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PRE-CONFERENCE DAY: Saturday, March 14
Presented by Patron Technology

REGISTRATION OPEN 8:30 AM to 5:30 PM
(building opens at 8:30 a.m.)

E-marketing 101:
A Jam-Packed Day of Tools & Techniques
(skill level: beginner & intermediate)

9:30 – 9:50 AM
Introduction & Welcome

Eugene Carr, President, Patron Technology
9:50 – 11:00 AM
E-mail Marketing Session:
Getting the Basics Exactly Right

Lily Traub & Greg O'Neill, Patron Technology

How do your patrons use the Web and their in-box? What kinds of messages do they respond to, and why? What kinds of results can you expect from an e-mail campaign?

We will cover the essential techniques you should be using with your e-mail marketing efforts, including how to build and manage your e-mail list, how to develop an editorial plan, how to craft the best subject lines, and top e-mail design guidelines.

We'll also cover the CAN-SPAM law and the information you need to comply with all e-marketing laws and best practices. You'll come away with actionable ideas to implement in your own organization.

11:00 AM – 12:20 PM
The Next Software Revolution:
Software On the Internet (Not on Your Desktop)
& Why This is Great News

Eugene Carr, Patron Technology

There's a quiet technology revolution going on which will change the fundamentals of how your organization manages its data, relationships with patrons, ticket buyers and donors in the next few years.

There are new systems referred to as Customer Relationship Management (CRM), and we'll explain what they are and you'll learn how and why this is fantastic news for non-profits. We'll describe how the age of "one master database" will be available to all non-profit organizations, even the very smallest.

Google has also gotten into this act in a big way and we'll introduce you to many of Google's free and low-cost web-based tools for non-profits such Google Analytics, Google Docs and Gmail for Organizations.

12:30 – 1:30 PM Lunch - on your own
1:30 – 2:45 PM Web Design: Maximizing the Effectiveness of Your Site (with Your Tight Budget in Mind)
Top design guidelines and site makeovers

Jennifer Shaheen, Technology Therapy Group

Your web site is more than an online brochure; it is a place to build relationships that last. In this session we'll talk about how to implement interactive tools and features so that your vistiors become actively engaged with your web site, and not just a passive visitors.

In addition, growing the size and importance of your Web site is about understanding scalability. Web sites that are designed properly will enable you to grow your site along with the development of your organization. We'll show you best practices and some examples of sites that do this well.
2:45 – 3:45 PM Podcasting & Video – Enhancing Your Site with Multi-Media: Basic hows and whys of adding video & audio to your site and e-mail

Eva Flaugh, Patron Technology, and Jennifer Shaheen, Technology Therapy Group

Creative uses of video and audio are transforming arts Web sites from silent to compelling and engaging. You'll learn how and why your patrons are using this kind of technology, and then you'll get the nuts-and-bolts of how to get started using free and low-cost software tools your organization can afford.

You'll see what some leading institutions are doing, and how you can do exactly the same, no matter what your budget.

3:45 – 4:00 PM Break
4:00- 5:00 PM Social Networks – What Can Social Networks Do for Your Organization? Exactly How (and why) to Tap into Facebook and other emerging social network tools

Michelle Paul, Eugene Carr, Patron Technology

Social networks are a fantastic new way to connect with your patrons, particularly a younger audience. There are many free tools that enable you to create a social network on your site within minutes. You’ll learn about those and the basics of how you can implement them. We'll show you some inspiring examples of what's being done in the arts now.

We'll then focus on Facebook, a fantastic place to find younger audiences. You'll learn about a new application available for free to all NY arts organizations that enable them to promote their events on Facebook, utilizing all of its social networking capability. We'll introduce that service and explain how you can participate

5:00 – 5:30 PM
Open Mic – Stump the Experts

Eugene Carr, Jennifer Shaheen, Lily Traub, Greg O'Neill, Michelle Paul

Our last half hour allows you to ask about anything you want about any topic covered today, or that you wished we had covered!

Eugene Carr is the founder and president of Patron Technology. Mr. Carr has been an innovator in arts management and the arts on the Internet for the last two decades.

Patron Technology is the leading online marketing software company for the arts & culture industry.  PatronMail, the company’s e-mail marketing software system is used by over 700 arts and cultural organization in the U.S. and the U.K. In addition, the company provides technology and e-marketing consulting services to arts institutions.

CultureFinder.com, founded by Mr. Carr in 1995, was an award-winning arts events listing site on the Internet, with over 200,000 event listings for over 2,000 arts organizations nationwide. The site, initially funded by American Online and later by Comcast, had a focused audience of over 100,000 arts patrons every month, and published regular e-mail arts newsletters for a subscriber base of 75,000.

