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Canadian Resource

Arts Reach Recommends The Wallace Foundation’s Resources!

Free cutting-edge research and reports from The Wallace Foundation are often highlighted at the Arts Reach National Arts Marketing, Development & Ticketing Conference.

Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences

This practical guide show arts organizations how to use research to cultivate audiences.



The Road to Results: Effective Practices for Building Arts Audiences

This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.



Wallace Studies in Building Arts Audiences

In in-depth case studies of arts organizations that worked to expand, diversify or more deeply engage their audiences, researchers examine what worked and what didn’t. The groups range from museums to opera companies.


To download all of The Wallace Foundation free reports, click here.

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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