphony to become “the most forward-looking music organization around” (Mercury News). Combined with instilling and achieving common goals across what are usually siloed marketing, development, and artistic departments, Bergauer’s ability to strategically and holistically examine and advance every facet of the organization is creating a transformational change in the audience, in the office, on the stage, in the community, and is changing the narrative for the classical music industry.

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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.
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