From 1991-1996, Mr. Carr served as the executive director of the American Symphony Orchestra at Lincoln Center, and simultaneously served in the same position for the Concordia Orchestra beginning in 1994.  He founded *High Five - Tickets to the Arts* (an award winning five dollar ticket program for NYC high school students sponsored by Citibank, TicketMaster and the New York Times) and served as its first chairman of the board. He earned undergraduate degrees in History and Cello from Oberlin College and Conservatory and an MBA from Columbia Business School.

Lily Traub is the Senior Account Executive at Patron Technology, and she regularly guides arts and non-profit organizations on the benefits of marketing on the Internet. She has given seminars at national conferences around the U.S. including the ArtsReach National Arts Marketing Conference, Next Audiences Summit, and the Theatre Communications Group (TCG) National Conference. Prior to her time at Patron Technology, Lily served as the Assistant Box Office Manager of the Center for the Arts at her alma mater, Wesleyan University, and she also worked as a Subscription Manager at the Roundabout Theatre Company in New York City.
Greg O’Neill has been working in the arts and marketing field for more than for 15 years, and he regularly lectures around the country on the benefits of e-marketing. Greg is an Account Executive with Patron Technology, and has an extensive background in sales and marketing, including two years in the Advertising & Marketing Dept. of Better Homes & Gardens and one year in the Sales & Marketing Dept. of Veranda magazine. He holds an MA in Theatre Arts from San Francisco State University and has been involved in theatre since childhood, as an actor, a writer and a producer -- having produced and starred in three one-man shows in San Francisco and Los Angeles. He couples his artistic endeavors with his extensive media marketing expertise, and this combination of artistic and business achievements give Greg a unique perspective on arts and non-profit marketing.
Eva Flaugh is the Marketing Manager and an Account Executive at Patron Technology. She is the editor of Patron Technology’s monthly newsletter “E-Marketing Tips & News,” and has represented Patron Technology at the Association of Performing Arts Presenters Conference, National Arts Marketing Project Conference, National Performing Arts Conference, and National Association of Church Business Administration Conference. For over a decade, Eva has been involved in theatre as a singer and an actor, having performed with the Indianapolis Opera and with the Cincinnati Pops at Carnegie Hall. Eva holds a BS in Psychology from Indiana University. She also has a background in sales and marketing, including three years in the Sales and Marketing Departments of JIST Publishing. This combination of artistic, educational, and business achievements gives Eva a unique perspective on arts and non-profit marketing.

The eMarketing and Technology Therapist®, Jennifer Shaheen, is an expert at helping small and mid sized companies leverage technology to capitalize on current and future marketing objectives. Her business, The Technology Therapy Group, empowers small businesses to market their products and services through software training, eMarketing and web design. Through years of experience, Ms. Shaheen has developed an understanding and an awareness of how technology can be applied to practical business applications and how it can generate an increase in sales, garner a greater market share and lead to enhanced employee productivity.

The Technology Therapist is a strong advocate for women-owned businesses. She has partnered with organizations such as: the National Organization for Women NYC, the National Association of Women’s Business Organizations and SCORE. Jennifer is a Certified Internet Webmaster and a Certified Trainer through ProSoft Industries, and is one of the premier instructors in the area of Web Development. One of Ms. Shaheen’s greatest assets is her ability to translate the oftentimes complicated technological terms in ways that even a beginner can understand.

The Technology Therapist’s business blog was nominated for a Blogger’s Choice Award in 2007 and 2008, ranking in the top 20 for Best Business Blog in 2007. Ms. Shaheen serves on the board of the American Marketing Association’s Southern New England Chapter, and helps to develop and promote their eMarketing strategies. Ms. Shaheen is also an active contributing author for womenandbiz.com and Women’s Radio. Jennifer Shaheen is a graduate of Hofstra University with a degree in Business and a concentration in marketing and business computers.
Michelle Paul, Business Development Manager for Patron Technology is in charge of the conceptualization and launch of Patron’s new arts-oriented Facebook application. She is also the editor of Patron Technology's monthly e-mail newsletters, as well as Eugene Carr’s three books on e-marketing, and she is the content manager for Patron Technology’s seminars. Michelle is a Salesforce.com authorized consultant, and is on the implementation team for Patron's Salesforce partnership. Michelle has a BA in Classics from Wesleyan University, where she was a stage manager for many productions and served on the board of Second Stage, the student-run volunteer organization overseeing the school’s student theatre.