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Upcoming Arts Reach Master Class Webinars for Members

With the growth of the Arts Reach community, we have greatly expanded our schedule of Arts Reach Master Class Webinars. These Master Class Webinars are presented by some of the best minds in the arts and culture field and are free for current members.

Up Next:

August 28 – Name a Seat! A Case Study of Naming Opportunities for a Capital Campaign

Wraychel Horne, Foundation Director, Confederation Centre of the Arts 

Learn how a seat-naming concept became the catalyst for launching a capital campaign -- raising more than 70% of target in six weeks. Hear about effective silent phase processes, initiating a marketing campaign, engaging marginalized donors, publicly launching the capital campaign, even cultivating staff as donors -- and all of the challenges along the way. The Confederation Centre of the Arts in Prince Edward Island has a $15 million theatre renovation underway and launched the "Name a Seat" campaign in the Fall of 2013.


The next webinar:

Basic membership per year is $129 ($139 foreign) and Premium membership is $179 ($189 foreign). If you are not sure if your membership is current, you can check your status at or by calling 1-888-881-5861 M-F, 8:30 a.m. - 4:00 p.m., PST.

Upcoming Conferences

  • October 23-25 – Winning in the New World, Millennium Biltmore, Los Angeles
  • March 19-21, 2015 — National Arts Marketing, Development & Ticketing Conference, New York City
  • May 19-20, 2015 — Canadian Arts Marketing, Development & Ticketing Conference, Toronto

Current Edition of the Arts Reach Magazine

ARTS REACH MAGAZINE (Volume XXII, Number 4) has gone out. Its contents include:

  • INNOVATION — Building a Resilient Sector, Part 2
  • METRICS — Data that Matters: Three Metrics to Grow Audience Relationships
  • PRICING — Variable Pricing Versus Dynamic Pricing; plus The Easiest Mistake in The World to Make About Pricing
  • RESEARCH — The Concert Experience
  • FALL CONFERENCE (Los Angeles): Winning in the New World

ARTS REACH MAGAZINE (Volume XXII, Number 5) is currently in production.  Its contents include:

  • FUNDRAISING — 5 Proven Ways to Increase Online Donations
  • METRICS — Data that Matters: Three MORE Metrics to Grow Audience Relationships
  • PRICING — Sometimes People Prefer to Pay More
  • PROGRAMMING — Toward Livelier Orchestra Programs: Pick a Theme
  • DEVELOPMENT — Implementing a Successful Year-End Fundraising Program
  • RESEARCH — Results of the Culture Track 2014 Survey
  • FALL CONFERENCE (Los Angeles): Winning in the New World

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